BEAUTY BY: ANDREA MAZUERA

Putting the spotlight on the pro makeup artist community has been at the forefront of The Powder Group’s mission since our inception in 2003. Our TPG Pro membership community are a major focus of this attention. With the publication of each print issue of On Makeup Magazine we continue that tradition and focus, providing our TPG Pro members the opportunity to submit a beauty or creative makeup photo story for publication. We are so proud of the work we have been given the opportunity to publish over the years with this program. Now, starting with the Spring 2016 season, we are publishing a selection of the stories submitted on our online resource, onmakeupmagazine.com and we are thrilled to be sharing the work of four artists over the coming weeks as a part of this new program.

For our fouth online exclusive Beauty By feature, and with her modern take on a traditional cultural reference, we introduce Andrea Mazuera www.AndreaMazuera.com

Makeup/Hair/Stylist Andrea Mazuera @Andrea_Mazuera
Photographer Lars Morris @Kommienezuspadt
Models Ami Modi and Stephanie Cardona

INSPIRED: THE INSTAGRAM OF PAT MCGRATH

Dubbed the most influential makeup artist in the business by Vogue, Pat McGrath inspires us on and off the runway, and one glimpse at her Instagram is proof that her range of work envoke inspiration, emotion, and project beauty unlike any other.  The images tell a story, like pieces of art hanging in a museum. With looks ranging from simple glowing beauty seen at the SS17 Givenchy show to more avant-garde, with the handcrafted black-lacquered face masks seen at Alenander McQueen SS15 show. McGrath, whose looks seem to set the tone for each season, has worked with some of the biggest names in fashion from Dior, Prada, to Alexender McQueen and John Galliano, and featured in multiple magazines like Vogue, i-D, Garage and W. Therefore, It was hard to narrow down to just a few from all the stunning looks, but we have put together some of onmakeupmagazine.com favorites from @patmcgrathreal

Photos Courtesy of: @patmcgrathreal
Images displayed in order from @id_magazine Sept, 2004, April. 2002, Vogue Italia March 1997, Gisele Bundchen for @Dolcegabbana Winter, 03.
Vogue Japan Sept. 2001, @id_magazine Sept. 2004  Givinchy PFW Fall 2014.
Alexander McQueen SS15 PFW,  Vogue Italia Nov. 2006, @versace_official FW’98 campaign, Dior Haute Couture, 07.
#Bts Met Gala 2013, @elleuk  Sept. 2009, @jgalliano #margielaSS16 PFW, #Bts Looks Givenchy NYFW.
Galactic Gothic Splendor John Galliano, John Galliano Jan 2016, Givenchy SS14

BEAUTY BY: MARLU SORIA

Putting the spotlight on the pro makeup artist community has been at the forefront of The Powder Group’s mission since our inception in 2003. Our TPG Pro membership community are a major focus of this attention. With the publication of each print issue of On Makeup Magazine we continue that tradition and focus, providing our TPG Pro members the opportunity to submit a beauty or creative makeup photo story for publication. We are so proud of the work we have been given the opportunity to publish over the years with this program. Now, starting with the Spring 2016 season, we are publishing a selection of the stories submitted on our online resource, onmakeupmagazine.com and we are thrilled to be sharing the work of four artists over the coming weeks as a part of this new program.

For our third online exclusive Beauty By feature we introduce Marlu Soria www.marluasoria.com

Makeup  & Hair Marlu Soria @marlusoria
Photographer Michael Dirlam @michaelgdirlam
Styling Kate McKay, k8mckay.com, @kateroxmckay
Model Savannah Williams with Next Models, @savannah_williams19

BEAUTY BY: MARIA PALERMO

Putting the spotlight on the pro makeup artist community has been at the forefront of The Powder Group’s mission since our inception in 2003. Our TPG Pro membership community are a major focus of this attention. With the publication of each print issue of On Makeup Magazine we continue that tradition and focus, providing our TPG Pro members the opportunity to submit a beauty or creative makeup photo story for publication. We are so proud of the work we have been given the opportunity to publish over the years with this program. Now, starting with the Spring 2016 season, we are publishing a selection of the stories submitted on our online resource, onmakeupmagazine.com and we are thrilled to be sharing the work of four artists over the coming weeks as a part of this new program.

For our second online exclusive Beauty By feature we introduce Maria Palermo www.mariapalermo.com.  I was completely impressed with the approach to these images. Maria and Reynoir have created a unique study of how color and black and white play against each other, along with the use of dayglow product to create a fantastic sense of space, color, texture and light” —Michael DeVellis, Editor, On Makeup Magazine.

Makeup Maria Palermo @mariacp1991
Photographer Reynoir Lewis @thecollectivev
Model Karrissa Love @honeeeeeydip_
For Maria Palermo’s Full Beauty Story, Click Here.

Continue reading

INDUSTRY NEWS: CEW BEAUTY INSIDER AWARD BEST OF BEAUTY!

cew-logoEach year the Cosmetic Executive Women (CEW) Board of Governors, along with a select group of beauty industry members recognizes the most innovative products of the year at the Beauty Insider Awards.  This coveted award is voted on by the industry leaders who know beauty best. CEW’s 6,000+ members narrowed down more than 800 products and found 43 award winners across 37 categories. Winners were revealed at the annual Luncheon in NYC. Complete list of winners below.

This year’s entries were up 11 percent from last year, and the number of indie brand entries increased between 30-35 percent. Additionally, there were two new award categories added, the Best Beauty App Award, which went to  L’Oréal Paris for its Makeup Genius App. And the Iconic Beauty Award, a consumer choice award for mass and prestige, which went Neutrogena Makeup Removing Cleansing Towelettes and  Clinique Moisture Surge Extended Thirst Relief respectively.

Winners this year included Continue reading

NEW PRODUCT: BENEFIT COSMETICS NEW BROW COLLECTION

Benefit_Cosmetics_Brow_collection

Benefit Cosmetics solving one brow dilemma at a time with it’s new 9-piece Brow Collection. The high-performing formulas, custom-designed applicators, and mistake-proof shades took a team of dedicated industry experts 3 years, pushing the innovation factor while developing this collection. “In true Benefit fashion, we developed these products to provide easy, instant solutions to customers’ brow dilemmas. Just like our mascaras & liners have the most insane high-performing formulas & brushes, we pushed the innovation factor even further for our brow products” said Julie Bell, EVP of Global Marketing on the new collection. This collection contain a vast array of products, gels, pencils hightlighters, and primers, everything a Pro needs to help clients transform their brows from skimpy, patchy, barely there brows to fuller, thicker, more shapely brows.  Products in the collection include ka-BROW! a cream-gel brow color, Ready, Set, BROW!, a 24-hour invisible shaping & setting gel, BROWVO! conditioning primer, Brow Zings a taming & shaping kit, Goof Proof Brow Pencil, 3D BROWtones, a brow enhancing highlights, Precisely, My Brow Pencil, an ultra fine defining pencil, High Brow & High Brow Glow highlighting pencils and lastly Gimme Brow volumizing fiber gel. The entire Brow Collection launches in July and prices ranges from $22-$32 at www.benefitcosmetics.com

BEAUTY BY: KAROLINE KARAKEOSIAN

Putting the spotlight on the pro makeup artist community has been at the forefront of The Powder Group’s mission since our inception in 2003. Our TPG Pro membership community are a major focus of this attention. With the publication of each print issue of On Makeup Magazine we continue that tradition and focus, providing our TPG Pro members the opportunity to submit a beauty or creative makeup photo story for publication. We are so proud of the work we have been given the opportunity to publish over the years with this program. Now, starting with the Spring 2016 season, we are publishing a selection of the stories submitted on our online resource, onmakeupmagazine.com and we are thrilled to be sharing the work of four artists over the coming weeks as a part of this new program. For our first online exclusive Beauty By feature we introduce Karoline Karakeosianwww.karolinekarakeosian.com

Online Exclusive: Spring 2016
Makeup and Styling: Karoline Karakeosian @karo_lineee
Model: Meghan Takahashi @megstakahashi
Photographer: Samantha Nandez @snandez
Hair stylist: Valentina Maggia @vmaggia

NEW PRODUCT: NARS INTRODUCES TWO NEW LIMITED EDITION SUMMER COLLECTIONS

NARS Long Hot Summer Collection

NARS Cosmetics has been busy working on two new limited edition collections just in time to upgrade your client’s Summer beauty routine. First up is the Long Hot Summer Collection, created exclusively for NARS boutiques. This collection features two limited edition palettes, three lip glosses and two blushes to give you a perfectly bronzed look this summer.  Complete your look with the satin black Audacious Mascara and Minorque Kohliner. Prices of this collection range from $25 – $65.

NARS 413 BLKR Cheek & Lip Palette

The next all new limited addition Summer collection is the 413 BLKR Cheek & Lip Palette. This palette features 3 limited edition blushes, Laguna Bronzing Powder and 413 BLKR Velvet Matte Lip Pencil. Paint the town pink with the glowing, blendable blushes and Laguna Bronzer. Named for the brand’s first flagship address in New York City’s West Village neighborhood, Founder and Creative Director François Nars draws inspiration from the fast-paced city when creating the 413 BLKR Collection.  413 BLKR Cheek & Lip Palette will retail for $59. Both collections will be available June 1,  exclusively at NARS boutiques and narscosmetics.com

NEW PRODUCT: YSL BEAUTY MASCARA VINYL COUTURE

New from Yves Saint Laurent Beauté comes Mascara Vinyl Couture! This vinyl textured, highly concentrated lacquer liquid mascara pigments took four years to develop, resulting in revolutionary, intense, super shiny color for lashes. These high-sheen vinyls were formulated to lengthen, voluminize, and curl with saturated color. The formulation also contains four different biomimetic oils, including argan oil, carthame oil, sweet almond oil and castor oil, for lash care.  It comes in nine shades, Aubergine, Blue, Green, Hazel, Pink, Black and Purple, and two sparkling topcoats Gold and Dark. They can be worn alone or mixed and matched to make eyes pop.  There are also corresponding eyeliners which pairs perfectly for a gorgeous look. YSL Mascara Vinyl Couture, $29 available now at www.yslbeautyus.com