Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary, and creating a Worldwide and modern bodypainting art movement along the way, 50 nations will come together to compete for the awarded title of World Championship of the best Bodypainters.  The talented artists will inspire and astonish audience with their imaginative and unique creations. This year’s festival will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. The art of makeup becomes an experience for all visitors during this festival weekend, with the open-air art park Bodypaint City, the Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. The Powder Group is proud to be a sponsor at this year’s festival and our very own Editor/Creative Director of On Makeup Magazine and Founder of The Powder Group, Michael DeVellis will be presenting a special career development session, Your Marketing & Branding on July 27, from 11am – 5pm. Michael will also be a on the judging panel for The Purple Brush Make up award on Friday 28, and the Make up Battle on Saturday 29th. For all program details, travel information and ticket options can be found at


Hourglass Cosmetics newest solution for Summer’s oily skin, the Immaculate Liquid Powder FoundationThe breakthrough non-comedogenic formula absorbs oil, camouflages imperfections, all while delivering a long-lasting matte finish. Available in 6 new shades and 22 total, the airy mousse-like texture, feels weightless on the skin and contains key ingredients like Kaolinite Clay, which has been shown to absorb 75% of its weight in oil while retaining moisture in skin. The new Immaculate Liquid Powder Foundation, $56 is available now at


Some of the amazing beauty stories we have featured over the years by an incredible group of Makeup Artists and Photographers. Archive Beauty By Images above are listed by Makeup Artist name, followed by Photographer name for each row, Top to Bottom. Left to Right. Followed by Issue it was featured in.  To subscribe to On Makeup Magazine print, click here.

Sara Robey by Albert Sanchez Fall 2016
Olia Gebel by Eduard Gebel Spring 2015
Sonia Tabor by Jonathan Sevilla Spring 2016H
eiko Palach by Anja Frers Spring 2012
Kela Wong by Albert Sanchez Fall 2016

Valeria Kole by Sebastian Smith Spring 2015
Gregory Arlt by Albert Sanchez Spring 2015
Kathy Jeung by Albert Sanchez Fall 2012
Sharon Gault by Sean Armenta Spring 2012
Donald Simrock by Albert Sanchez Spring 2014

Rachel Goodwin by Steve Erie Spring 2009
Anthony Gordon by Klara G Fall 2012
David Gilmore by David Gilmore Spring 2011
Gilbert Soliz by Kat Morgan Spring 2014
John Stapleton by Vijat Mohindra Spring 2012

Roshar by Brandon Showers Fall 2011
Miss Fame by Albert Sanchez Fall 2015
Angelique Valez by Will Haddad Fall 2012
Stephen Dimmick by Albert Sanchez Spring 2016
Priya Maharaj by Sebastian Smith Spring 2014

Mathu Andersen by Austin Young Spring 2009
James Vincent by Alexander Thompson Spring 2011
Michelle Webb by Max Barnett Spring 2014
Orlando Santiago by Mark Sacro Fall 2009
Edward Cruz by Marc Richards Spring 2010


Addictive, High-intensity Color with a velvety finish, Vice Liquid Lipstick, new from Urban Decay. A nondrying waterproof formula with zero transfer, Vice Liquid Lipstick is ranges from shimmery to matte. Available in 30 shades, from neutrals to bold brights like Big Bang, a bright pink sparkle, Back Talk, a matte mauve and 1993 a cult-favorite matte medium brown. The extra long, flocked paddle applicator provides nice, even
color every time, while the tip allows for precision lining—perfect for areas like the corners of the lips and the Cupid’s bow.  Pro Tip: Get endless color in three steps: First line lips with the precise applicator, then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little  goes a long way, but for more coverage, apply a second coat and let dry completely.

Also available in the Vice collection is Vice Special Effects, a long-lasting water-resistant lip topcoat. Go from business to party all night in one swipe with Vice Special Effects. It transforms any lip color beautifully. Shades can be worn over any Vice Liquid Lipstick or alone. Available in Shimmer, glitter and metallic finishes. The gel-cream formula dries quickly on application and provides long-lasting wear that doesn’t feel sticky. The marine rich collagen formula is both moisturizing and soothing to the lips. Vice Liquid Lipstick and Vice Special Effects, $18 ea. is available at Sephora,  and Ulta Beauty Or, online at


The second generation of The Makeup Light is here! The Key Light 2.0 LED light, while similar in it’s day-light balance high-quality and versatility to the first generation, it also boasts improvements to the core light system and exterior. The LEDs have been improved, with color rendering index (CRI) of 96+.  Additionally the Key Light 2.0 features a new sleek metal case on the exterior, along with a streamlined power supply for quicker setups and storage. Version 2.0 comes in two colors Graphite and Gold and along with it’s slim 1/2 inch thick profile, it has a smaller universal power assembly featuring in-line, touch-style, flicker-free dimmer switch.

The Key Light 2.0 is still compatible with all existing (and new) TML Key Light accessories and mounting options. Available in three starter kit options, with an EZ-Clamp, the original starter kit with Stand, and starter kit with suction mount, and prices range from $330 – $360. The new starter kits and accessories are available at


Monsterpalooza back for another year in celebration of The Art of Monsters and Movie Magic! Taking place on April 7-9, 2017 in Pasadena, CA, Monsterpalooza brings together professionals of film, makeup, special effects, aficionados, collectors, art and most importantly Monsters! Since it’s inception in 2009 Monsterpalooza has become internationally known, and the event to meet the award winning masterminds behind some of the most memorable creatures featured in film, television and the haunt industry.

The three day event features over 250 exhibitors, live makeup demos, a monster museum and celebrity guests from the world of Horror, Science Fiction and Fantasy. Each year at Monsterpalooza unique panels and presentations are featured all weekend, spotlighting fan favorite films from the past and future. This year’s guests include Robert Englund of A Nightmare on Elm Street, Cassandra Peterson aka Elvira, Academy Award and Emmy Award winning makeup artist Ve Neill, Academy Award Winning Makeup Artist Michael Westmore and many, many more.

Aside from the presentation, demos and guests, there will also be a 30th anniversary Makeup Tribute to The Lost Boys, featuring three of the original Oscar Winning makeup artist, Ve Neill, Greg Cannon, and Steve La Porte and joining them is Bill Corso. This tribute will be hosted and curated by Eryn Krueger Mekash, and take place on Saturday April 8 at the PPI Premiere Products, INC booth.

Some of this year’s exhibitors include PPI Premiere Products, INC.  Makeup Designory (MUD), and Frends Beauty Supply. Tickets are $30 per day of $70 for all three days. For more information about Monsterpalooza and to purchase tickets, visit:


The Artist Summit 2017, is THE pro beauty industry event of all events. Every two years 200 of the industry’s most driven, focused and committed professionals unite in Provincetown, MA for three days of insightful and inspiring discussion about artistry, career and industry. This year’s summit held October 1-4th followed by two days of supplementary workshops October 5 & 6th is sponsored in part by MAKE UP FOR EVER, Skindinavia, The Makeup Light, Bdellium Tools, Kett Cosmetics and IT Cosmetics.

This is the sixth program under The Artist Summit brand, the third to be held in Provincetown, MA, and brought to you by The Powder Group (TPG), the company known for creating the The Makeup Show, On Makeup Magazine and The American Beauty Tour.  They are continuing their commitment to bring the pro beauty community together through unique inspirational experiences with this unique program.

“Our industry is one of the most exciting and unique in the world.” said Michael DeVellis, founder and Executive Director of The Powder Group. “With the next evolution of The Artist Summit, we continue to elevate the craft and careers of pro beauty professionals in new ways, celebrating not only the work of the makeup professional but the community of pro beauty.” Continue reading


On Makeup Magazine had the pleasure of sitting down with Vlada Haggerty, a Los Angeles based makeup artist and beauty innovator. Vlada has made her mark in the beauty world with her exquisite and instantly recognizable lip-art (as seen and hugely popular on Instagram @vladamua). Newly appointed as the Lip Editor-in-Chief with Smashbox Cosmetics, Vlada had the opportunity to collaborate on the two new liquid lip collections, Be Legendary Liquid Metals and Be Legendary Liquid Pigments. Using the new collections, she worked with Smashbox to create beautifully intricate lip-art to promote the new collections, with looks that include her signature glossy lip drips. So what exactly does the role of Lip Editor-in-Chief entail? Check out our interview with Vlada below for details on her role and the upcoming Lip Art World Tour. Continue reading


Make spring more colorful with SEPHORA COLLECTION Lip Powder! Play with texture and dimension with this lightweight, matte metallic finish on lips. This pearlized pigment powder is perfect for creating editorial styled looks when used alone or layered over any lip color. The unique sponge tip applicator makes it easy to apply the powder without any fallout. Available in six shades: Gold Reserve (gold nude), It’s Natural (peach nude), Rethink Pink (burgundy), Red Hot (bright red), Rust Red (rusty red), Brown-ie (brown nude). Sephora Lip Powder, $12 available in-store and online


Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading