Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary, and creating a Worldwide and modern bodypainting art movement along the way, 50 nations will come together to compete for the awarded title of World Championship of the best Bodypainters.  The talented artists will inspire and astonish audience with their imaginative and unique creations. This year’s festival will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. The art of makeup becomes an experience for all visitors during this festival weekend, with the open-air art park Bodypaint City, the Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. The Powder Group is proud to be a sponsor at this year’s festival and our very own Editor/Creative Director of On Makeup Magazine and Founder of The Powder Group, Michael DeVellis will be presenting a special career development session, Your Marketing & Branding on July 27, from 11am – 5pm. Michael will also be a on the judging panel for The Purple Brush Make up award on Friday 28, and the Make up Battle on Saturday 29th. For all program details, travel information and ticket options can be found at


Michael Devellis 2017

As we kick off another busy year at The Powder Group we wanted to sit down with TPG and On Makeup Magazine founder, Michael DeVellis to gain some insight on the state of the industry, what artists need to focus on today to make their career the best it can be, and what makes The Powder Group stand out in an increasingly crowded industry.

With more than 20 years of experience working with hundreds of top artist, product lines, artist agencies, productions and publications, Michael has a unique perspective on the career of professional makeup artistry. We hope you’ll find some inspiration in his message for our community in the interview below, along with what to expect from The Powder Group in 2017.  We hope to not only continue to support our TPG Pro members, but also bring together a community of future TPG Pros to come.

Why is it important for artists at all levels in their career to continue to invest in their education and growth?
Especially today, when the career of the makeup artist is gaining in popularity due to exposure in the media, television programming and social media, it’s important to do everything you can to be a stronger artist and craftsman, better business person and great creative mind. Gathering with others for education and other events is a key part of that elevation of ones career as an artist. It’s a huge part of what we do at The Powder Group.

The effect of social media on our industry is inarguable. How do you think our industry has been effected by it and what should we look out for this year?
I think that our industry has been effected in countless ways by social media. But the key thing is to remember that Continue reading