What if you the professional artist had the say or ability to introduce your big product idea as the next revolutionary product in the market. This is where Volition Beauty comes in, if you can dream it, Volition wants to create it. They use the power of community to create the next big things in beauty products Inspired by You. Powered by All. Their mission, collaborative and transparent innovation, drives their belief that new beauty products should be created by real people with real beauty problems.

Volition development process puts consumers in the driver’s seat so to speak and encourages users to submit their own ideas for beauty products and in turn vote on other ideas, as well as Continue reading


Our Editor/Creative Director, Michael DeVellis sat down recently with World Bodypainting Festival founder Alex Barendregt, to get the inside scoop on the upcoming festival celebrating it’s 20th anniversary.  It will be held from July 28-30, 2017 at its new location Klagenfurt at the Lake Wörthersee. For details about this year’s festivities see our feature here or visit

This year, The Powder Group is also proud to be feature among the prestigious educational programs with Michael DeVellis presenting his session Turn Your Passion into Business: Marketing and Branding in Bodypainting, to be held on July 27, from 11am – 5pm. He will take artists through how to move from art to commerce with their work, and making a successful career through strong business development. Michael will also participate on the judging panels for The Purple Brush Make Up Award on Friday 28 sponsored by Matilda Make-Up Academy, and the Make Up Battle on Saturday 29th, sponsored by NYX Professional Makeup.  Check out Alex interview below and for more information about the festival visit

What was the reason you started WBF?
When I was 21 I got hired from the local tourism organisation to create events in our area. I did many different kind of events but when I saw a bodypainting photo from Veruschka von Lehndorff I got really Continue reading


Among the vast array of items in a professional makeup artists kit is one of the more powerful tools in any form of artistry –  the color wheel. In June 2017, 28 year makeup artist veteran and owner of Dallas, based Makeup Training Academy, Terri Tomlinson, launched a one-of-a-kind Flesh Tone Color Wheel. The new Flesh Tone Color Wheel takes its rules and guidelines of color theory and applies them to skin. The wheel provides color references for skin color, highlight, correction, shadow, and makeup colors. “I’ve been working with color theory since I opened Makeup Training Academy in 2010. My understanding of color and theory has deepened so much in that time, that it now affects every part of my makeup application. I am obsessed with Color Theory!” said Tomlinson.

The wheel is used as a guide behind the science of color theory, and has also become the foundation to any makeup application, from Continue reading


From vinyl masks, diamond encrusted eyelids and gilded tears, to graphic liners paired with a sublime dewy complexion the industry-shifting makeup looks from creative force Pat McGrath have single-handedly, changed our perception of beauty and how we, as a society use makeup to express ourselves. She epitomizes all that is hot or not, so to speak, in the beauty industry and has been dubbed the most influential and sought after makeup artist in the world, McGrath sets the beauty trends globally each season. Her looks have been seen on the runways of countless designers including Tommy Hilfiger, Givenchy, Anna Sui, Prada, Louis Vuitton and Valentino just to name a few. And with a career spanning two decades, McGrath has conceptualized looks for hundreds upon hundreds of the most iconic runway shows over the course of her career. Her vision and trends in beauty are incomparable, and her looks not only grace the runways, but advertising campaigns, and editorials for prestigious fashion brands and media outlets. It is with all this in mind that, Continue reading


Industry pros gathered on May 11, 2017, at MAC Pro in New York City, to celebrate the launch of the debut book, Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, by The Powder Group, The Makeup Show and On Makeup Magazine founder, Michael DeVellis. The long-awaited book based on The Powder Group’s popular program Ten Words for a Stronger Career, was published to coincide with the 10th anniversary of the Ten Words seminar and workshop program. The book, an easy to digest, quick and entertaining read, acts as an inspirational guide to action and progress in both ones career, and life overall.

“What an honor it was to have our NYC launch event for Ten Words hosted by the company that started my journey into the professional makeup artist arena.” said DeVellis “If it weren’t for my time at MAC and working on the development of MAC Pro, my path would have taken a very different direction and there would be no Ten Words book or so many other pro-focused programs in our industry. I’m so honored and grateful to MAC Pro for hosting me for the NYC launch and that so many of our wonderful friends in the industry came out to celebrate the night with us.”

The event brought together industry pros including Angelina Avallone, Linda Mason, Dani Fonseca, Roque Cozzette, DeShawn Hatcher, Matin Maulawizada, Merrell Hollis, Joe Simon, Bethany Townes, Sheila McKenna, Ruth Roche, Moises Ramirez to celebrate the launch. DeVellis did two short readings from the book, focused on why he wrote Ten Words as well as his personal and professional focus on community – which is, of course, one of the ten words the book is focused around.

Ten Words will be followed by a program tour of DeVellis’ Ten Words for a Stronger Career program in NYC, LA and Chicago this June and is the first in a series of three inspirational guides by Michael DeVellis.

Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, $10-$12 now available on Amazon and #tenwordsbook

Photos: Erik Walter


Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary this year, the festival brings together top bodypainters from 50 nations all competing for the awarded title of World Championship of the best Bodypainters. Brought to you annually by festival founder, Alex Barendregt, this year’s events will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. Among the festivities held during the weekend is an open-air art park –  Bodypaint City, a Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Bodypainters from across a variety of styles of work from around the world will be featured, including Jinny (Canada), Emma Hack (Australia), Alex Hansen (Brazil), Craig Tracy (USA), Einat Dan (Israel), Filipo Ioco (Italy), Karen Yiu (Hong Kong), Yulia Vlasova (Russia) and dozens more over the week-long event.

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. This year, The Powder Group is proud have this prestigious educational program include a very special session by our very own Editor/Creative Director of On Makeup Magazine and TPG founder, Michael DeVellis. His session, Turn Your Passion into Business: Marketing and Branding in Bodypainting, will be held on July 27, from 11am – 5pm and take artists through how to move from art to commerce with their work, making a successful career through strong business development. Michael will also participate on the judging panels for The Purple Brush Make Up Award on Friday 28, and the Make Up Battle on Saturday 29th.

Sponsors for the event include Gold Sponsor Kryolan, Silver Sponsors MAKE UP FOR EVER, MAC Pro and Snazaroo, Bronze Sponsor Diamond FX, Co-Sponsors/Partner NYX Professional Makeup, The Powder Group and On Makeup Magazine. A full list of sponsors can be found on the event website. All program details, travel information and ticket options can be found at


Monsterpalooza back for another year in celebration of The Art of Monsters and Movie Magic! Taking place on April 7-9, 2017 in Pasadena, CA, Monsterpalooza brings together professionals of film, makeup, special effects, aficionados, collectors, art and most importantly Monsters! Since it’s inception in 2009 Monsterpalooza has become internationally known, and the event to meet the award winning masterminds behind some of the most memorable creatures featured in film, television and the haunt industry.

The three day event features over 250 exhibitors, live makeup demos, a monster museum and celebrity guests from the world of Horror, Science Fiction and Fantasy. Each year at Monsterpalooza unique panels and presentations are featured all weekend, spotlighting fan favorite films from the past and future. This year’s guests include Robert Englund of A Nightmare on Elm Street, Cassandra Peterson aka Elvira, Academy Award and Emmy Award winning makeup artist Ve Neill, Academy Award Winning Makeup Artist Michael Westmore and many, many more.

Aside from the presentation, demos and guests, there will also be a 30th anniversary Makeup Tribute to The Lost Boys, featuring three of the original Oscar Winning makeup artist, Ve Neill, Greg Cannon, and Steve La Porte and joining them is Bill Corso. This tribute will be hosted and curated by Eryn Krueger Mekash, and take place on Saturday April 8 at the PPI Premiere Products, INC booth.

Some of this year’s exhibitors include PPI Premiere Products, INC.  Makeup Designory (MUD), and Frends Beauty Supply. Tickets are $30 per day of $70 for all three days. For more information about Monsterpalooza and to purchase tickets, visit:


The Artist Summit 2017, is THE pro beauty industry event of all events. Every two years 200 of the industry’s most driven, focused and committed professionals unite in Provincetown, MA for three days of insightful and inspiring discussion about artistry, career and industry. This year’s summit held October 1-4th followed by two days of supplementary workshops October 5 & 6th is sponsored in part by MAKE UP FOR EVER, Skindinavia, The Makeup Light, Bdellium Tools, Kett Cosmetics and IT Cosmetics.

This is the sixth program under The Artist Summit brand, the third to be held in Provincetown, MA, and brought to you by The Powder Group (TPG), the company known for creating the The Makeup Show, On Makeup Magazine and The American Beauty Tour.  They are continuing their commitment to bring the pro beauty community together through unique inspirational experiences with this unique program.

“Our industry is one of the most exciting and unique in the world.” said Michael DeVellis, founder and Executive Director of The Powder Group. “With the next evolution of The Artist Summit, we continue to elevate the craft and careers of pro beauty professionals in new ways, celebrating not only the work of the makeup professional but the community of pro beauty.” Continue reading


Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading


Debuting this Spring The Makeup Show first annual Pro Awards will recognize innovation and excellence in the Pro Makeup Artist community. The Pro-driven awards, allow industry professionals and makeup enthusiasts the opportunity to vote not only for their favorite products but honor their peers in the industry.  Nominations for both products and Artist of the Year have officially been announced.

This year’s nominations, were entirely curated by industry professional and include categories such as, Tools of the Trade, Prep and Prime, About Face, Concealer Weapon, The Eyes Have It, Lash Out, Seeing Red, Perfect Palette, New Kid on the Block, Artistry Essentials, and finally Artist of the Year! The Pro must-haves nominated includes some of your favorite products from the most pro focused brands in our industry including Continue reading