In 1994, MAC launched the VIVA GLAM campaign and since then has raised OVER $500,000,000 globally to support the MAC VIVA GLAM Fund supporting healthy futures and equal rights for all. When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to support local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

That’s 27 years of giving back and this year there Continue reading

Industry News: WELCOME FALL 2021

When is the last time you stepped out into the sun?

Not with purpose, or to take in its warmth. Not to see more clearly, or to run an errand, or to do a chore.

When is the last time you stepped out into the sun simply to be in the sun. To spend time with yourself, to find a moment in your day where there was nothing but you.

We have all dealt with stressors, and managed circumstances, beyond imagination over the last couple of years. And yet, here we are.

Here we still are, on the other side and still moving forward, yet maybe also still running on that hamster wheel of life that just keeps moving.

We have all felt it sometimes. The energy of constant motion that, Continue reading


Our Fall 2021 issue of On Makeup Magazine is here and we couldn’t be more excited to share this amazing collection of artistry and inspiration with our community. You can download the entire issue as a PDF here or view it online.

The print version of the issue is available with our compliments at The Makeup Show events and at our pro retailers Alcone, Nigel Beauty Emporium and Frends Beauty. You can otherwise purchase a copy of the Fall 2021 issue in print by  visiting where you can also purchase back issues.

Along with our usual New Product and Industry News features, this issue celebrates some of the most incredible artistry from across our industry. You’ll find Profiles on artist Alex Box, photographer Mike Ruiz and makeup artist Rachel Goodwin. Our Inspired items – based on the Instagram feeds of our featured artists – bring LA’s Damone Roberts, Berlin’s Einat Dan and Vancouver’s Mimi Choi.

Beauty stories are by Creme Fatale, Alice An and Stephanie Flor along with our Kit Focus spreads featuring Neutral Eyeshadows, Mascaras, Eye Prep and Eyeshadow Brushes. Seen takes a look at the World Bodypainting Festival and our On Set features include the most talked about projects in film and television including: Patricia Regan + Halston, Tym Shutchai Buacharern + The Harder They Fall, Frances Hannon + The French Dispatch, Linda Dowds + The Eyes Of Tammy Faye and Jana Carboni + Sarah Tanno + House Of Gucci.

We hope you’ll enjoy the issue as much as we enjoyed putting it together for you.

INDUSTRY NEWS: The Powder Group x Provincetown Art Association and Museum

This year as the arts have had to come back from their most challenging year ever, The Powder Group is honored to presents a very special program to support our favorite arts organization — Provincetown Arts Association and Museum (PAAM) — through something we all love at TPG – lipstick!

This spring, The Powder Group once again partnered with Three Custom Color (3CC) to create a special lipstick to support PAAM. The special shade, TPG PAAM 2021, was developed by makeup artist Liz Fuller in partnership with 3CC co-founder Chad Hayduk and TPG Director of Artistry, James Vincent. 100% of the proceeds from sales of the shade TPG PAAM 2021 — a vibrant, cherry popsicle red in a sheer formulation that Continue reading


Last year due to the pandemic, for the first time in it’s more than two decade history, The World Bodypainting Festival live program had to be cancelled. But not one for sitting on the sidelines waiting to be able to join together again in person, the program’s founder Alex Barendregt decided to go online with the event. The virtual event was a great success and while the 2021 event was originally planned to go live again in Klagenfurt, Austria, the ongoing pandemic issues made this impossible so Alex once again is going online with the program. We sat down (virtually) with Alex to learn more about this months event.

This will mark the second year that the WBF has been held virtually. How was last year’s event received by the WBF community?
The community fully understood that we had to cancel the live event. It took us some weeks to announce that we are going to do a virtual event and the response was incredible. They loved it very much to be able to create some art at least from their homes. The common feeling during the pandemic was depressing enough, it was a
bright light on the dark horizon that we pulled off such a virtual contest. Within the week of the program, the world was busy creating bodypainting and makeup art. Artists from 55 nations took part, which is just incredible. After asking some people if they want to share their studio, or makeup school with other artists, the WBF Creative hotspots were born. 20 of these WBF hotspots around the world invited other artists and they made a kind of micro festival in their city.

What were some of the highlights from last year?
We didn’t realize it while organizing the event, but this WBF Covid Edition 2020 was the first World Championship (not only in the makeup industry) that went from a Live to a Hybrid version. The full week was a highlight, with such a diverse program. The final TV Show we broadcasted was a unique new experience, for me personally as a host, and for the community as a format of presenting.

What will be different about this year’s program?
We will have more competition categories online and one live, the World Camouflage Award. There are many more Continue reading


Congratulations to the nominees of the 8th Annual – The Make-Up Artists and Hair Stylists Guild Awards (MUAHS). The awards program celebrates the outstanding achievements in makeup and hairstyling in motion pictures, television, commercials and live theater in twenty one categories.  All winners will be announce at the reimagined virtual gala on Saturday, April 3, 2021 which will be broadcast internationally. Tickets to the event are free to all who register.

This year will also celebrate the distinguished careers of Matthew Mungle, Oscar and Emmy winning makeup artist, and Terry Baliel, Emmy winning hair stylist, who will both receive the Continue reading


The Professional Beauty Association (PBA) has announced the finalists in the 32nd annual North American Hairstyling Awards (NAHA). The North American Hairstyling Awards is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists who push the boundaries of skill and creativity. Since its inception, thousands of talented artists have used NAHA as a platform to showcase their work to win a coveted NAHA Award.

This was an unprecedented year for NAHA due to the global Covid-19 pandemic, yet the heightened creativity and vast number of submissions were some of the most impressive in the competition’s history.” shares Nina Daily, PBA’s Chief Marketing Officer. “The industry rallied to channel energy into true artistry, innovation, and camaraderie, and we couldn’t be prouder of this year’s finalists.”

To enter NAHA, each artist submitted their work to Continue reading


January 11-13, 2021 marks the premier of The Pro Safety Beauty Summit, a first-of-its-kind international online trade conference delivering in-depth seminars covering the future of the beauty industry. A panel of globally respected beauty industry leaders, led by industry veterans Madeline Leonard, Karen Reddy-Medeiros and Sumita Batra, provide attending beauty professionals in diverse fields a comprehensive roadmap to groundbreaking safety products, health protocols and best business practices required to go the distance in a post COVID-19 world. The Pro Safety Group has been nominated under the category of social responsibility by the Los Angeles Business Journal for a 2020 Beauty Award.

Access to the virtual conference is complimentary and is broken down into three highly focused, information-packed days that concentrate on the following: The Protocols -essential health and Continue reading

100 Debts of Gratitude: Thank You To Our 2020 Presenters and Sponsors

Greetings and Happy New Year pros and industry friends!
First and most importantly I hope this message finds you safe and well as we head into 2021.

This was certainly quite a year for the professional makeup and beauty industries – and the world at large. We watched as a pandemic, important social justice issues, natural disasters and a political climate like no other – along with the stress and uncertainty that came with it all – changed who we are and how we behave forever.

We sat in a great pause – one that we are still in – that overtook our ability to Continue reading


What does a pair of creative, driven and passionate New Yorkers do during a pandemic? Move to Music City and open a new brick-and-mortar beauty retail space. We caught up with partners Bennett Jason and Martin Casanova to learn more about this style-focused destination and what’s next for their brand Revelhaus.

What made you decide to open Revelhaus?
Revelhaus is a culmination of needs and wants. Coming to Nashville from NYC, a primary intention was to own our own business, embracing curation to bring brands not easily found in the Nashville area. Pairing that with Nashville’s only  “theater and performance” store recently closing, we noticed a big entertainment market getting left stranded with nowhere to replenish. We wanted to change that, while introducing today’s most inspired makeup brands in a tangible way.

What is the concept of the store?
Reestablishing destination boutiques with pro education and regionally hard to find brands. Our brands cater to the convenience girl with a 5 minute beauty ritual, lots of multiple products, lots of time management tips and tricks. We also are the destination for Continue reading