NEW PRODUCT: MAC + ZAC POSEN

Dazzling women with timeless designs on the runway and red carpet for 13 years, Zac Posen has now moved into the beauty world with his debut limited edition color collection for MAC.  The collaboration is a long time coming, considering MAC has been working backstage at Posen’s runway shows for years. The collection is a mix of eye, lip, and cheek products, along with 2 brushes. Among the set is an orange-red lipstick, a liquid liner pen, and a 6 eye shadow set, with shades such as After dusk, a deep lilac, and Mauve Over, a soft mid-toned mauve.

“Fashion and beauty go hand-in-hand and I have always wanted to create a makeup collection to complement my designs and brand,” said Zac . “I wanted to keep it luxurious, a little mysterious, and clean with a large dose of star wattage.”  The iconic packaging and square-handled contour and buffer brushes all bearing the designer’s namesake, and created with every detail that Posen adorns on the female form takes a new shape for the face.  The limited edition Zac Posen collection, $18-$43, will be available in stores and online Feb. 25. www.maccosmetics.com

 

 

 

 

INDUSTRY NEWS: SEPHORA LAUNCHES VIRTUAL ARTIST

Sephora launched a revolutionary new addition to the Sephora to Go mobile application, Sephora Virtual Artist, which will allow users to instantly try on thousands of lip colors, anywhere at any time. This is the latest in a series of digital innovation pioneered by the Sephora Innovation Lab to customize the beauty retail experience.

So how does it work? Sephora Virtual Artist uses your smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Users can swipe through over 3,000 lips colors by various brands, format or shade, and see how each one looks on your lips.  It shows you a Continue reading

NEW PRODUCT: SMASHBOX PHOTO FINISH PRIMER OIL

Smashbox Photo Finish Primer Oil

New from Smashbox Cosmetics, the first-ever Photo Finish Primer Oil! It’s 50% primer, 50% oil and 100% skin-refiner for picture-perfect makeup every time! This primer specially formulated in a lightweight oil to create skin that glows on and off camera. It’s a blend of 15 essential, lipid-rich plant oils known for skin benefits like jojoba, Arabica, and Argan, that penetrates deep into the skin and “can literally transform the texture of your skin,” said Lori Taylor Davis, Smashbox Global Pro Lead Artist. “It is so versatile I add it to concealer to thin it out, to a tinted moisturizer or mix a drop with loose powder blush for a touch of natural warmth.”

Apply it twice daily and see youthful, hydrated skin in just four weeks, better yet, try it on split ends, cuticles, elbows, and your clavicle for a lustrous dewy sheen, or add a few drops to you favorite foundation for flawless results.
HOW TO USE: Massage two drops of the oil onto clean skin with your fingertips. Allow the primer to be fully absorbed into skin before applying makeup.
STUDIO TIP: Want a touch-up during the day? Try it over makeup! Pat above cheekbones for vibrant, healthy skin.
The Photo Finish Primer Oil, $42, available now at Smashbox.com, Sephora, Ulta, and Nordstroms.

INDUSTRY NEWS: NARS X SPACE NK SS16 COLLABORATION

SPACE NK and NARS have teamed up to bring beauty enthusiasts a new limited edition Modern Minimalist Beauty Box.  Launching today February 2nd, this box of beauty created by NARS Make-up Ambassador Andrew Gallimore. This look in a box, contains all the essentials to create the perfect, minimalist SS16 make-up look.

“It is all about subtle enhancement and definition. It’s about making you look like the A+ version of yourself. It is a look that is very relevant to SS16 trends – there was a lot of hyper-real, healthy skin. YOU look amazing rather than your make-up,” said Gallimore.

The beauty box features the new Velvet Matte Skin Tint, which is exclusive to Space NK, and the best part is you can choose your shade before purchasing the box. Additionally  there are five mini products, a mini blush in cult classic Orgasm, a mini Gloss, a Black Eyeliner and a Satin Lip Pencil. The Modern Minimalist Beauty Box will be available on February 2, online and in Space NK Stores. www.spacenk.com

 

NEW PRODUCT: MAKE UP FOR EVER INTRODUCES ARTIST PALETTE VOL. 3

MUFE SPRING PALETTE OPENThis limited edition bold palette,  ARTIST PALETTE VOL. 3, new from MAKE UP FOR EVER, was curated by Creator & Artistic Director Dany Sanz herself. She was inspired by a fresh, blossoming spring bouquet. This multidimensional palette, is fill with nine vivid, versatile shades from the Artist Shadow collection. Vibrant and luminous, this palette offers endless color combinations and remarkable blendability. A step-by-step tutorial on how to achieve three effortless looks to make the eyes pop, comes with this palette. The ARTIST PALETTE VOL. $44, is now available at MAKE UP FOR EVER boutiques, Sephora and MAKEUPFOREVER.com

 

NEW PRODUCT: OFRA LIMITED EDITION FOUR SHADES OF ROMANCE COLLECTION

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In time for Valentine’s Day, OFRA Cosmetics is offering up a new limited edition Four Shades of Romance collection gift set.  A gorgeous set consisting of a classic red, an orange-red, a coral pink, and a berry rose shade. This Long Lasting Liquid Lipsticks consists of 3 popular OFRA shades and one limited edition shade created specially for this collection, “Paris Rendezvous”, and once sold out this shade will no longer be available.   So don’t miss this romantic set, and treat yourself or a loved one for Valentine’s Day as there are VERY LIMITED quantities!! Collection retails for $39 and available at: www.ofracosmetics.com

 

 

INDUSTRY NEWS: SEPHORA BACKS FEMALE BEAUTY ENTREPRENEURS WITH SEPHORA ACCELERATE

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SEPHORA announced a one of a kind program starting in 2016 that will foster early-stage beauty businesses founded by female entrepreneurs. This new program, SEPHORA Accelerate is part of the company’s larger social impact called SEPHORA STANDS.  A new social strategy built on philanthropy, aligned social engagements and shared value. It was created to inspire confidence and fearlessness among women.

Statistics show that 85% of venture capital funded start-ups are lead exclusively by men. Female entrepreneurs do not have the same access to funding, connections, or business instruction as male entrepreneurs. Sadly, even in the beauty industry, where most customers are women, female founders are Continue reading

NEW PRODUCT: MAC YEAR OF THE MONKEY

MAC Cosmetics celebrates the Chinese New Year, with a unique collection, Year Of The Monkey, set to launch on January 21st. The collection is earthy, yet bright and inspired by the drama of the Chinese Opera. There are four lipsticks, with shades ranging from soft beige, to grapefruit pink, coral, and bright blueish-red.   Additionally the collection consists of three eye shadows in creamy white, a frosted shimmery gold and an intense matte black, a gorgeous blackest black eyeliner, and rounding out the collection is a bright and beautiful red-orange powder blush. The entire collection ranging from $16-$24, will be available in store and online at www.maccosmetics.com

INDUSTRY NEWS: INTRODUCING MILK MAKEUP

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Milk Studios founded in 1998, has transformed the fashion industry and has been a platform to some of the most innovative brands and talents today. They have stood at the crossroads of the fashion, music, photography, and film worlds. And as a hub for creativity, it’s only fitting Milk continues on the path of cultivating trends, with the launch of their first beauty product line, Milk Makeup.

Milk Makeup, created for and to evolve with the needs of the Milk generation, it captures the energy, attitude, and spirit of the Milk Culture, and takes into account diversity in skin types, shades, and genders. The 85 piece line fueled by creativity, under the guidance of Milk Studios co-founder, Mazdack Rassi. Along with creative director Georgie Greville, former beauty editor, and E! News correspondent Zanna Rassi; makeup artist Frank B. and product developer and COO Dianna Ruth.  Each product has a unique componentry for quick and easy application, so you can spend more time getting stuff done and less time getting done up. All formulas require no additional brushes or applicators, unless you prefer that; everything is blendable with your fingertips or the component itself. A few ingenious items include the Milk Sunshine Oil, Ubame-Oak Charcoal Mascara, and Coverage Duo, an innovative pairing of liquid and creamy marshmallow concealer in one kit. Milk Makeup is paraben-free, vegan, and eco-conscious.  The line will launch on February 8th, 2016, prices ranging from $12 – $48 and available at milkmakeup.com and Sephora.com.
All Photos Courtesy of: Milk Makeup

 

 

INDUSTRY NEWS: NOMINATIONS FOR THE 2016 MAKE-UP ARTIST AND HAIR STYLISTS GUILD AWARDS

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Nominees for the Local 706 Make-Up Artist and Hair Stylist Guild (MUAHS) 2016 Annual Awards, were announced today by MUAHS President Sue Cabral-Ebert. Winners will be selected from from 23 categories, honoring make-up artists and hair stylists outstanding achievements in motion pictures, television, commercials and live theater at the Award Ceremony to be held on February 20, 2016 at Paramount Studios, and hosted by comedian Loni Love.

“We are so excited to receive a record number of entries for our crafts from all over the world,” said Cabral-Ebert. “The enthusiastic response of the entertainment community and our members is remarkable. We are proud of our talented nominees and the work that was submitted this year represents the finest of our crafts.”

Make-up artist Ve Neill and hair stylist Yolanda Toussieng, both Oscar® and Emmy® winners, will receive the Guild’s Lifetime Achievement Awards, presented by Johnny Depp. Additionally a special Distinguished Artisan Award will spotlight an actor or actress who was a distinguished creative partner in the process of making memorable characters throughout their career, to be announced in the near future.

NOMINEES FOR THE ANNUAL MAKE-UP ARTISTS AND HAIR STYLISTS GUILD AWARDS ARE:  Continue reading