Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading


Debuting this Spring The Makeup Show first annual Pro Awards will recognize innovation and excellence in the Pro Makeup Artist community. The Pro-driven awards, allow industry professionals and makeup enthusiasts the opportunity to vote not only for their favorite products but honor their peers in the industry.  Nominations for both products and Artist of the Year have officially been announced.

This year’s nominations, were entirely curated by industry professional and include categories such as, Tools of the Trade, Prep and Prime, About Face, Concealer Weapon, The Eyes Have It, Lash Out, Seeing Red, Perfect Palette, New Kid on the Block, Artistry Essentials, and finally Artist of the Year! The Pro must-haves nominated includes some of your favorite products from the most pro focused brands in our industry including Continue reading


MAKE UP FOR EVER opened doors to it’s newest flagship boutique on February 24, in New York City at 731 Lexington Avenue. This marks the brand’s first global flagship and the first US location to feature MAKE UP FOR EVER’s GO PRO MAKEUP.  A unique no-pressure makeup application lesson concept never before seen in the US. Aside from the walk-in shopping experience, guests can perfect their makeup techniques one skill at a time or through the unique live makeup tutorials, and group lessons.

With the addition of GO PRO MAKEUP, this personalized service allows Continue reading


A night of full-on Hollywood glitz and glamour, honoring top creatives in 23 categories of film, television, commercials and live theater, took place this past Sunday, February 19, at this year’s Make-Up Artists and Hair Stylists Guild Awards (MUAHS). The event was held at The Novo by Microsoft at L.A Live before an audience of guild members, industry executives, media and fans. The 2017 awards were presided over by Local 706 President Sue Cabral-Ebert, Business Representative, Tommy Cole and hosted by comedian Loni Love (The Real).

Winners in the makeup category included films such as Continue reading


ITArtistProgramLaunchLast week in New York City, IT Cosmetics celebrated the launch of the company’s new IT Artist program with much fanfare at the beautiful La Sirena at the Maritime Hotel.

The professional makeup artist industry’s best and brightest were on hand to celebrate the new program, which provides a pro-only discount on IT Cosmetics products,ano and focuses on the brand’s support of professional makeup artist – their IT Artists. Guests were treated to cocktails and hors d’oeuvres amongst an elegant backdrop of a collection of beautiful IT Cosmetics products.

Greeting guests at the event, from IT Cosmetics, were Shannon Pollitt, Senior Manager, Pro Artist Division and Shannon Pirie, Vice President of Education along with Toni Oliveri, Director, Retail Operations and Allison Slater Ray, SVP, Global Marketing & Communications.

“IT Artists have been so supportive of the brand and have been instrumental in spreading the love about IT.” said Pirie “The products are truly game changing and deliver the results that professionals need, while also improving their clients skin, even after they take IT off!”

The event featured play stations that were set up for pros to experience, and experiment with, the brands newest products including their beautiful Heavenly Skin Brushes. IT Cosmetics also launched their newest product Confidence in a Compact at the event. Developed with plastic surgeons, Confidence in a Compact starts its life as a first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It delivers all the skincare benefits of the brand’s popular Confidence in a Cream plus a full-coverage foundation and SPF 50+ in one simple step. This one is bound to be the newest pro essential from the brand. Get more information about the IT Artist Program here:

Check out some highlights from the IT Artist launch below.

Photo courtesy of: Erik Walter | IG @erikwalterphoto
Special Thanks to Alex Lamarsh



Michael Devellis 2017

As we kick off another busy year at The Powder Group we wanted to sit down with TPG and On Makeup Magazine founder, Michael DeVellis to gain some insight on the state of the industry, what artists need to focus on today to make their career the best it can be, and what makes The Powder Group stand out in an increasingly crowded industry.

With more than 20 years of experience working with hundreds of top artist, product lines, artist agencies, productions and publications, Michael has a unique perspective on the career of professional makeup artistry. We hope you’ll find some inspiration in his message for our community in the interview below, along with what to expect from The Powder Group in 2017.  We hope to not only continue to support our TPG Pro members, but also bring together a community of future TPG Pros to come.

Why is it important for artists at all levels in their career to continue to invest in their education and growth?
Especially today, when the career of the makeup artist is gaining in popularity due to exposure in the media, television programming and social media, it’s important to do everything you can to be a stronger artist and craftsman, better business person and great creative mind. Gathering with others for education and other events is a key part of that elevation of ones career as an artist. It’s a huge part of what we do at The Powder Group.

The effect of social media on our industry is inarguable. How do you think our industry has been effected by it and what should we look out for this year?
I think that our industry has been effected in countless ways by social media. But the key thing is to remember that Continue reading


Hourglass newly launched lipstick collection GIRL Lip Stylo, is a collection intended to help recognize the good in others and yourself. GIRL: Four Letter That Can Change The World! The 20 shade collection with powerful names like Protector, Activists, Innovator, and Visionary are all brought to life by model turned role model Jenny Shimizu and the #GIRLFORGOOD social media campaign. “Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.” 

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at Users can create and share a photo of themselves or a friend, using one of the 20 shade names.  By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration. “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.

The GIRL Lip Stylo collection features the color intensity of a lipstick fused with a blend of shea butter, Jojoba, Mimosa and Sunflower Seed, leaving lips with a soft lustrous finish. GIRL Lip Stylo,  $32, features a precision tip which allows for easy and precise application without the need for sharpening. Available at Barneys New York, Bergdorf Goodman, Bluemercury, Canyon Ranch, Hourglass Abbot Kinney,, Nordstrom, Sephora, Space NK and


MUAH2017Nominations for the 2017 Local 706 Make-Up Artists and Hair Stylists Guild Awards (MUAHS) have been announced, and include nominees in 23 categories honoring make-up artists and hair stylists outstanding achievements in motion pictures, television, commercials and live theater. Winners will be revealed during the annual black-tie MUAHS Guild Awards ceremony on Sunday, February 19, 2017 at The Novo by Microsoft at L.A. Live. Please see list below for a list of all 2017 Nominees.

“This year’s record entries for the Make-Up Artists and Hair Stylists Guild Awards from the talented global community of artisans is very exciting, and we look forward to celebrating their unique achievements and exceptional bodies of work. Congratulations to all the nominees who should be very proud of their extraordinary creations!” – Sue Cabral-Ebert MUAHS President.  Continue reading


Determined, Able, Beautiful, Loved, Present, Ready, Enough, Strong, Happy, Confident #IAMFIRST  The new campaign from Bdellium Tools created with the intentions to generate and drive positivity, self-worth and putting yourself and loving yourself FIRST. The idea is to start each day and each makeup regimen both personal and for clients with a state of mind that banishes self-doubt and criticism. Studies show that we criticize ourselves more often than we realize. Therefore, Bdellium Tools launched the I AM FIRST FIRST brush set to help in silencing that dialogue with a this set of empowerment tools.  Tools to help you and your clients reflect and focus on themselves first, by resetting your mind and actions every day.

This limited edition brush set includes 10 best-selling brushes from the Studio Line, each displaying a positive affirmation to help promote empowerment and reminds you to both love yourself and extend on to others. “Out of all our collections, this is the one I am most proud of. The I AM FIRST Brush Set is for everyone who wants to change their mindset to something positive every morning. It’s a way to express and unite, and redefine what it means to be beautiful.” -Edward Kim, Founder of Bdellium Tools

Take part in the campaign by using the hashtag #IAMFIRST and sharing your own stories related to the brushes on social media.  The IAMFIRST brush set, $75 available now at



wbf2017logo-1The World Bodypainting Festival (WBF) will celebrate it’s 20th anniversary in July 2017! The festival held from Friday 28th – Sunday 30th, has a very long tradition and founded the modern bodypainting art movement. Artists from over 50 different nations come together over a weekend to stun and entertain attendees of the festival with high quality art, combined with music and shows.

WBF has taken place in Carinthia, Austria since 1998, but for the 20th anniversary, the festival moves to the inner city of the state capital Klagenfurt, Austria. Klagenfurt is an international established event location that will allow the festival to flourish and develop for many years. The picturesque historical theater buildings, art house and city gallery, will all serve as a great backdrop for the festival, WB Academy program and the side events. The open air park “Bodypaint City”, will house the festival main events, turning into a unique and vivid art experience.  This will allow visitors to look over the shoulders of artists at work, while experiencing art, music and various shows. The Powder Group and On Makeup Magazine are proud to be sponsors of this event. Get more details about the World Bodypainting Festival 2017 at

Artists: Yulia Vlasova, Daniele Piovane, Houyam Hajlaoui, Flavio Bosco, Leonardo Giacomo Borgese, Maria Cozman, Alex Hansen
 Andrea Peria, Daniel Janesch, Klaus Neubauer, Gunther Weirum, Dirk Hartung, Karin Upahl, Dmitri Moisseev