NEW PRODUCT: NARS INTRODUCES TWO NEW LIMITED EDITION SUMMER COLLECTIONS

NARS Long Hot Summer Collection

NARS Cosmetics has been busy working on two new limited edition collections just in time to upgrade your client’s Summer beauty routine. First up is the Long Hot Summer Collection, created exclusively for NARS boutiques. This collection features two limited edition palettes, three lip glosses and two blushes to give you a perfectly bronzed look this summer.  Complete your look with the satin black Audacious Mascara and Minorque Kohliner. Prices of this collection range from $25 – $65.

NARS 413 BLKR Cheek & Lip Palette

The next all new limited addition Summer collection is the 413 BLKR Cheek & Lip Palette. This palette features 3 limited edition blushes, Laguna Bronzing Powder and 413 BLKR Velvet Matte Lip Pencil. Paint the town pink with the glowing, blendable blushes and Laguna Bronzer. Named for the brand’s first flagship address in New York City’s West Village neighborhood, Founder and Creative Director François Nars draws inspiration from the fast-paced city when creating the 413 BLKR Collection.  413 BLKR Cheek & Lip Palette will retail for $59. Both collections will be available June 1,  exclusively at NARS boutiques and narscosmetics.com

NEW PRODUCT: YSL BEAUTY MASCARA VINYL COUTURE

New from Yves Saint Laurent Beauté comes Mascara Vinyl Couture! This vinyl textured, highly concentrated lacquer liquid mascara pigments took four years to develop, resulting in revolutionary, intense, super shiny color for lashes. These high-sheen vinyls were formulated to lengthen, voluminize, and curl with saturated color. The formulation also contains four different biomimetic oils, including argan oil, carthame oil, sweet almond oil and castor oil, for lash care.  It comes in nine shades, Aubergine, Blue, Green, Hazel, Pink, Black and Purple, and two sparkling topcoats Gold and Dark. They can be worn alone or mixed and matched to make eyes pop.  There are also corresponding eyeliners which pairs perfectly for a gorgeous look. YSL Mascara Vinyl Couture, $29 available now at www.yslbeautyus.com

NEW PRODUCT: MAC COSMETICS NEW SET OF DELECTABLE SUMMER HUES

Feast your eyes on the latest collection from MAC Cosmetics, Soft Serve. The collection, a set of 12 pastel shadows featuring a unique creamy, bouncy texture that have a pearl or satin finish.  They feature shade names such as Bounce Around, Quite Yummy, Cushy Life and Must Be Lust to just name a few, which are just as tantalizing as the hue themselves. They go on smoothly on the lids and are quite buildable, long-wearing, and non-creasing. The collection also features Dare Hue! Brow Pencils which comes in 6 shades, that layer smoothly onto lid with buildable color. With shades like soft lavender, pastel peach, a white gold highlighter, nudey beige and mint green, your brows can have a little fun too. Additionally the collection features a small shader brush, perfect for layering on color. The Soft Serve Collection available online May 26, and in stores June 2, prices range from $16.50-$25. #MACSoftServe  www.maccosmetics.com

INDUSTRY NEWS: THE SMITHSONIAN DELVE INTO THE WORLD OF COSMETICS

NMNH-logoThe Smithsonian’s National Museum of American History is set to launch a Cosmetics and Personal Care Collections Digitization Project with the support of Kiehl’s—an American skincare company. The museum’s Division of Medicine and Science documents the advances and changes made in health and wellness throughout American history. It has approximately 90,000 artifacts, including a collection of 2,000 personal care and beauty products.  This collection documents America’s  ever-changing conceptions of health, beauty and well-being.  The collection reflects the use of botanical and natural ingredients within cosmetic products and how Americans have perceived connections between health and beauty. Kiehl’s have donated more than 100 artifacts, along with 11 new products and an archival collection of original formulas, which will further enhance this collection.

There are also plans to extend the collection to the Web through the Cosmetics and Personal Care Collections Digitization Project. A museum specialist will identify, photograph and provide descriptive information for the cosmetic and personal care objects collection on the Web. This project will allow the museum’s collection of cosmetics and personal products to be accessed online not only for educational purposes, but also for research around the world. Initiatives like these area a priority for The Smithsonian’s National Museum of American History and all it’s branches. naturalhistory.si.edu

NEW PRODUCT: THE NEO BRONZER FROM KEVYN AUCOIN

Kevyn_Aucoin_Pink_Neo-BronzerNew from Kevyn Aucoin, comes The Neo Bronzer, an innovative three-in-one face palette that has everything you need to achieve beautiful, sunkissed skin. The Neo Bronzer maximizes the skin’s glow with vibrant, luminous color. The blush brightens the skin with color, while the bronzer adds warmth, and the highlighter reflects lights for radiance.  This three-in-one color gives the illusion of naturally tanned skin in one swipe, while the light diffusing pigments enhance for a natural looking complexion. The Neo Bronzer comes in two shades, Capri a cool pink and Siena a warm coral, $58 and available now at www.sephora.com

SEEN: THE ARTIST SUMMIT

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Since 2003, we at The Powder Group have been creating programs and events that brought the pro makeup and beauty community together in new ways, elevated the artistry and business of the artists and stylists in our industry, and connected brands and pros in ways that were unique to our culture and energy. In 2008, we continued that journey and launched The Artist Summit event series. The program was an education forum and that provided a blend of business, artistry and community like few events in our history. In the next two years we brought the event to New York City, Miami and Chicago and thousands of pros came to join us on this new journey.

As the industry began to expand around us and education and other industry events began popping up everywhere, we regrouped on Continue reading

FEATURE: OUR INDUSTRY TODAY

When I created On Makeup Magazine in 2008, the way we thought and behaved as an industry was very different. There were far fewer agencies, schools and artists overall. Facebook was just a few years old and Instagram didn’t even exist yet. Five years earlier in 2003 when I started The Powder Group, our industry was even less recognizable from the crowded, highly visible and often overwhelming place it is today.

In the past decade the reaction of many to the career of the makeup artist has gone from “That’s a job?” to “Wow! How cool that you’re a makeup artist.” This is due in large part to social media, but also due to attention to the career, like never before, with television programs like Face Off and Ru Paul’s Drag Race putting the magic of makeup artistry under a unique new spotlight and events like Comicon, Beautycon and Dragcon all jumping on the makeup artistry bandwagon, making pro makeup artistry Continue reading

NEW PRODUCT: TROY JENSEN’S BEACH BABE COLLECTION FOR THREE CUSTOM COLOR SPECIALIST

Introducing the new collaboration from celebrity makeup artist Troy Jensen and Three Custom Color Specialist, the Beach Babe Lip Collection! The six-piece collection inspired not only by the beach, with playful shade names such as Beach Babe, Bikini Pink, Skinny Dip, High Tide, Surf’s Up and Sandy Cheeks. But, also by iconic 1970’s beauties such as Farrah Fawcett, Olivia Newton John, Bond Girl Barbara Carrera, Jerry Hall, Diana Ross, Cher and Raquel Welch. “These ladies were vibrant and made looking sexy effortless and uncomplicated, and that’s what I wanted my Beach Babe collection to be” said Jensen.

These lipsticks deliver a sheer wash of color with a subtle shimmer without looking unnatural.You can throw it in your beach bag and it looks gorgeous with nothing else on the face, or with a dramatic smokey eye. Each shade hand blended by Jensen with Three Custom Color Specialists,  “For a makeup artist, custom blending my Beach Babe collection with Three Custom Color Specialists is a dream come true. I had a great time hand blending each shade like some mad scientist. But, I have to say I didn’t go with the the current trend of full coverage matte lip colors. Instead I wanted a lipstick that looked natural and sexy.” — Jensen. Three Custom Color THE custom blending specialists, know for their vast library of discontinued shades for the Lips, Cheeks, Eyes & Face, just send in a sample or create your own custom color from things like a paint swatch, photo and even nail polish. The Beach Babe Lip Collection, $22.50 available now at www.threecustom.com

NEW PRODUCT: MAC PRO BEYOND TWISTED LASH

MAC Cosmetics is flipping the script when it comes to mascara, with it’s new MAC Pro Beyond Twisted Lash.  Going beyond the formulation of mascaras, MAC is now rethinking the way you apply it, with this mascara’s new flexible applicator wand. The never-before-seen wand can bend in all different directions, and is great for combating stick straight lashes, creating the ultimate lash.  Beauty Pros have been bending mascara applicators to coat the hard to reach inner lashes and lower lashes, but now with this flexible wand, it will allow you to move the mascara in various angles for easy application. The Pro Beyond Twisted Mascara, $22 comes only in black and available on April 21. www.maccosmetics.com