From the brand that brought us the Veil Mineral Primer and Ambient Lighting powders, along with other high performance products, comes a new Hourglass Cosmetics flagship store at 42 Crosby St. in SOHO NYC! This being brand’s second location and first on the East Coast, the state-of-the-art designed store features a unique service menu, along with it’s full line of luxurious cosmetics and skincare. Visitors to the new boutique will also have first access to six new shades of Vanish Seamless Finish Foundation Stick, along with the new Graphik Eyeshadow Palette collection which includes four palettes featuring five complementary shades of finely-milled, ultra-smooth matte, satin and metallic formulas.

The 830-square-foot space features captivating materials and dynamic visuals that mirror the brand’s luxurious and innovative spirit. Highlighted are the brand’s “Innovation is Luxury” art piece along with a blend of marble, bespoke champagne gold metal finishes and custom movable floor to ceiling screens to allow for private rooms which will offer up beauty treatments and applications. “The design was inspired by Hourglass Cosmetics products themselves,” says Mary Langan partner at O’Neil Langan Architects. “Shapes and finishes throughout the store are a nod to Hourglass’ sculptural packaging, product minerals and brand colors.

Visitors are invited to customized their own palettes at the “Ambient Lighting Bar,” or try out one of the many new services crafted for the store such as the new Keratin Lash Lift, a nourishing treatment infused with Keratin to achieve lifted lashes for 6 to 8 weeks. Also available are express services such as a personalized 15-minute makeup application, and an Ultimate Masterclass where guests can learn cutting-edge makeup techniques and essential basics from Hourglass’ resident makeup artists. “We want to engage our clients in our brand story,” says Carisa Janes, founder and CEO of Hourglass. “In working closely with Mary Langan and her team, we’ve created a sleek, modern and luxurious space that is the perfect backdrop for our high performance products and packaging design.

Hourglass Cosmetics also plans on becoming fully vegan by 2020, aligning with its existing 100% cruelty-free platform and dedication to creating products with integrity. Hourglass is also available online and at Barneys New York, Sephora, Nordstrom, Bergdorf Goodman and Space NK in the US and more than 770 doors worldwide.


Create skin-softening complexion with the new Drop Shot Mix-In Facial Oil from Urban Decay. The lightweight, luxurious oil blends smoothly without the greasy residue, leaving skin feeling plumped with a radiant glow. The oil is rich in nutrients and antioxidants, and contains a blend of jojoba, sunflower, macadamia, pomegranate, wheat germ, meadowfoam and olive seed oils to condition complexion.

Drop Shot is the perfect multipurpose oil, and a great addition to skin care routine, just add one drop to moisturizer or apply alone for added moisturizing benefits. Drop shot also allows professional artist to create the perfect complexion cocktail for your client’s needs. Just mix-in one drop with foundation, to blend smoothly and easily, it will leave your client’s skin feeling soft, and appearing conditioned and dewy.

Drop Shot Mix-In Facial Oil, $34, will be available in-stores and online in January, along with two additional products from Urban Decay, the Rebound Complexion Prep Priming Spray and and the All Nighter Waterproof Full-Coverage Concealer just in time to combat the winter season.


Tom Ford Beauty debuts its first standalone store in historic Covent Garden, London this November. This opening, the next pivotal moment for the evolution of the brand will highlight Tom Ford’s makeup collection, skincare and fragrance for women and men. Ford’s touch can be seen and felt throughout the store from the LED screens featuring the brand’s latest campaigns, to the white marble slabs showcasing product designs. Visitors will be fully immerse in a sea of glamour, beauty and technology. The store features enhanced shopping experiences, equipped with various digital technologies, like a Color Room for example, where visitors can discover the latest launches, most wanted colors and augmented reality allowing them to virtually try on shades from eye color to lip color.

The store features 2 levels, with the first floor housing the Color Room, a Makeup Room, an intimate space that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialists, and where customers can record their makeup application for later use at home. Also on the first floor is the Fragrance Room, a personal scent laboratory that features an interactive scenting installation where visitors can digitally explore unconventional scents from the brand’s artisanal Private Blend Collection, along with a dramming bar that offers customized services from the sampling to styling of a scent.

Finally on the lower level of the store it houses a VIP/Event Space, a private Makeup Services Room, or masterclasses and bridal services and a Grooming Room, where consumers can experience Ford’s Men Skincare and grooming collection. Guests can choose from a range of services from an expert barber, express facials or a classic hot towel and close-cut Wet Shave, all services are bookable online. This will surely be the hottest luxury destination just in time for holiday season for all your beauty needs.


New from Kevyn Aucoin comes this limited-edition curated ElectroPop eyeshadow palette, containing 12 high-impact shades. This bold palette was inspired by the iconic Mary J. Blige look fro Kevyn Aucoin’s Face Forward book.

Get immediate rich color payoff with just one swipe of these chrome eye shadows— featuring finishes from light sheer shimmer to rich metallic opaque. The creamy textured formula is Paraben free, have a weightless feel and glides on effortlessly. PRO TIP: For more high intensity color, spray water on a small eyeshadow brush and apply on eyelid.

Get a sneak peak of the ElectroPop palette, $57 at on Cyber Monday November 27.


We are continuously inspired by the ever talented makeup artist, photographer, educator and creative director Jordan Liberty. His body of work speaks for itself and has been featured in various magazines, like our very own On Makeup Magazine, Allure, Glamour, and W Magazine, to name a few. Jordan’s work can also be seen across various makeup campaigns like those for Anastasia Beverly Hills and Urban Decay.

Jordan Liberty has the ability to make skin not only look flawless, but like skin, naturally retouched and unblurred. And a lot of the iconic images are a result of not only his talent as a makeup artist, but also being the driving creative force behind each beauty story. From the initial concept, to the wardrobe, the nails, and the photography. We hope you are as inspired as we are by some of Jordan’s images below and work as a whole. Also be sure to check out Jordan’s Profile focus from our Spring 2016 issue to learn how he got his start in this industry and what continues to both challenge him and inspire him as an artist. @jordanliberty |

Don’t miss Jordan Liberty’s upcoming program Beauty for Photography with The Powder Group on December 11, 2017 in LA!



New from MAC Cosmetics comes the Grand Illusion Glossy Liquid Lipcolor! A futuristic sheen of pure pigment packed with iridescent pearls, giving the lips a holographic appearance. The line consists of 13 shades such as Lunar Module, a pale blue iridescent pearl, Broken Halo, a multi-color silver, Race Bunny a bubblegum pink with electric blue iridescence, and Peace, Love, Unity, Respect, a green with pearl iridescent.The Ultra-holographic metallic pearls give the illusion of plumped up lips, and the tingly cooling sensation makes lips feel fuller instantly. The smooth formula allows the product to glide on effortlessly,  with a brilliant shiny finish. The Grand Illusion Glossy Liquid Lipcolor, $21, are available in store and online at #MACGrandIllusion


Born in New Jersey on June 26, 1949, Fredric Brandt set out to change the beauty world and change it he did. After graduating from Hahnemann Medical College, Brandt held residencies at New York University and The University of Miami. In 1982 he opened his first practice in Miami and later, in 1998 set his sights on New York. As a cancer researcher specializing in Leukemia at the renowned Memorial Sloan- Kettering Hospital in New York City, Dr. Brandt began his discovery of natural antioxidants to fight free radical damage. This work would be the catalyst for the development of his eponymous skincare line.

Brandt’s cutting edge artistic approach set him apart from the rest of the industry. This included being the first person to incorporate the healing power of green tea into skincare. He launched the first ever in home treatments and peels allowing his clients to treat themselves from the comfort of their own personal space.

His client base became the biggest names in Hollywood and he became a celebrity among them in his own right. He would even joke with journalists, asking Continue reading


When, where and by whom was the company founded?
Alcone was founded in 1952, in New York City, by Alvin and Harriet Cohen, hence the name Alcone. The company is now owned by the Mallardi family who purchased it in 1983.

How many people were involved in the founding?
It was the two of them. They realized there was a market for supplying makeup and necessary tools for showgirls and theatrical performers. Alvin’s parents owned a pharmacy in the same building where Alcone first started. It was probably a motivation for he and his wife to start a company of their own.

What was the first product the company produced?
Initially, it was mainly false eyelashes which were a very hot commodity for showgirls and actresses in New York City. However, as they grew, Continue reading


From Viseart – the company that brought you pro makeup artist cult favorites palettes like the Neutral Matte, Paris Nude, and Dark Matte – staples that have quickly become a part of a professional makeup artist kit essentials, comes the Viseart Grande Pro Volume 1 Palette. This exclusive collector’s palette curated by Alphonse Wiebelt, Co-founder of MUSE Beauty.Pro and Viseart, feature 30 matte shades, 6 highly requested classic shades some from the Neutral, Cool and Dark Mattes palettes, and 24 brand new shades.  Each of the 24 new shades were chosen from the archives of some of the most desired pigments and follow the traditional formulation of Viseart’s iconic matte pigment-rich, creamy, blend-able with a smooth application formula.

The palette range of colors were systematically laid out within the magnetized easel palette to help pros work effortlessly, the first two column of shades are best used as bases, the 3rd and 4th columns are best for contour work, the 5th column can be used to intensify or bump up a look and the last column of shades are best for adding definition. “The vision was to design a work-ready palette of essential hues that every artist can use on a daily. There are so many trend palettes on the market of mixed textures that the goal was to curate a collection of matte shades from the Viseart archives that accommodate all skin-levels in a range of key undertones in both warn & cool. Plus, I wanted something sleek and a bit sexy for the artist too – I think we hit it!”, said Alphonse Wiebelt Co-founder of MUSE Beauty.Pro.

We had a chance to Continue reading


From our Fall 2017 issue we focus on the kit of Jennifer Lopez’s personal makeup artist on TV show Shades of Blue, Kate Best!

Regarded as one of the most well rounded and diverse artists in our industry, Kate Best has built a solid reputation as a makeup artist/designer who is able to transition between theater, television, editorial and fashion effortlessly. Kate began her work in makeup artistry working with photographer Richard Burbridge in London and together they moved to New York where a chance meeting with Chita Rivera changed the course of Kate’s career and life. She was asked to design Chita’s Broadway show Kiss of the Spiderwoman and then went on to design other iconic Broadway shows including Into The Woods, Chicago, Sunset Boulevard and The King and I. When Vanessa Williams replaced Chita in Spiderwoman, it was a meeting that would start a 23 year client/friend relationship with she and Vanessa teaming up for films, television, touring and personal appearances. Kate’s television work includes Desperate Housewives, Ugly Betty, 666 Park, 24 Legacy and Shades of Blue, on which she is Jennifer Lopez’s personal  makeup artist. Her clients also include Miley Cyrus, Farah Faucett, Selma Hayek, Adriana Lima, Naomi Campbell, Gillian Anderson, Liza Minelli and Viola Davis. Her work has been published in Vogue, Vanity Fair, Cosmopolitan and Paper and has graced the red carpet at the Emmys, Oscars, Grammys and Billboard Awards. Kate was kind enough to share her must-have products that she counts on in her diverse and unique career.

3rd Degree Silicone Modeling Compound in Medium  Anastasia Brow Wiz® in Caramel  BeautyBlender Original  CHANEL Vitalumière Satin Fluid Makeup  SK-II Facial Treatment Mask  Charlotte Tilbury Luxury Palette  Hakuhodo J170HSBkSL Flat Lip Brush  Laura Mercier Secret Camouflage in sc-4, sc-5 & sc-6 Yves Saint LaurenTouche Éclat in #3 Light Peach   La Mer Crème de La Mer  Cotton Swabs Thin  Koh Gen Do Maifanshi Natural Lighting Powder  Dr. Hauschka Clarifying Day Oil  MAC Liptensity Lipstick in DOE  La Mer The Lip Balm  Kevyn Aucoin The Foundation Brush  MAKE UP FOR EVER Ultra HD Loose Powder  Kylie Cosmetics Lip Pencil in Dolce  Kryolan Dermacolor Camouflage Creme Palette  Charlotte Tilbury Bar of Gold  Herban Essentials Lavender Towelettes  Cozzette S165 Magic Blender Brush  Vintner’s Daughter Active Botanical Serum  Cle de PeauLuminizing Face Enhancer  Giorgio Armani Eyes to Kill Classic Mascara  Skin Illustrator FX Palette  Damone Roberts Latte Duo Eyebrow Powder  MAKE UP FOR EVERFoundation Brush Large  LuMee Duo iPhone Case  Esteé Lauder Bronze Goddess Powder Bronzer  Tweezerman Slant Tweezer  Laura Mercier Skin Brightening Powder