PROFILE: VLADA HAGGERTY + SMASHBOX COSMETICS

On Makeup Magazine had the pleasure of sitting down with Vlada Haggerty, a Los Angeles based makeup artist and beauty innovator. Vlada has made her mark in the beauty world with her exquisite and instantly recognizable lip-art (as seen and hugely popular on Instagram @vladamua). Newly appointed as the Lip Editor-in-Chief with Smashbox Cosmetics, Vlada had the opportunity to collaborate on the two new liquid lip collections, Be Legendary Liquid Metals and Be Legendary Liquid Pigments. Using the new collections, she worked with Smashbox to create beautifully intricate lip-art to promote the new collections, with looks that include her signature glossy lip drips. So what exactly does the role of Lip Editor-in-Chief entail? Check out our interview with Vlada below for details on her role and the upcoming Lip Art World Tour. Continue reading

NEW PRODUCT: SEPHORA COLLECTION LIP POWDER

Make spring more colorful with SEPHORA COLLECTION Lip Powder! Play with texture and dimension with this lightweight, matte metallic finish on lips. This pearlized pigment powder is perfect for creating editorial styled looks when used alone or layered over any lip color. The unique sponge tip applicator makes it easy to apply the powder without any fallout. Available in six shades: Gold Reserve (gold nude), It’s Natural (peach nude), Rethink Pink (burgundy), Red Hot (bright red), Rust Red (rusty red), Brown-ie (brown nude). Sephora Lip Powder, $12 available in-store and online www.sephora.com

INDUSTRY NEWS: KAT VON D BEAUTY INTRODUCES THE ARTISTRY COLLECTIVE

Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading

NEW PRODUCT: MAC METALLIC LIPSTICK

New from MAC Cosmetics comes Metallic Lips! A matte, metal-plated lipstick look that is rich and vibrant in color and give the lips a metallic chrome finish.  The luxurious 18 shade collection comes in an array of full spectrum copper, bronze and titanium color-infused shades.  Some shades included are Zerocool a metalized emerald green, Jupiter a bronzed neutral, Nightly Ritual a blackened navy and Hades Fire a cool red burgundy.  The new MAC Metallic Lipsticks, $17 available on March 23 online and in-store. www.maccosmetics.com

NEW PRODUCT: MAKE UP FOR EVER ULTRA HD SKIN & LIP BOOSTERS

 

New from MAKE UP FOR EVER comes two additions to the ULTRA HD family. The ULTRA HD Skin Booster is the first step for a flawless complexion. This serum instantly plumps, while increasing the skin’s moisture with every application. The hyaluronic acid not only hydrates the skin, but improves the skin’s ability to hold makeup while the collagen and Argan oil extract with Vitamin E helps to plum and diminish the appearance of fine lines, improving the skin’s overall look. Pro Tip: apply to skin 15 mins .before applying makeup primer or foundation for best results.

The next addition to the ULTRA HD family, the ULTRA HD Lip Booster, perfect for healthy looking smooth lips.  This unique serum helps to hydrate lips with the aid of hyaluronic acid, along with loofah oil, which help moisturize and prevent dehydration. The combination of emollient oils provide a glossy, luminous finish. Available in two shades, Clear for a subtle shine or Tinted, for a natural glossy color.  Best when applied as a first step in your lip prep routine as a prepping lip mask, dab away excess before applying lip color.

Both ultra HD boosters are a perfect addition to your pro kits to smoothe, hydrate and illuminate your clients one complexion and lips at a time. ULTRA HD skin Booster, $41, and Lip Booster, $23 available now at www.makeupforever.com

INDUSTRY NEWS: THE MAKEUP SHOW 2017 PRO AWARDS

Debuting this Spring The Makeup Show first annual Pro Awards will recognize innovation and excellence in the Pro Makeup Artist community. The Pro-driven awards, allow industry professionals and makeup enthusiasts the opportunity to vote not only for their favorite products but honor their peers in the industry.  Nominations for both products and Artist of the Year have officially been announced.

This year’s nominations, were entirely curated by industry professional and include categories such as, Tools of the Trade, Prep and Prime, About Face, Concealer Weapon, The Eyes Have It, Lash Out, Seeing Red, Perfect Palette, New Kid on the Block, Artistry Essentials, and finally Artist of the Year! The Pro must-haves nominated includes some of your favorite products from the most pro focused brands in our industry including Continue reading

SEEN: SKINDINAVIA CELEBRATES PRO LA!

This month in Los Angeles pro makeup artist, cult-favorite brand, Skindinavia invited top artists and industry leaders to come together to Celebrate Pro LA, and On Makeup Magazine was there to capture all the revelry for our readers.

In the midst of the glitz and glamour of Hollywood awards season, and on the eve of the IATSE Local 706, 2017 Make-Up Artists & Hair Stylists Guild Awards (MUAHS), the Los Angeles professional makeup artist community came out in full force to celebrate their own, and the nominees of the MUAHS Awards, along with event hosts Allen Goldman, founder of Skindinavia and Deb Milley the brand’s Director of Brand Development.

“We feel it is so important for us to give back to the professional makeup artist community,” said Goldman, “The pro’s were the first ones to support us way back when and during times when we were struggling to stay on our feet. Knowing they supported our sprays has always been and continues to be a real motivation. We are so incredibly proud to support this community.”
Continue reading

INDUSTRY NEWS: MAKE UP FOR EVER’S NEW GLOBAL FLAGSHIP SETS NEW STANDARD WITH GO PRO MAKEUP

MAKE UP FOR EVER opened doors to it’s newest flagship boutique on February 24, in New York City at 731 Lexington Avenue. This marks the brand’s first global flagship and the first US location to feature MAKE UP FOR EVER’s GO PRO MAKEUP.  A unique no-pressure makeup application lesson concept never before seen in the US. Aside from the walk-in shopping experience, guests can perfect their makeup techniques one skill at a time or through the unique live makeup tutorials, and group lessons.

With the addition of GO PRO MAKEUP, this personalized service allows Continue reading

INDUSTRY NEWS: THE WINNERS – 2017 MAKE-UP ARTISTS & HAIR STYLISTS GUILD AWARDS

A night of full-on Hollywood glitz and glamour, honoring top creatives in 23 categories of film, television, commercials and live theater, took place this past Sunday, February 19, at this year’s Make-Up Artists and Hair Stylists Guild Awards (MUAHS). The event was held at The Novo by Microsoft at L.A Live before an audience of guild members, industry executives, media and fans. The 2017 awards were presided over by Local 706 President Sue Cabral-Ebert, Business Representative, Tommy Cole and hosted by comedian Loni Love (The Real).

Winners in the makeup category included films such as Continue reading

NEW PRODUCT: MUD COSMETICS UNIVERSAL PALETTE

We are loving the new Universal Palette from MUD Cosmetics. These palettes are a Makeup Pro essential, compact, easy to use and fit any size or shape eye shadow, blush or lip pan. These refillable eco-conscious palettes feature a magnetic base that will hold all your refill pans in place while raveling. The free flow design makes it easy to fit a variety of pan shapes, sizes and color combinations. MUD Cosmetics Universal Magnetic Palette, $20 www.mudshop.com