Adeola Gboyega @adeolagboyega Beauty brands, please hire Black makeup qrtists and experts to consult when creating products for black skin. It is important that to have experts in this area to guide you in product development so that the products actually represent who you are selling to.
Aina Lee @ainaleebeauty All we want is the same respect and consideration as other artists — to not have to work twice as hard to be thought of as half as good.
AJ Cimson @ajcrimson For years we, Black creative artists, lived in the shadows of the industry and now as our color is being celebrated its time to highlight its true essence.
Allegra Layton @LaytonMUA Judging a book by its cover will only take you so far.
Amber Rouzan @skinbyrouz We have value, relevance, and influence.
April Chaney @lirpamakeup Never be afraid to use your voice.
Asha Smith @asha_smith_creative The M.A.K.E.U.P industry should stand for: Multi-culturalism +Accountability + Kindness + Equality + Unity + Purpose,
Ashunta Sheriff @ashuntasheriff Equality means including Black creatives on the sets, behindthe camera, on the glam squads, within the racks of fashion,with casting of models, the journalist that tell the stories andeditors that tell us their favorite new products.
Auralis Flores @auralisflores On average we tend to excel with complexions similar to our own but if you can’t serve every tone, you’re not a PRO makeup artist…period.
Bamike Ogunrinu @Bamikeogunrinu Hire us not because we fill your diversity quota backstage or on set, but because we are qualified and our portfolio speaks for itself.
Belinda Campbell @belindacampbellbeauty My complexion does not define the makeup I can do — the diversity of my work does. #allracesandgendersportfolio
Bethany Townes @bethanytownes True change is not simply awareness of the need, it takes a conscious effort from all directions.
Bradford Knight @justbradford I’ve worked in the beauty business for 20 years and the idea that Blackness is other or exotic has not changed.
Bridgit Crider @bridgitc_thatmakeupchick Diversity in our industry cannot be turned on and off.
Candace Corey @candacecoreyma It’s simple, treat people like you want to be treated. You want to be judged by your skill, talent, knowledge, hard work as well as the sweat and tears it took you to hone your makeup artist skills, instead of by your skin color.
Carla Van Nessa Wallace @devinebeaute We have a copious amount of knowledge and expertise in this industry and we want equal opportunities to utilize our talents to uplift, educate, diversify and truly unite our industry.
Carmilla Cunny @facesbycarmilla We are here, we have always been here, and we aren’t going anywhere. We are more than just our skin tone — we are magic!
Carol Rasheed @Carol_Rasheed As we usher in a new generation of makeup artists, we have a professional responsibility to insist upon quality training, equal and fair treatment, respect to and from all those we encounter, and an obligation to advance our talents in guaranteeing excellence in the makeup industry.
Cassandra Ward @cwmua Now that you’ve been awakened — Stay Woke!
Christian Joseph @sittnpretty_504 Our exposure to beauty is much deeper than what’s being displayed on retail shelves and respresented on executive boards.
Cool Benson @beatbycool My skin is brown and rich but I’m human just like you and the ones you love.
Damone Roberts @DamoneRoberts You gotta know how dope you are without validation, celebration, or congratulations
Danessa Myricks @danessa_myricks It’s demoralizing to be ignored and disregarded but still asked for sales by brands.
D’Angelo Thompson @dtbeauty71 It’s paramount that we all understand that diversity and inclusion matters. It is not a trend and it’s important that all hair and makeup artists get well acquainted with all complexions and hair textures of all talent.
Deborah Huss Humphries @deborahhusshumphries In recent years I’ve seen positive change in Hollywood and that’s a beautiful thing.
Debra Denson @facemaker59 If department heads that are not black, are working on black projects, they need to diversify more within their department.
Dee Rouzan @facesofvirtue We are bold and creative geniuses that far exceed the color of our skin.
Denise Tunnell @denisetunnell As a Black makeup artist, my education and skills never seem to be enough in an industry that does not always see me.
Derrick Rutledge @derrick4mkup As a professional makeup artist of color, I have to show up well prepared for it all because my palette of clients has garnered the entire spectrum and so have their complexions. Whereas my mainstream counterparts may know very little on how to properly make up deeper skin tones and it shows up on film each and every time.
DeShawn Hatcher @deshawnhatcher I often wonder why Black artist and creatives, who can work on all races and ethnicities, are not afforded the same gigs and opportunities of white artists who are limited in their skills?
Desiree’ Stovall @desiree.stovall Being passionate doesn’t mean that we are aggressive, and being aggressive doesn’t mean that we are dangerous.
Dominique Rochelle Pettway @dominiquerochellebeauty Your silence is our betrayal, The moment you stand out is when you help yourself understand how to help us.
Ebony Parson @ynobestar There is power in consistency. Stay true to whose you are and who you are.
Fatima Thomas Double standards are problematic in the industry. As a makeup artist who is Black, rightfully I am expected to have mastery when working on all skin tones. But too often I’ve witnessed white and other non-Black makeup artists, even tenured and high ranking ones, struggle when working on deeper, richer skin tones. Every professional makeup artist should be able to artfully beautify and style any and every skin color.
Fred Vellon @vellonfred Clients, models and makeup artists of color consistently tell me they feel alienated from the beauty industry. Artistic and cultural education is key to authentically engage and include Black and Brown communities.
Frederick W. Sanders @fred4face Please stop making all foundation shades for women of color with red undertones.
Jaleesa Jaikaran @Jaleesajaikaran Black makeup artists should be given equal opportunities and not just when there is Black talent. Our skills are all-encompassing.
Janice Tunnell @janicetunnell Black artists have earned their seat at the table.
Jaqueline R. Thompson @jrtmakeup Opportunity and true inclusion is everything! We’re different, but our goals are the same. Let’s make some magic.
Jennifer Ivey @jeniveysomm1 We are not monolithic.
Jennifer James @jenjamesbeauty We need to awaken ourselves from a natural tendency towards indifference. It too often manifests as emotional harm.
Jessica Williams @jessica_theartist My talent, professionalism, skill, and expertise is not dictated by the color of my skin.
Joi Offutt @joioffutt On beauty brands — Brown foundations matter. When they are done right, we rejoice!.
Jordana David @jordanadavid When you’re looking to hire me because you need someone who works with ethnic skin it makes me wonder why you kept a mediocre artist on your roster until you had to get a Black one.
Juanita DeWitt @juanitadbeauty My skintone should be in your demographic.
Karim Orange @thatgirlorange I would like makeup brands to create more than just shades for deeper skin. Create opportunities within your company so that we are represented correctly.
Katt Henriquez-Thillet @katt_thillet It shouldn’t be such an effort for so many makeup artists to do makeup for women of color.
Keitric Starks @keistrokes I would like the industry to remember that even when there are no picket lines or trending social media hashtags, we still exist and the scope of our influence should be more then an afterthought.
Kendra Gassner @kendragassner Like many, I’m usually one of the only persons of color at work, and code switching has become as natural for me as picking up a makeup brush.
Kenya Daugherty @iam.kenyasimone My dollars are not just sustainable and natural, they are lack, and just like I turn to your products to keep my skin healthy for life, I need to trust that this industry supports keeping me alive.
Kisha Augustine @kishaaugustine In order to change the trajectory of business, understand the needs of diverse consumers and deepen the level of inclusivity, it is imperative that beauty brands include a larger representation of Black people in decision making, creative and leadership roles.
Kym Nicole Oubre @kymmyizabeauty Black culture is American culture and the ability to do all skin shades and undertones efficiently shows superior skill and expertise.
LaQuanna Chong @lqrocksbeauty If you are judging my skill set by my skin tone and name, you are proving the point that there are deep rooted issues within our society and industry. Learn my name. Why should I continue to simplify my name to make you
Larry Trae’Von @larrytraevon Black is equal. Black is magic. Black ranges in shades. hues and undertones. Black is a force within the creative, advertisement and production realms. Black is to be celebrated not appropriated. Black is your brother. Black is your sister. Black is love. All Black Lives Matter.
LaShondra White @misslaentrepreneurs We don’t want to be overlooked because we are not the same skin color, come from different backgrounds, or haven’t had the opportunities you may have had.
LaSonya Gunter @lasonyagunter There are a lot of talented and gifted Black makeup and special FX artists in this industry, all you have to do is step up, look and hire more than just one Black makeup artist for the job.
Latoya De’Shaun @latoyadeshaun Being Black is a gift from me to you. Seriously look at the value you’re dismissing everyday.
LaToya Ware @unstoppable1beauty We are a minority that makes up the majority of the beauty world. Our presence and artistry should be revered — not underestimated.
Lee Will @_leewill We are more than just assistants.
Lisa Carter-McPhee @lisacartermcpheeglamour A professional or commercial cosmetics line should have a broad range of global skin tones to be competitive; otherwise I can’t consider it for my kit regardless of it’s popularity or years of existence.
Lori Taylor @loritaylordavis It is important for Black women to see beauty images of Black women, not the “white idea” of what Black beauty is.
Lorrie Pearson @lorriepearson My makeup skills are not limited to work on only dark skin tones, I work on all skin tones with the same level of expertise.
Magen Greys @magengraysmua We are more than capable of doing the job. We are a wonderful and professional artist, that deserves the same dignity and respect as our fellow artists. We are apart of the same artist community and family. Let’s all see what needs to change and stand hand in hand to get it done.
Mahasin Phillips @mahasin_phillips To be a strong ally you must commit to a deep and honest exploration of your connection with racism, then make space for change.
Manouchka Milliance @manniefique We want you to know that Black makeup artists are skilled and qualified to handle your big projects.
Marietta Carter-Narcisse @mariettacn A Black makeup artist is not one of convenience, for the moment, to fill a void; Black makeup artists are qualified artists through and through and the measurement of their work should be judged on their depth and quality rather than simply the color of their skin.
Marcia Willams @makeupbyembellish I want to obtain real economic inclusion so I can create generational wealth.
Margina Dennis @marginadennis We have to be exceptional to be noticed.
Merli Estime @missmerli Inclusivity is more than shades of brown. It’s so much deeper.
Merrell Hollis @merrellhollis Being a pro at your artistry is having the skill to work with all skin tones, types, and textures! This skill is the key to making it to the next level in artistry.
MeShun Vann Learn color theory and skin tones to create foundation shades. “Your skin is too beautiful to cover” is not a compliment and can read as though you don’t have the proper foundation, you don’t know how to match or this is not your preferred client.
Monae Everett @monaeartistry Far too often the correlation between talent and access is an illusion. It’s time for that to change.
Monifa Mortis @MonifaMortis Black makeup artists are different. Let this not be upsetting toyou but instead release the resistance to what’s different and look forward to including the beautiful diversity and unique perspective that we offer, because the gloriously creativeresults that we bring to the table are uplifting and life-giving to everyone.
Neicy Small It’s a never ending to blending no matter the hue.
Nicky Posley @nickyposley As a Black creative, I would like everyone — from photographers, agencies and cosmetic brands, to beauty editors, creative directors and CEOs — to understand that Black creatives are fully capable and deserving of the same level of respect, opportunities, support and compensation as our non-Black counterparts.
Odera Nduka @oderanduka_ Being a Black makeup artist is having to watch brands and beauty platforms only prioritize your melanin when it is intrend or there is a spotlight on the issue.
Patrice Coleman We are talented, creative, caring, teaching, teachable intelligent human beings. You will never see that if you are not willing to include, embrace, teach, learn from or see us. Afford us the same chances and opportunities that you share with each other.
Raisa Flowers @raisaflowers We have to work ten times harder and we have to be the most prepared. There is no room for mistakes.
Rashida Williams @theglamdoctor There should be more opportunities afforded to us to get in the union so that we can be more represented on major filmand television productions.
Reggie Wells @iamreggiewells Be sure you love the chemistry you make between yourself and your client, it’s impact on the work can be profound and lead to amazing artistry.
Ricky Wilson @rickywilsonbeauty Black women are tired of looking ashy from bad makeup jobs. As pro makeup artists let’s right our wrongs to build trust.
Robbin Junnola @Robbinjunnolamakeup I’m a professional makeup artist. This is all I want to say. Simply, I am a professional. I shouldn’t need to explain that.
SanTara Cassmajor @thegorgeousingredient As makeup artists, we see color in everything that we do. We respect and consider it’s intensity and the energy it will bringto the completion of our work. The makeup industry should embrace this same regard and put to rest the contradictingideal of “I don’t see color” as it relates to human beings.
Selena Miller @4444miller Just like our makeup foundation palettes, we as makeup artists also come in all colors, shades and hues, and thank God for that, otherwise it would indeed be a very dull world.
Sharicka Washington @instituteofskinscience Don’t underestimate the power you have to make adifference by expanding your scope of mindset, artistry, and overall standards of beauty.
Sharon Renee @sharonreneemua I want you to know that a large number of Black artists would have more of the necessary diversity in their portfolios if the industry would recognize that we’re capable of doing more than just Black makeup.
Shaune Hayes @shaunehayesmakeup It has been challenging navigating an industry that wasn’t built to celebrate people of color. Nevertheless, I have used my artistry to make women of all ethnicities and skin tones look and feel beautiful.
Siteria Gregory @sitiart Black artists — with all of our creativity and influence — are still not taken seriously in the industry and are limited in our access to certain spaces.
Stephanie Saint-Louis As a Black makeup artist, I just want to be treated equally and respected in my career and in life
Synthe @syntheonline We are very well versed and there are no substitutes which can define, illustrate, or create our pillar existence better than those who are a part of that pillar.
Syretta L. Bell @Themakeupsocialite We would like the opportunity not only to tell our stories in front of the camera but to create and cultivate the images of our culture behind the scenes as well!
Talya Ashford @talyaashford I am professional, skilled,customer service oriented and I embrace all — I just want you to embrace me.
Terez Stewart @terezstewart I want you to know we are multifaceted and our Black excellence and intelligence is shown in a myriad of ways, Don’t box us in. We can, have, and will change the world again and again.
Viola Nicholson @msviola Being Black in the beauty industry brings inclusivivity and diversity. More black makeup artists are philanthropists who add more unity to the beauty community.
Virginia Dervil @artistrybyvirgina When you’re creating products for the Black consumer, Black creatives need to be a part of every part of the process.
Waverly McSwain @waverlymcswain We are multi-dimensional women excluded from the conversation of beauty, yet we have forged a path that creates noise. Buckle up and enjoy the ride!
Wendy Goodman Ewing @wendygoodmanewing As Black artists, creators, business executives, and customers, we won’t settle for performative acts of inclusion; but, what we seek is true agency in the decision making that shapes the images, products, and business practices that influence how all of us are represented in the world of beauty and beyond.
Whitney Palmer @whitneywalkerbeauty Hiring a multi talented Black makeup artist does not mean creating a cheap safety net just in case a Black, Indigenous or Person of Color shows up and the rest of the beauty team is not experienced in working with these skin tones.
Yvonne Wallace @yvonnewallacema As a Black artist, I can’t afford to be mediocre in my craft.
Zahrya Geben @zahryagebanmakeup There are no excuses as to why all artists can’t do global skin tones. I want to be hired for my skill, not because I’m a Black artist and people think I can only do Black clients.
We are at a crossroads in our society — one that is long overdue — and addressing the single most important area of social justice our country has struggled with since its birth. As far as we may have come in some people’s eyes, the truth is that, while we been moving forward slowly, we continue to also take steps backward in this fight.
The beauty industry, and makeup artist industry in particular, may be making an effort in many cases, but is it enough? Is that effort focused on the right things? Our perspectives are irrelevant if we are not walking in the shoes, and the skin, of our Black brothers and sisters in beauty.
We wanted to understand, from the Black makeup artist community themselves, what we can do better as an industry. We want to understand what we don’t know about the Black experience as a makeup artist. So we ask simply — What do you want us to know?
Thank you to the 100 artists who participated in this program and everyone who is helping us listen and learn during such an important time.
Editor, On Makeup Magazine
Beauty brands, please hire Black makeup qrtists and experts to consult when creating products for black skin. It is important that to have experts in this area to guide you in
product development so that the products actually represent who you are selling to. Adeola Gboyega
All we want is the same respect and consideration as other artists — to not have to work twice as hard to be thought of as half as good. Aina Lee
For years we, Black creative artists, lived in the shadows of the industry and now as our color is being celebrated its time to highlight its true essence. AJ Cimson
The Makeup Showannounced that it will host its first The Virtual Makeup Show, due to COVID-19. The Virtual Show will be on September 13-14, 2020 from 10am – 6pm both days.
The Makeup Show has been creating a place in the beauty industry to learn, network, and explore for the past 10 years in a variety of cities and countries.
The two-day event will have over 25 pre-recorded educational sessions, 6 live presentations, and live demos with top brands, and artists in a virtual show experience. The brands include The Powder Group, Danessa Myricks Beauty, Rebel and Outlaws, MYKITCO, Alcone Company,B3 Beauty Balm, CrownBrush, BdelliumTools, Glamcor, Melanie Mills Hollywood, TEMPTU Pro, Viseart, and many more. The artists that will be presenting are James Vincent, Julia Dalton Brush, Danessa Myricks, James Molloy, JonHennessey, Lijha Stewart, Yvonne MacInnis, and more guests to be announced soon.
Daniele Piovani World Award Brush/Sponge 2nd Place
Noe Duran World Award Brush/Sponge 1st Place
Claudia Kraemer World Award Brush/Sponge 3rd Place
Yulia Vlasova World Award Airbrush 2nd Place
Udo Schurr World Award Airbrush 3rd Place
Alex Hansen World Award Airbrush 1st Place
Nicola Loda World Award Brush/Sponge 4th Place
Lucia Postacchini World Award Brush/Sponge 5th Place
Daniele Piovano World Award Brush/Sponge 2nd Place
Yulia Vlasova World Award Airbrush 2nd Place
Paul Roustan World Award Airbrush 4th Place
Tatiana VaslienkoWorld Award Airbrush 5th Place
This year the World Bodypainting Festival had to postpone the World Bodypainting Festival edition to 2021. However, due to the overwhelming interest from the bodypainting community, they created the WBF 2020 COVID Edition. The online competition took place from July 6th to July 10th, complete with sponsors, awards, and prizes.
At this special online competition, winners were selected in 6 categories, including 3 world awards. 613 incredible artists from 55 nations in 17 time zones around the world participated in the festival. Continue reading →
In support and celebration of the creative and diverse members of our LGBTQ community, TEMPTU is proud to partner with The Trevor Porject, the world’s largest suicide prevention and crisis intervention organization for LGBTQ Youth, to launch a Limited Edition TEMPTU Air, in Metallic Rainbow – a brilliant alchemy of color inspired by Pride. $10 from every purchase will be benefiting the life-saving work of The Trevor Project.
The Trevor Project works to save young lives by providing life-saving and life-affirming support through free and confidential suicide prevention and crisis ntervention programs via their 24/7 phone lifeline, chat, and text, and through additional community resources and education. The work that the Trevor Project does is more important than ever in showing LGBTQ Youth that even though they may be physically isolated, they are not alone.
If you’re not familiar with the TEMPTU Air, it’s the first cordless airbrush beauty innovation that Continue reading →
INDUSTRY NEWS: WORLD BODYPAINTING FESTIVAL 2020 GOES ONLINE
For more than 20 years, the World Bodypainting Festival has been at the forefront of the global bodypainting art movement. Set in the picturesque region of Carintia, Austria the festival has attracted tens of thousands of competitors and attendees from every corner of the world over the years and this year was set to be the biggest event yet. However, given the global health pandemic the live event had to be cancelled but not one for taking a challenge sitting down, founder Alex Barendreg has taken this years event online with the World Bodypainting Festival – Covid Crisis Edition.
The online event will consist of an online competition featuring various categories and theme from July 6th – July 10th 2020. Along with the online competition there will be selected programs with live activities in Klagenfurt, Austria from July 5th – July 11th 2020. The World Bodypainting Festival Week 2020 will still shine in the colorfulness and celebration online!
Sponsors for this years online program include Kryolan, Base Formula, Snazaroo, Asia Colors, On Makeup Magazine and The Powder Group.”I am so excited that Alex Barendregt and the WBF team have brought the passion and artistry of the festival online for this year” said Michael DeVellis, founder of The Powder Group “The event is one of the most exciting events of our year at The Powder Group. We are so honored to have been a part of the event for so many years and to participate in the WBF online.”
For the online competition starting on July 6th, there will be a total of five categories over five days.
July 6 – Amateur Award: Brush/Sponge Bodypainting, Theme: Psychedelic Circus
July 7 – World Award: Facepainting, Theme: Wonders of Nature
July 8 – 2020 Special Award: SFX Make-up, Theme: Evolution,
July 9 – Special Award: Creative Make-up, Theme: Candy
July 10 – World Award: Brush/Sponge Bodypainting, Theme: Psychedelic Circus
Participants are allowed to participate in more than one categories, and entry into each competition category is €10. During the competition, winners of the World Awards Facepainting and Brush/Sponge Bodypainting categories, will still be awarded Champions of the World Bodypainting Festival 2020 Special Edition. All winners of all Awards will be announced on Saturday, July 11th 2020. On the last day of the festival week, an online program will provide a full review of the week, the awarding of the online competitions and presentation of a lot of various content from past events.
And don’t forget to mark your calendars for next year’s event as The World Bodypainting Festival will be back stronger than ever on July 15 – 17, 2021. For more information on The World Bodypainting Festival 2020 and competition guidelines you can download the program PDF here or visit: bodypainting-festival.com
From award winning Local 706 IATSE makeup artist, Debbie Zoller, comes The Mentors Project, an amazing, unique opportunity for ten Makeup Artists working toward a career in Film and Television from every area of artistry focus from Beauty to Character and Special Makeup FX.
Along with Zoller, she has invited nine fellow makeup artists to join her in volunteering their time for this eight week program in support of artists developing a career in the field who are not yet a part of the IATSE union. In addition to Zoller, the mentors include industry icons Bill Corso, Mike Mekash, Eryn Krueger Mekash, Richard Redlefsen, Selena Miller, Tym Buacharern, Ve Neill, Jake Garber and Kim Greene. Each mentor will Continue reading →
Cinema Secrets, the Burbank destination for pros in the know, celebrates an amazing 30 years in business this year. This family run business created my makeup master Maurice Stein and his wife Barbara has been at the center of the makeup community since the day it opened its doors. Full of personality and the combination of an at-home feeling combined with on-set professionalism, Maurice and his team have managed, since day one, to make everyone who enters the world of Cinema Secrets welcome and part of the family.
The first time I met Maurice Stein, and truly began to understand the impact of the culture of Cinema Secrets on our industry, was at The Makeup Show NYC. Continue reading →
From our FALL 2015issue, we absolutely love this stunning beauty story from Miss Fame, shot by the talented duo Albert Sanchez and art direction by Pedro Zalba. We hope you find this beauty story inspiring and helps your creativity flow.
Makeup Miss Fame
Photo Albert Sanchez
Art Direction Pedro Zalba
Model Miss Fame
Hair Tony Medina @ www.hisvintagehair.com
Nails Marisa Carmichael @ Streeters
INDUSTRY NEWS: MAC VIVA GLAM TO DONATE $10 MILLION TO SUPPORT COVID-19 RELIEF
In an effort to help those affected around the world by the current COVID-19 pandemic, MAC VIVA GLAM fund is donating $10 million (USD), to over 250 local organizations around the world to help support vulnerable communities affected by this virus. Miley Cyrus, a past VIVA GLAM spokesperson will be announcing MAC’s COVID-19 relief efforts. Kicking off the 2020 VIVA GLAM Campaign on her Bright Minded series that she created to connect people in isolation during the virus outbreak.
The additional support provided by MAC current partners will help provide services such as food delivery, medication support, testing and treating diagonised COVID-19 cases in vulnerable communities especially among the immuno-compromised.
MAC VIVA GLAM was created 26 years ago as a hardship fund for people in need and since 1994 the sales of MAC’s VIVA GLAM has been making a huge difference in the lives of those affected by HIV/AIDS. 100 percent of the sales from it’s VIVA GLAM Lipsticks are dedicated to supporting vulnerable communities. “To leverage this 100-percent giving model to help people affected by COVID-19 is a continuation of the principles VIVA GLAM was founded on from its inception,” John Demsey, chairman of the MAC Viva Glam Fund and executive group president of The Estée Lauder Companies, said in the statement.
To help support the efforts, you can purchase any current shade of Viva Glam Lipstick or post an Instagram message sharing a “virtual kiss of gratitude to those on the front lines” using the hashtag #mackissofgratitude.
How did you come to work on Messiah?
Stewart Lyons, my Line Producer from Breaking Bad recommended me to David Nicksay the Line Producer of Messiah and he contacted me while I was shooting
Green Book. He said Messiah would be an epic journey and after reading the first two episodes, I knew I wanted to do it.
Tell us about the challenges of working in Jordan and how you met those challenges?
Having never been to that part of the world, I had no idea what we would be up against. My first concern was the availability of a qualified crew. Much to our surprise, we found Continue reading →