INDUSTRY NEWS: CRYSTAL HEARTS COSMETICS WITH A CAUSE

Posted on May 30, 2018 by On Makeup Magazine

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Crystal Hearts Cosmetics a cruelty-free brand founded in the USA, with love and giving at their core. Headed by a team with over 30 years of experience in the beauty industry, they believe in giving back to the community and partner with various non-profit organizations throughout the greater Los Angeles area where they are based. The pigment rich brand offers up a variety of products, among them, an array of Liquid Matte Lipsticks, the Déjà Vu Eye and Cheek Palette, and the Glacial Water Cleansing Sherbet, also available in deluxe.

The Liquid Matte Lipsticks are available in 16 shades, five of which are launching soon, and all portray female names like Dahlia, a classic bright red, or Chloe, a gorgeous berry or Elizabeth, a nude pink. These super saturated liquid lipsticks glides on smoothly and dries to a matte finish, while offering up the same consistency as a traditional lipstick. We had a chance to try out some of the new colors like Chrissa, a bright lovely pink and as promised it offered up a rich color payoff that stayed put and lasted, without having to reapply. You are sure to find one of these colors to meet your clients needs.

We also had a chance to try out the Glacial Water Cleansing Sherbet, and loved its jelly, balm-like consistency. It cleanses ever so gently, but is fantastic at breaking down makeup like the budge-proof liquid lipstick. Lastly the Eye and Cheek Palette, contains everything you need to create your client’s complete look. The palette contains ten eyeshadows, 5 matte and 5 shimmer, along with three shades that can be use for contour/highlight and one blush, all housed in a light weight mirrored palette.

Crystal Hearts also offer an affiliate program, where affiliates receive a 20% percent discount off the retail price when making a purchase on their site. Crystal Hearts Cosmetics, $14.00 – $28.00 are available online at www.crystalheartscosmetics.com

INDUSTRY NEWS: SEED PHYTONUTRIENTS LAUNCHES

Posted on May 25, 2018 by On Makeup Magazine

The beauty industry took an innovative step forward within the natural beauty space this past Earth Day with the launch of Seed Phytonutrients. The new natural, skin, hair and body care company is based in Doylestown, PA and is committed to much more than selling great products – they are starting a movement.

Founded by Shane Wolf, a beauty industry veteran with deep roots in farming, and supported by L’Oreal, the brand is setting out to change the perspective of the beauty industry to one where a company looks at taking care of our bodies, our planet and each other is as important as the products themselves.

The launch collection consists of 16 products across three categories — Hair, Face and Body. This initial product selection is considered the brand’s essentials collection and covers all skin and hair types, has a unisex appeal and has been designed to make your daily skin and hair care routine simple and highly effective. All of the products are paraben, sulfate and gluten free, use only natural aromas, and all but two products are Continue reading →

SEEN: Skindinavia Celebrates Pro LA and the MUAHS Guild Awards!

Posted on May 7, 2018 by On Makeup Magazine

Allen Goldman and Leonard Engelman

Tym Buacharern, Michael DeVellis, and Silvina Knight

David Malinowski from Darkest Hour

Allen Goldman, Michael DeVellis, Deb Milley and The Powder Group Team

Deborah Lania Dnaver and Teresa Vest from I, Tonya

Monica Halligan, Eugenia Weston, and Theda Weston

Burton LeBlanc from The Handmaids Tale

Hayden Van Hulden and friends

Allen Goldman and Local 706 President Sue Cabral-Ebert

Lucy Sibbick of Darkest Hour and family

Alessandro Bertolazzi and Deb Milley

Mike Hill from Shape of Water

Brian Sipe of Guardian of the Galazy Vol. 2 and Allen Goldman

Eugenia Weston, Pedro Zalba, Albert Sanchez

Preston Meneses, and Vivian Martin

Jen Fregozo from RuPaul’s Drag Race

Jillian Erickson from Stranger Things and Allen Goldman

Larissa Palaszczuk

Susie Medeiros, Katie Ambrose, Tara Tompson

Celebrating the professional makeup artist industry is nothing new for pro-favorite cosmetics brand Skindinavia. The brand has been involved with supporting this community since founder Allen Goldman brought the brand to life in 2005. Since then, Skindinavia’s The Makeup Finishing Spray has become the go-to way to seal-the-deal on the most important makeup applications across every genre of makeup artistry. From bridal to editorial, film and television to red carpet – Skindinavia has helped countless makeup applications stay their course in the most incredible of conditions. The later introduction of the brand’s The Makeup Primer Spray along with last year’s Post-Makeup Recovery Spray, found Skindinavia deepening their connection to pros across the industry and, in particular, Hollywood’s biggest projects and most well stocked makeup kits.

Always one to give back, to the artist community who have supported Skindinavia since day one, Allen enthusiastically joined the most important businesses in the pro-beauty space, once again this year, as a sponsor of the Make-Up Artists & Hair Stylists Guild Awards (MUAHS). Also, for the second year running, Skindinavia Continue reading →

INDUSTRY NEWS: WRITE HER FUTURE WITH LANCOME

Posted on April 24, 2018 by On Makeup Magazine

Knowing how to read and write means having the freedom to express yourself fully and build your own future freely, Lancôme’s belief. This is why they created the Write Her Future initiative, a commitment to combat illiteracy among women in both developed and developing countries. Surprisingly the number of illiterate women has not changed for the past 20 years, 76 million young women around the world are illiterate. With the Write Her project, Lancôme has committed to raising awareness of this cause, and has partnered with CARE to invest nearly 3 million US dollars over the next five years to fund international literacy programs and develop local support communities to help. “Young women lack basic reading and writing skills. Often hidden, this handicap causes young women to face exclusion and dependence, with serious consequences for themselves, their families. This is why Lancôme has committed give a voice to this invisible reality.” – Françoise Lehmann, Lancôme International President

Lancôme believes that to claim each woman’s right to education, they claim the right to become fully herself. They have also partnered with various ambassadors such as Julia Roberts, Lupitia Nyong’o, Lisa Eldridge and others to bring awareness to the cause via social networks. “Literacy is one of the most defining human skills. We read and write—that’s how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime. It’s so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future.” – Julia Roberts, Lancôme Ambassadress, Actress.

Get more information about the Write Her Furture program and write your name here www.lancome-usa.com/write-her-future #writeherfuture

INDUSTRY NEWS: BE A PART OF OUR TEN YEAR ANNIVERSARY ISSUE!

Posted on February 1, 2018 by On Makeup Magazine

ON MAKEUP MAGAZINE IS CELEBRATING TEN YEARS! And here is another chance for TPG Pro Members to see their work in On Makeup Magazine, the Spring 2018 issue! Not a member yet? Join today and access this opportunity. March 5, 2018 is the deadline to submit your work for consideration in this issue. All Submissions will be reviewed by The Powder Group/On Makeup Magazine production team and member story will be chosen to be included in the Spring 2018 issue.
*Please submit stories to members@thepowdergroup.com
*Questions about submissions contact members@thepowdergroup.com

Submission Criteria:

Submissions of four to five pages for beauty or creative makeup stories will be accepted. Story submissions must be complete, retouched and have both photographer and model rights-of-publication signed off on before submission.
Only stories that include between four and five pages will be considered.Only beauty or creative makeup focused stories will be considered. Photographer contact information and permission to publish must be included with entry. On Makeup Magazine may edit the story to no fewer than three images.
There are no submission fees or purchase necessary, however this offer is open ONLY to TPG Pro members whose membership is current and valid. Information on how to join TPG Pro can be found at www.thepowdergroup.com

Continue reading →

INDUSTRY NEWS: KAT VON D BEAUTY LAUNCHES 40 NEW REFORMULATED VEGAN LIPSTICKS

Posted on January 22, 2018 by On Makeup Magazine

Kat Von D’s iconic Studded Kiss Crème Lipstick just got an upgrade, with 40 new coveted reformulated shades. The new collection features a higher pigment formula that delivers a rich luxurious weightless texture, and color payoff and is 100% vegan. Kat’s goal was to create the perfect lipstick that is romantic yet edgy, and classy yet sexy in unbelievable colors.

The 40 shade range lipsticks comes in three finishes, Stain Matte, Glimmer and Metallic and not only features some timeless resurrected best-sellers, and hues from Kat’s Everlasting Liquid Lipstick Collection, but also the new White Out, an artistry inspired opaque white shade that can be used as a base or mix with other shades to customize lip creations for all your clients needs. Studded Kiss offers a full spectrum from nudes to bright bold pops of color for all skin tones. “The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there. They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!” said Tara Buenrostro, Kat Von D Beauty Artistry Collective Artist.

Studded Kiss Crème Lipstick, $19 is available now online at Katvondbeauty.com and January 26 at all Sephora stores. #STUDDEDKISS

INDUSTRY NEWS: 2018 NOMINEES FOR THE MAKE-UP ARTIST & HAIR STYLISTS GUILD AWARDS

Posted on January 6, 2018 by On Makeup Magazine

Another epic year in film and television and with it we once again honor the best of the best in our industry at the Local 706 2018 Make-up Artist and Hair Stylist Guild Awards(MUAHS). Set to take place on Saturday February 24, 2018 at The Novo by Microsoft at L.A. Live, it will hosted by Comedienne Loni Love. This year we see nominations from the talented makeup and hair styling teams of films such as Blade Runner 2049, The Shape of Water, and Guardians of the Galaxy Vol. 2 and from TV shows such as The Handmaid’s Tale, Saturday Night Live and Glow.

Nominees were announced from 23 categories and will honor make-up artists and hair stylists outstanding achievements in motion pictures, television, commercials and live theater. “Congratulations to all the nominees who should be very proud of their extraordinary creations! We had a record number of artisan entries this year, and we look forward to celebrating their unique achievements and exceptional bodies of work,” said Sue Cabral-Ebert, MUAHS President.

All winners will be honored at the annual MUAHS awards, along with legendary Academy Award®-nominated actor Gary Oldman who will be honored with the 2018 Distinguished Artisan Award. And Oscar®-winning Make-Up Artist Greg Cannom and Emmy®-Winning Hair Stylist Mary Guerrero who are both set to receive the Guild’s Lifetime Achievement Awards. Congratulations and good luck to all of 2018 nominees! Find a complete list of all nominations below. And get more details at www.local706.org Continue reading →

INDUSTRY NEWS: HOURGLASS COSMETICS OPENS FLAGSHIP STORE IN NYC

Posted on December 11, 2017 by On Makeup Magazine

From the brand that brought us the Veil Mineral Primer and Ambient Lighting powders, along with other high performance products, comes a new Hourglass Cosmetics flagship store at 42 Crosby St. in SOHO NYC! This being brand’s second location and first on the East Coast, the state-of-the-art designed store features a unique service menu, along with it’s full line of luxurious cosmetics and skincare. Visitors to the new boutique will also have first access to six new shades of Vanish Seamless Finish Foundation Stick, along with the new Graphik Eyeshadow Palette collection which includes four palettes featuring five complementary shades of finely-milled, ultra-smooth matte, satin and metallic formulas.

The 830-square-foot space features captivating materials and dynamic visuals that mirror the brand’s luxurious and innovative spirit. Highlighted are the brand’s “Innovation is Luxury” art piece along with a blend of marble, bespoke champagne gold metal finishes and custom movable floor to ceiling screens to allow for private rooms which will offer up beauty treatments and applications. “The design was inspired by Hourglass Cosmetics products themselves,” says Mary Langan partner at O’Neil Langan Architects. “Shapes and finishes throughout the store are a nod to Hourglass’ sculptural packaging, product minerals and brand colors.”

Visitors are invited to customized their own palettes at the “Ambient Lighting Bar,” or try out one of the many new services crafted for the store such as the new Keratin Lash Lift, a nourishing treatment infused with Keratin to achieve lifted lashes for 6 to 8 weeks. Also available are express services such as a personalized 15-minute makeup application, and an Ultimate Masterclass where guests can learn cutting-edge makeup techniques and essential basics from Hourglass’ resident makeup artists. “We want to engage our clients in our brand story,” says Carisa Janes, founder and CEO of Hourglass. “In working closely with Mary Langan and her team, we’ve created a sleek, modern and luxurious space that is the perfect backdrop for our high performance products and packaging design.”

Hourglass Cosmetics also plans on becoming fully vegan by 2020, aligning with its existing 100% cruelty-free platform and dedication to creating products with integrity. Hourglass is also available online and at Barneys New York, Sephora, Nordstrom, Bergdorf Goodman and Space NK in the US and more than 770 doors worldwide. www.hourglasscosmetics.com

INDUSTRY NEWS: TOM FORD BEAUTY OPENS FIRST STANDALONE STORE

Posted on November 27, 2017 by On Makeup Magazine

Tom Ford Beauty debuts its first standalone store in historic Covent Garden, London this November. This opening, the next pivotal moment for the evolution of the brand will highlight Tom Ford’s makeup collection, skincare and fragrance for women and men. Ford’s touch can be seen and felt throughout the store from the LED screens featuring the brand’s latest campaigns, to the white marble slabs showcasing product designs. Visitors will be fully immerse in a sea of glamour, beauty and technology. The store features enhanced shopping experiences, equipped with various digital technologies, like a Color Room for example, where visitors can discover the latest launches, most wanted colors and augmented reality allowing them to virtually try on shades from eye color to lip color.

The store features 2 levels, with the first floor housing the Color Room, a Makeup Room, an intimate space that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialists, and where customers can record their makeup application for later use at home. Also on the first floor is the Fragrance Room, a personal scent laboratory that features an interactive scenting installation where visitors can digitally explore unconventional scents from the brand’s artisanal Private Blend Collection, along with a dramming bar that offers customized services from the sampling to styling of a scent.

Finally on the lower level of the store it houses a VIP/Event Space, a private Makeup Services Room, or masterclasses and bridal services and a Grooming Room, where consumers can experience Ford’s Men Skincare and grooming collection. Guests can choose from a range of services from an expert barber, express facials or a classic hot towel and close-cut Wet Shave, all services are bookable online. This will surely be the hottest luxury destination just in time for holiday season for all your beauty needs. www.tomford.com

INDUSTRY NEWS: MAC X ROSSY DE PALMA

Posted on September 25, 2017 by On Makeup Magazine

MAC does it again with it’s limited release collection inspired by the stunning artist/Spanish actress Rossy de Palma. de Palma is described by many as a “Picasso painting come to life,” she is an uninhibited, creative soul, the original muse in the Spanish art, fashion and cinema world. This collection captures de Palma’s essence in a 22 piece line, all housed in Cubist inspired packaging featuring the glamour of Rossy’s eyes, lips and nose.

The artsy collection includes both lipstick and gloss options with shades like Frenesi, a red bright fuchsia or Plum Bite, a deep plum. Rounding off the collection are also two eye shadow palettes, cream colour base duos, two blushes, finishing powders and body glitters. The Picasso-esque collection drops on October 5, 2017 and will be available online and in stores until November 16, 2017. www.maccosmetics.com #MACRossydePalma