Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary, and creating a Worldwide and modern bodypainting art movement along the way, 50 nations will come together to compete for the awarded title of World Championship of the best Bodypainters.  The talented artists will inspire and astonish audience with their imaginative and unique creations. This year’s festival will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. The art of makeup becomes an experience for all visitors during this festival weekend, with the open-air art park Bodypaint City, the Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. The Powder Group is proud to be a sponsor at this year’s festival and our very own Editor/Creative Director of On Makeup Magazine and Founder of The Powder Group, Michael DeVellis will be presenting a special career development session, Your Marketing & Branding on July 27, from 11am – 5pm. Michael will also be a on the judging panel for The Purple Brush Make up award on Friday 28, and the Make up Battle on Saturday 29th. For all program details, travel information and ticket options can be found at


Monsterpalooza back for another year in celebration of The Art of Monsters and Movie Magic! Taking place on April 7-9, 2017 in Pasadena, CA, Monsterpalooza brings together professionals of film, makeup, special effects, aficionados, collectors, art and most importantly Monsters! Since it’s inception in 2009 Monsterpalooza has become internationally known, and the event to meet the award winning masterminds behind some of the most memorable creatures featured in film, television and the haunt industry.

The three day event features over 250 exhibitors, live makeup demos, a monster museum and celebrity guests from the world of Horror, Science Fiction and Fantasy. Each year at Monsterpalooza unique panels and presentations are featured all weekend, spotlighting fan favorite films from the past and future. This year’s guests include Robert Englund of A Nightmare on Elm Street, Cassandra Peterson aka Elvira, Academy Award and Emmy Award winning makeup artist Ve Neill, Academy Award Winning Makeup Artist Michael Westmore and many, many more.

Aside from the presentation, demos and guests, there will also be a 30th anniversary Makeup Tribute to The Lost Boys, featuring three of the original Oscar Winning makeup artist, Ve Neill, Greg Cannon, and Steve La Porte and joining them is Bill Corso. This tribute will be hosted and curated by Eryn Krueger Mekash, and take place on Saturday April 8 at the PPI Premiere Products, INC booth.

Some of this year’s exhibitors include PPI Premiere Products, INC.  Makeup Designory (MUD), and Frends Beauty Supply. Tickets are $30 per day of $70 for all three days. For more information about Monsterpalooza and to purchase tickets, visit:


The Artist Summit 2017, is THE pro beauty industry event of all events. Every two years 200 of the industry’s most driven, focused and committed professionals unite in Provincetown, MA for three days of insightful and inspiring discussion about artistry, career and industry. This year’s summit held October 1-4th followed by two days of supplementary workshops October 5 & 6th is sponsored in part by MAKE UP FOR EVER, Skindinavia, The Makeup Light, Bdellium Tools, Kett Cosmetics and IT Cosmetics.

This is the sixth program under The Artist Summit brand, the third to be held in Provincetown, MA, and brought to you by The Powder Group (TPG), the company known for creating the The Makeup Show, On Makeup Magazine and The American Beauty Tour.  They are continuing their commitment to bring the pro beauty community together through unique inspirational experiences with this unique program.

“Our industry is one of the most exciting and unique in the world.” said Michael DeVellis, founder and Executive Director of The Powder Group. “With the next evolution of The Artist Summit, we continue to elevate the craft and careers of pro beauty professionals in new ways, celebrating not only the work of the makeup professional but the community of pro beauty.” Continue reading


Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading


Debuting this Spring The Makeup Show first annual Pro Awards will recognize innovation and excellence in the Pro Makeup Artist community. The Pro-driven awards, allow industry professionals and makeup enthusiasts the opportunity to vote not only for their favorite products but honor their peers in the industry.  Nominations for both products and Artist of the Year have officially been announced.

This year’s nominations, were entirely curated by industry professional and include categories such as, Tools of the Trade, Prep and Prime, About Face, Concealer Weapon, The Eyes Have It, Lash Out, Seeing Red, Perfect Palette, New Kid on the Block, Artistry Essentials, and finally Artist of the Year! The Pro must-haves nominated includes some of your favorite products from the most pro focused brands in our industry including Continue reading


MAKE UP FOR EVER opened doors to it’s newest flagship boutique on February 24, in New York City at 731 Lexington Avenue. This marks the brand’s first global flagship and the first US location to feature MAKE UP FOR EVER’s GO PRO MAKEUP.  A unique no-pressure makeup application lesson concept never before seen in the US. Aside from the walk-in shopping experience, guests can perfect their makeup techniques one skill at a time or through the unique live makeup tutorials, and group lessons.

With the addition of GO PRO MAKEUP, this personalized service allows Continue reading


A night of full-on Hollywood glitz and glamour, honoring top creatives in 23 categories of film, television, commercials and live theater, took place this past Sunday, February 19, at this year’s Make-Up Artists and Hair Stylists Guild Awards (MUAHS). The event was held at The Novo by Microsoft at L.A Live before an audience of guild members, industry executives, media and fans. The 2017 awards were presided over by Local 706 President Sue Cabral-Ebert, Business Representative, Tommy Cole and hosted by comedian Loni Love (The Real).

Winners in the makeup category included films such as Continue reading


ITArtistProgramLaunchLast week in New York City, IT Cosmetics celebrated the launch of the company’s new IT Artist program with much fanfare at the beautiful La Sirena at the Maritime Hotel.

The professional makeup artist industry’s best and brightest were on hand to celebrate the new program, which provides a pro-only discount on IT Cosmetics products,ano and focuses on the brand’s support of professional makeup artist – their IT Artists. Guests were treated to cocktails and hors d’oeuvres amongst an elegant backdrop of a collection of beautiful IT Cosmetics products.

Greeting guests at the event, from IT Cosmetics, were Shannon Pollitt, Senior Manager, Pro Artist Division and Shannon Pirie, Vice President of Education along with Toni Oliveri, Director, Retail Operations and Allison Slater Ray, SVP, Global Marketing & Communications.

“IT Artists have been so supportive of the brand and have been instrumental in spreading the love about IT.” said Pirie “The products are truly game changing and deliver the results that professionals need, while also improving their clients skin, even after they take IT off!”

The event featured play stations that were set up for pros to experience, and experiment with, the brands newest products including their beautiful Heavenly Skin Brushes. IT Cosmetics also launched their newest product Confidence in a Compact at the event. Developed with plastic surgeons, Confidence in a Compact starts its life as a first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It delivers all the skincare benefits of the brand’s popular Confidence in a Cream plus a full-coverage foundation and SPF 50+ in one simple step. This one is bound to be the newest pro essential from the brand. Get more information about the IT Artist Program here:

Check out some highlights from the IT Artist launch below.

Photo courtesy of: Erik Walter | IG @erikwalterphoto
Special Thanks to Alex Lamarsh



Michael Devellis 2017

As we kick off another busy year at The Powder Group we wanted to sit down with TPG and On Makeup Magazine founder, Michael DeVellis to gain some insight on the state of the industry, what artists need to focus on today to make their career the best it can be, and what makes The Powder Group stand out in an increasingly crowded industry.

With more than 20 years of experience working with hundreds of top artist, product lines, artist agencies, productions and publications, Michael has a unique perspective on the career of professional makeup artistry. We hope you’ll find some inspiration in his message for our community in the interview below, along with what to expect from The Powder Group in 2017.  We hope to not only continue to support our TPG Pro members, but also bring together a community of future TPG Pros to come.

Why is it important for artists at all levels in their career to continue to invest in their education and growth?
Especially today, when the career of the makeup artist is gaining in popularity due to exposure in the media, television programming and social media, it’s important to do everything you can to be a stronger artist and craftsman, better business person and great creative mind. Gathering with others for education and other events is a key part of that elevation of ones career as an artist. It’s a huge part of what we do at The Powder Group.

The effect of social media on our industry is inarguable. How do you think our industry has been effected by it and what should we look out for this year?
I think that our industry has been effected in countless ways by social media. But the key thing is to remember that Continue reading


Hourglass newly launched lipstick collection GIRL Lip Stylo, is a collection intended to help recognize the good in others and yourself. GIRL: Four Letter That Can Change The World! The 20 shade collection with powerful names like Protector, Activists, Innovator, and Visionary are all brought to life by model turned role model Jenny Shimizu and the #GIRLFORGOOD social media campaign. “Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.” 

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at Users can create and share a photo of themselves or a friend, using one of the 20 shade names.  By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration. “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.

The GIRL Lip Stylo collection features the color intensity of a lipstick fused with a blend of shea butter, Jojoba, Mimosa and Sunflower Seed, leaving lips with a soft lustrous finish. GIRL Lip Stylo,  $32, features a precision tip which allows for easy and precise application without the need for sharpening. Available at Barneys New York, Bergdorf Goodman, Bluemercury, Canyon Ranch, Hourglass Abbot Kinney,, Nordstrom, Sephora, Space NK and