INDUSTRY NEWS: ANTONYM COSMETICS LAUNCHES AT SEPHORA

Posted on July 19, 2017 by On Makeup Magazine

Baked Blush, Eyeshadow Quattro & Eye Pencil

Eye Shadow Quatrros, Highlighter & Baked Foundation

Sephora has been delving into the natural beauty world by including more natural beauty lines among their coveted beauty brands, and among them now is Antonym Cosmetics. Launched this July at Sephora, Antonym was founded by French makeup artist Valerie Giraud who believes “Your skin deserves clean ingredients, it just shouldn’t be at the expense of the looks you love”, hence why Antonym products are all natural organic, and EcoCert certified.

Antonym packaging and brushes are all made from sustainable materials, while the products are highly pigmented to create gorgeous looks without compromising performance. While being gentle on the skin, environment and cruelty free. Antonym’s line includes 17 makeup products including eyeliner pencil, blushes, highlighter blushes and eye shadows, as well as 20 vegan brushes, ranging from $19 – $42. Antonym is now available in-store and online at www.sephora.com and www.antonymcosmetics.com

INDUSTRY NEWS: 2017 EMMY AWARDS NOMINATION FOR MAKEUP AND HAIRSTYLING

Posted on July 14, 2017 by On Makeup Magazine

This year we were introduced and re-introduced to so many memorable characters on TV. And behind each amazing character’s makeup and hair design, were a team of uber-talented Makeup Artist and Hairstylists. Like the work from Christien Tinsley’s team on the android-humanoid drama Westworld to Melissa McCarthy’s portrayal of Spicer from Louie Zakarian’s team on Saturday Night Live, to Eryn Krueger Mekash team’s work on American Horror Story: Roanoke and FEUD: Bette And Joan to Ewan McGregor’s Ray and Emmit Stussy portrayal in Fargo designed by Gail Kennedy’s team.

We congratulate all of the 2017 Emmy Award nominees like Louie Zakarian, Eryn Krueger Mekash, Mike Mekash, Kim Ayers, Tym Buacharern, Enzo Mastrantonio, David Williams, Andrew Sotomayor, Amy Tagliamonti, Darcy Gilmore, Zoe Hay, Craig Lindberg and so many many more. Please find a complete list of all nominations in the makeup and hairstylists categories below. Continue reading →

INDUSTRY NEWS: SEE YOUR WORK IN ON MAKEUP MAGAZINE FALL 2017 ISSUE!

Posted on July 11, 2017 by On Makeup Magazine

It’s that time of year again, On Makeup Magazine is accepting submissions for the Fall 2017 print issue. The Powder Group and On Makeup Magazine are pleased to, once again, offer our TPG Pro members a very special opportunity to submit their work for inclusion in On Makeup Magazine. Not a TPG PRO Member? No problem, you can get more information about the TPG Pro Membership program and join at www.thepowdergroup.com

Members have the opportunity to submit four to five pages of their previously unpublished beauty of creative makeup stories. There are no fees or purchase necessary to submit, however this offer is open ONLY to TPG Pro members whose membership is current and valid. Also each artist has the opportunity to submit multiple stories for consideration, and upon submission each story will be reviewed by The Powder Group/On Makeup Magazine production team and the chosen member(s) story twill be included in the Fall 2017 issue. All submission MUST be received by August 4, 2017.

For questions about submission and to submit you beauty or creative story email members@thepowdergroup.com. A complete break down on submission criteria for images sizes, and all submission guidelines can be found here: conta.cc/2u1Nnvx

INDUSTRY NEWS: BEAUTY AND TECHNOLOGY UNITE WITH HiMIRROR

Posted on July 7, 2017 by On Makeup Magazine

HiMirror, the latest piece of technological innovation to bridge the gap into the beauty world. This skin analysis engine, can help beauty professionals assess their client’s skin condition, from wrinkles and fines lines, to complexion, dark spots and circles, to pore analysis. All so that you can effectively target problem areas and help move your clients towards recommended beauty goals. “As beauty and technology continue to intertwine, consumers are looking for sharper and more personalized experiences,” said Simon Shen, CEO of HiMirror and New Kinpo Group. “Beauty is no longer skin deep. Our technology combines the latest advances in image processing, facial recognition, and Big Data analytics to result in accessible, accurate beauty and health solutions that enhance daily lifestyles.”

This smart mirror, was created with the help of dermatologists to analyze and track skin firmness, texture, clarity, brightness and overall skin health. Therefore, with HiMirror, you will be able to Continue reading →

INDUSTRY NEWS: RUBY ROOM EXPANDS INTO CHICAGO’S GOLD COAST

Posted on June 28, 2017 by On Makeup Magazine

What began in 2002 as North America’s first all spiritual spa in Chicago, Ruby Room has since expanded into a second location, now in the Gold Coast. Deemed the “tiny store”, by founder Kate Leydon, at just 170 sq ft, this location is devoted to the expanded line of Ruby Room branded products, essence sprays, crystal infused candles, detox bath salts, pendulums, smudge and crystal bar, and healing jewelry to help clients heal from the inside out. At the Gold Coast location, it was important for Kate to minimize their focus and feature products that makes Ruby Room unique. “My company and products are part wellness, part beauty, and part fashion. I live and love to create healing tools which help to unlock intuition, inspire people to stay positive, feel beautiful and live fully.” – Kate Leydon, founder Ruby Room.

The experience you get at the Ruby Room location is truly unique, they focus on creating a connection with each person by starting each shopping or service with Continue reading →

INDUSTRY NEWS: YOUR BIG PRODUCT IDEA IS UP NEXT AT VOLITION BEAUTY

Posted on June 26, 2017 by On Makeup Magazine

What if you the professional artist had the say or ability to introduce your big product idea as the next revolutionary product in the market. This is where Volition Beauty comes in, if you can dream it, Volition wants to create it. They use the power of community to create the next big things in beauty products Inspired by You. Powered by All. Their mission, collaborative and transparent innovation, drives their belief that new beauty products should be created by real people with real beauty problems.

Volition development process puts consumers in the driver’s seat so to speak and encourages users to submit their own ideas for beauty products and in turn vote on other ideas, as well as Continue reading →

INDUSTRY NEWS: INSIDE THE WORLD BODYPAINTING FESTIVAL WITH FOUNDER ALEX BARENDREGT

Posted on June 13, 2017 by On Makeup Magazine

Our Editor/Creative Director, Michael DeVellis sat down recently with World Bodypainting Festival founder Alex Barendregt, to get the inside scoop on the upcoming festival celebrating it’s 20th anniversary. It will be held from July 28-30, 2017 at its new location Klagenfurt at the Lake Wörthersee. For details about this year’s festivities see our feature here or visit bodypainting-festival.com

This year, The Powder Group is also proud to be feature among the prestigious educational programs with Michael DeVellis presenting his session Turn Your Passion into Business: Marketing and Branding in Bodypainting, to be held on July 27, from 11am – 5pm. He will take artists through how to move from art to commerce with their work, and making a successful career through strong business development. Michael will also participate on the judging panels for The Purple Brush Make Up Award on Friday 28 sponsored by Matilda Make-Up Academy, and the Make Up Battle on Saturday 29th, sponsored by NYX Professional Makeup. Check out Alex interview below and for more information about the festival visit bodypainting-festival.com

What was the reason you started WBF?
When I was 21 I got hired from the local tourism organisation to create events in our area. I did many different kind of events but when I saw a bodypainting photo from Veruschka von Lehndorff I got really Continue reading →

INDUSTRY NEWS: THE TOOL THAT WILL CHANGE HOW WE LOOK AT SKIN TONE & MAKEUP

Posted on June 8, 2017 by On Makeup Magazine

Among the vast array of items in a professional makeup artists kit is one of the more powerful tools in any form of artistry – the color wheel. In June 2017, 28 year makeup artist veteran and owner of Dallas, based Makeup Training Academy, Terri Tomlinson, launched a one-of-a-kind Flesh Tone Color Wheel. The new Flesh Tone Color Wheel takes its rules and guidelines of color theory and applies them to skin. The wheel provides color references for skin color, highlight, correction, shadow, and makeup colors. “I’ve been working with color theory since I opened Makeup Training Academy in 2010. My understanding of color and theory has deepened so much in that time, that it now affects every part of my makeup application. I am obsessed with Color Theory!” said Tomlinson.

The wheel is used as a guide behind the science of color theory, and has also become the foundation to any makeup application, from Continue reading →

INDUSTRY NEWS: 2017 CFDA FOUNDER’S AWARDEE – PAT MCGRATH!

Posted on June 2, 2017 by On Makeup Magazine

From vinyl masks, diamond encrusted eyelids and gilded tears, to graphic liners paired with a sublime dewy complexion the industry-shifting makeup looks from creative force Pat McGrath have single-handedly, changed our perception of beauty and how we, as a society use makeup to express ourselves. She epitomizes all that is hot or not, so to speak, in the beauty industry and has been dubbed the most influential and sought after makeup artist in the world, McGrath sets the beauty trends globally each season. Her looks have been seen on the runways of countless designers including Tommy Hilfiger, Givenchy, Anna Sui, Prada, Louis Vuitton and Valentino just to name a few. And with a career spanning two decades, McGrath has conceptualized looks for hundreds upon hundreds of the most iconic runway shows over the course of her career. Her vision and trends in beauty are incomparable, and her looks not only grace the runways, but advertising campaigns, and editorials for prestigious fashion brands and media outlets. It is with all this in mind that, Continue reading →

INDUSTRY NEWS: TEN WORDS BOOK NYC LAUNCH EVENT

Posted on May 25, 2017 by On Makeup Magazine

Industry pros gathered on May 11, 2017, at MAC Pro in New York City, to celebrate the launch of the debut book, Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, by The Powder Group, The Makeup Show and On Makeup Magazine founder, Michael DeVellis. The long-awaited book based on The Powder Group’s popular program Ten Words for a Stronger Career, was published to coincide with the 10th anniversary of the Ten Words seminar and workshop program. The book, an easy to digest, quick and entertaining read, acts as an inspirational guide to action and progress in both ones career, and life overall.

“What an honor it was to have our NYC launch event for Ten Words hosted by the company that started my journey into the professional makeup artist arena.” said DeVellis “If it weren’t for my time at MAC and working on the development of MAC Pro, my path would have taken a very different direction and there would be no Ten Words book or so many other pro-focused programs in our industry. I’m so honored and grateful to MAC Pro for hosting me for the NYC launch and that so many of our wonderful friends in the industry came out to celebrate the night with us.”

The event brought together industry pros including Angelina Avallone, Linda Mason, Dani Fonseca, Roque Cozzette, DeShawn Hatcher, Matin Maulawizada, Merrell Hollis, Joe Simon, Bethany Townes, Sheila McKenna, Ruth Roche, Moises Ramirez to celebrate the launch. DeVellis did two short readings from the book, focused on why he wrote Ten Words as well as his personal and professional focus on community – which is, of course, one of the ten words the book is focused around.

Ten Words will be followed by a program tour of DeVellis’ Ten Words for a Stronger Career program in NYC, LA and Chicago this June and is the first in a series of three inspirational guides by Michael DeVellis. www.tenwordsbook.com/program-tour

Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, $10-$12 now available on Amazon and tenwordsbook.com #tenwordsbook