ITArtistProgramLaunchLast week in New York City, IT Cosmetics celebrated the launch of the company’s new IT Artist program with much fanfare at the beautiful La Sirena at the Maritime Hotel.

The professional makeup artist industry’s best and brightest were on hand to celebrate the new program, which provides a pro-only discount on IT Cosmetics products,ano and focuses on the brand’s support of professional makeup artist – their IT Artists. Guests were treated to cocktails and hors d’oeuvres amongst an elegant backdrop of a collection of beautiful IT Cosmetics products.

Greeting guests at the event, from IT Cosmetics, were Shannon Pollitt, Senior Manager, Pro Artist Division and Shannon Pirie, Vice President of Education along with Toni Oliveri, Director, Retail Operations and Allison Slater Ray, SVP, Global Marketing & Communications.

“IT Artists have been so supportive of the brand and have been instrumental in spreading the love about IT.” said Pirie “The products are truly game changing and deliver the results that professionals need, while also improving their clients skin, even after they take IT off!”

The event featured play stations that were set up for pros to experience, and experiment with, the brands newest products including their beautiful Heavenly Skin Brushes. IT Cosmetics also launched their newest product Confidence in a Compact at the event. Developed with plastic surgeons, Confidence in a Compact starts its life as a first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It delivers all the skincare benefits of the brand’s popular Confidence in a Cream plus a full-coverage foundation and SPF 50+ in one simple step. This one is bound to be the newest pro essential from the brand. Get more information about the IT Artist Program here:

Check out some highlights from the IT Artist launch below.

Photo courtesy of: Erik Walter | IG @erikwalterphoto
Special Thanks to Alex Lamarsh



Michael Devellis 2017

As we kick off another busy year at The Powder Group we wanted to sit down with TPG and On Makeup Magazine founder, Michael DeVellis to gain some insight on the state of the industry, what artists need to focus on today to make their career the best it can be, and what makes The Powder Group stand out in an increasingly crowded industry.

With more than 20 years of experience working with hundreds of top artist, product lines, artist agencies, productions and publications, Michael has a unique perspective on the career of professional makeup artistry. We hope you’ll find some inspiration in his message for our community in the interview below, along with what to expect from The Powder Group in 2017.  We hope to not only continue to support our TPG Pro members, but also bring together a community of future TPG Pros to come.

Why is it important for artists at all levels in their career to continue to invest in their education and growth?
Especially today, when the career of the makeup artist is gaining in popularity due to exposure in the media, television programming and social media, it’s important to do everything you can to be a stronger artist and craftsman, better business person and great creative mind. Gathering with others for education and other events is a key part of that elevation of ones career as an artist. It’s a huge part of what we do at The Powder Group.

The effect of social media on our industry is inarguable. How do you think our industry has been effected by it and what should we look out for this year?
I think that our industry has been effected in countless ways by social media. But the key thing is to remember that Continue reading


Hourglass newly launched lipstick collection GIRL Lip Stylo, is a collection intended to help recognize the good in others and yourself. GIRL: Four Letter That Can Change The World! The 20 shade collection with powerful names like Protector, Activists, Innovator, and Visionary are all brought to life by model turned role model Jenny Shimizu and the #GIRLFORGOOD social media campaign. “Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.” 

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at Users can create and share a photo of themselves or a friend, using one of the 20 shade names.  By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration. “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.

The GIRL Lip Stylo collection features the color intensity of a lipstick fused with a blend of shea butter, Jojoba, Mimosa and Sunflower Seed, leaving lips with a soft lustrous finish. GIRL Lip Stylo,  $32, features a precision tip which allows for easy and precise application without the need for sharpening. Available at Barneys New York, Bergdorf Goodman, Bluemercury, Canyon Ranch, Hourglass Abbot Kinney,, Nordstrom, Sephora, Space NK and


MUAH2017Nominations for the 2017 Local 706 Make-Up Artists and Hair Stylists Guild Awards (MUAHS) have been announced, and include nominees in 23 categories honoring make-up artists and hair stylists outstanding achievements in motion pictures, television, commercials and live theater. Winners will be revealed during the annual black-tie MUAHS Guild Awards ceremony on Sunday, February 19, 2017 at The Novo by Microsoft at L.A. Live. Please see list below for a list of all 2017 Nominees.

“This year’s record entries for the Make-Up Artists and Hair Stylists Guild Awards from the talented global community of artisans is very exciting, and we look forward to celebrating their unique achievements and exceptional bodies of work. Congratulations to all the nominees who should be very proud of their extraordinary creations!” – Sue Cabral-Ebert MUAHS President.  Continue reading


Determined, Able, Beautiful, Loved, Present, Ready, Enough, Strong, Happy, Confident #IAMFIRST  The new campaign from Bdellium Tools created with the intentions to generate and drive positivity, self-worth and putting yourself and loving yourself FIRST. The idea is to start each day and each makeup regimen both personal and for clients with a state of mind that banishes self-doubt and criticism. Studies show that we criticize ourselves more often than we realize. Therefore, Bdellium Tools launched the I AM FIRST FIRST brush set to help in silencing that dialogue with a this set of empowerment tools.  Tools to help you and your clients reflect and focus on themselves first, by resetting your mind and actions every day.

This limited edition brush set includes 10 best-selling brushes from the Studio Line, each displaying a positive affirmation to help promote empowerment and reminds you to both love yourself and extend on to others. “Out of all our collections, this is the one I am most proud of. The I AM FIRST Brush Set is for everyone who wants to change their mindset to something positive every morning. It’s a way to express and unite, and redefine what it means to be beautiful.” -Edward Kim, Founder of Bdellium Tools

Take part in the campaign by using the hashtag #IAMFIRST and sharing your own stories related to the brushes on social media.  The IAMFIRST brush set, $75 available now at



wbf2017logo-1The World Bodypainting Festival (WBF) will celebrate it’s 20th anniversary in July 2017! The festival held from Friday 28th – Sunday 30th, has a very long tradition and founded the modern bodypainting art movement. Artists from over 50 different nations come together over a weekend to stun and entertain attendees of the festival with high quality art, combined with music and shows.

WBF has taken place in Carinthia, Austria since 1998, but for the 20th anniversary, the festival moves to the inner city of the state capital Klagenfurt, Austria. Klagenfurt is an international established event location that will allow the festival to flourish and develop for many years. The picturesque historical theater buildings, art house and city gallery, will all serve as a great backdrop for the festival, WB Academy program and the side events. The open air park “Bodypaint City”, will house the festival main events, turning into a unique and vivid art experience.  This will allow visitors to look over the shoulders of artists at work, while experiencing art, music and various shows. The Powder Group and On Makeup Magazine are proud to be sponsors of this event. Get more details about the World Bodypainting Festival 2017 at

Artists: Yulia Vlasova, Daniele Piovane, Houyam Hajlaoui, Flavio Bosco, Leonardo Giacomo Borgese, Maria Cozman, Alex Hansen
 Andrea Peria, Daniel Janesch, Klaus Neubauer, Gunther Weirum, Dirk Hartung, Karin Upahl, Dmitri Moisseev




MAKE UP FOR EVER announces its newest global artistic collaboration with UK’s iconic singer Jessie J. The MUFE Artist lip and face collection has several launches slated for 2017 and is showcasing Jessie J’s transformative self-expression along with the artistic talent of renowned celebrity and editorial makeup artist Sammy Mourabit. As a professional artistry makeup brand, MAKE UP FOR EVER is committed to giving professional makeup artists a platform to work creatively. Therefore, teaming up with Mourabit was a natural fit. “I’m honored to be part of the MAKE UP FOR EVER Tribe and to collaborate with JESSIE J. She is fascinating and she represents what an artist in the music world should be today: a songwriter, a singer and an amazing performer. She is also a very skilled makeup artist, so our collaboration is organic, unique, and fantastic,“ said Mourabit.

The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of Jessie J.“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy.”  Throughout the year MUFE is also encouraging people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the create movement #IAMANARTIST.  Celebrate the power of makeup with this creative and collaborative movement!



The expansion of Kett Cosmetics continues throughout 2016!  You can now Gett Your Kett Fixx in 4 more major locations Worldwide, Atlanta, Moscow, Toronto and Spain.

What began in 2000 as a niche brand for professional makeup artists in the film and television industry has transformed into a crossover collection of cosmetics products and airbrush equipment.  Kett Cosmetics, is distributed in over 20 countries and has developed a cult following among professional makeup artists, celebrities and general consumers.  “We are committed to serving the needs of artists and will continue to build our loyal base by providing superior products that are Vegan and paraben free” Sheila McKenna, President and Founder of Kett Cosmetics.

Kett’s complete line of makeup products and equipment are currently available at Selfish by Mimi in Atlanta, The Makeup Academy Givana in Moscow, Blur Cosmetics in Toronto, and Technoair in Spain.

Today, Kett Cosmetics is globally recognized and considered an essential brand for professional artists, makeup academies, film studios and television networks.


The  Make-Up Artists and Hair Stylists Guild Awards (MUAHS)2017 Lifetime honorees are Emmy®-nominated make-up artist Leonard Engelman and Oscar® and Emmy-nominated hair stylist Barbara Lorenz. Both will be honored at the annual MUAHS Guild Awards, held on Sunday February 19, 2017 at The Novo by Microsoft at LA Live. “Leonard Engelman and Barbara Lorenz bodies of work of are legendary, and we are proud to rank them among the best in the history of our profession. They are extraordinary artists and accomplished leaders in the industry, and it is our pleasure to name them as this year’s Lifetime Achievement Award recipients,”” said Sue Cabral-Ebert, IATSE Local 706 president. The annual awards honors outstanding achievements for make-up artists and hair stylists in motion pictures, television, commercials, and live theater.

Additionally four-time Emmy winning producer, director and screenwriter Ryan Murphy will be honored with the Distinguished Artisan Award. “We’re excited to bestow our 2017 Distinguished Artisan Award on Ryan Murphy, who constantly raises the bar and challenges the skills of our members to their utmost abilities when delineating his television characters. He has always shown strong support while working in collaboration with our make-up artists and hair stylists,” said Cabral-Ebert. Continue reading


menaji2Men’s grooming brand, MËNAJI, launches an easy-to-use Makeup Starter Kit for Men. MËNAJI specializes in fast-acting skin care and corrective cosmetics made just for men, and with the new Makeup Starter Kit, it makes it even less complicated for men to learn how to cover up minor skin imperfections. “This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?” said Pamela Viglielmo, President of MËNAJI Continue reading