A FEW QUESTIONS WITH: VIKTORIJA BOWERS


We were excited to catch-up with Viktorija Bowers for our next A Few Questions With feature. Makeup artist and painter, Viktorija’s work is an exquisite blend of talent that crosses the boundaries into each artistic realm. Check out how she got her start in the industry below, as well as her advice for up and coming artists in the industry today.

Viktorija will be up next presenting at The Powder Group’s new not to be missed The Artistry Series on June 23rd, 2018 in New York City. Register and get more details at www.theartistryseries.com


What inspires you right now? (and Why?)
I get my inspiration a lot from my family. I am lucky to be a part of an all creative force, with my husband who is an artist and photographer, my mom a hairstylist and my ever growing imaginative firecracker 3 year old daughter. They inspire me to create, to strive to be better, and to both provide for them and create with them.

Who are three of the biggest influences in your career? (and how have they effected your career)
It all started with Kevyn Aucoin’s book and which took a life of its own. That is probably the first time I saw how powerful makeup was and how you can transform people with a few brush strokes. Later I discovered Topolino, who has been a big influence on me in the ways he approaches makeup, from a quirky unconventional way. Also Alex Box comes to mind, for her powerful creativity, and Matin Maulawizada, for his clean Continue reading

ON SET: GODLESS + TARRA DAY

We caught up with Emmy-nominated makeup artist Tarra Day (Breaking Bad, Temple Grandin, Into the West) to talk about her work on the Netflix series Godless created by Scott Frank and starring Jeff Daniels. Tarra dishes on the Wild West, the “no makeup” look and the famed LA makeup store where she got her start.

How did you come to work on Godless?
I had a couple offers at the time when I got a call from the line producer Mike Malone.  Geordie Sheffer (Godless department head hairdresser) and I were working together and he asked if we could meet. We were working all night with no sleep and we went to meet him the next day. I said to Geordie, “If he orders a beer, we’re doing the show.” And he ordered a beer! He talked to us about the series, and the minute I hear Western, I’m in! To our delight, it was an incredible Western and incredible script. This was a must-do. So we gave up everything else and said, “This is what we’re doing.”

How did you approach the no makeup design for this series set in 1880?
With Westerns, it’s about attention to detail…things you might not notice as far as makeup goes. I’ve been fortunate to have done quite a few Westerns. It’s a genre I’ve really immersed myself in and love doing, so I’ve had a lot of history with it. Our goal is to keep the audience Continue reading

ARCHIVE: BEAUTY BY VIKTORIJA BOWERS

From our Spring 2017 issue Beauty by Viktorija Bowers. Both a makeup artist and painter, Viktorija’s work showcases a blend of both her talents. Her paintings exude an ethereal feeling that translates beautifully into her makeup.

Viktorija is the second presenter of three for The Powder Group’s new, not to be missed The Artistry Series on July 23, 2018 in New York City. We are looking forward to Viktorija’s seminar and full-day workshop. Register and get more details at www.theartistryseries.com

Spring 2017
Makeup Viktorija Bowers @viktorijabowers
Photo Michael David Adams @michael.david.adams
Model Lauren Graves

EDUCATION: TPG PRESENTS BEAUTY FOR PHOTOGRAPHY WITH JORDAN LIBERTY

On June 18, beauty professionals from around the world had the opportunity to learn from one of the masters in our craft during The Powder Group’s Beauty for Photography program with Jordan Liberty. In this hand-on program, pros of all levels in their career sought the guidance and artistic generosity of Jordan’s expertise in this field. Jordan took attendees through the process of designing, executing and photographing beauty makeup as well as learning about makeup design and application, taking into consideration texture choices, lighting effects and background choices when creating beautiful makeup for photography.

During the full-day workshop hosted at Nigel Beauty Emporium in LA, participants had the opportunity to create their own beauty looks under the close guidance of Jordan himself, and then have their work shot by him as well. The results were outstanding across the board with a strong, diverse and unique approach to each of the makeups and for each of the models.

This program gave our The Powder Group TPG Pro community the opportunity to work with one of the most well respected makeup artists and photographers in our industry,” said Michael DeVellis, Founder of The Powder Group. Continue reading

A FEW QUESTIONS WITH MOISES RAMIREZ


Moises Ramirez’s vast array of work speaks for itself from his one-of-a-kind art to his makeup masterpieces. Check out our A Few Question with Moises below to get an insight on where he grasps his inspiration from to who has been the biggest influences in his life. Also you don’t want to miss his insight, if you’re just starting out in the beauty industry.

Moises will be among the presenters at The Powder Group’s new not to be missed Artistry Series kicking off on June 25th, 2018 in New York City. We are looking forward to Moises seminar and full-day workshop. Register and get more details at www.theartistryseries.com

What inspires you right now? (and Why?)
It’s always hard to answer this question. As an artist I see inspiration all over but I guess my garden is inspiring me right now. My hands in the soil, seeing something transform from a seed to a plant to food. All the colors blooming, learning to balance the placements of all these different plants is inspiring.

Who are three of the biggest influences in your career? (and how have they effected your career)
All the artists that have been nice enough to share their knowledge, experiences, their tips and tricks especially when I started and didn’t know much about the beauty industry.

My Parents for teaching me to be respectful, kind and have a strong work ethic no matter the job.

My Partner for always supporting, listening to all the good and bad that comes with this career and his honest feed back.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life.
The first time I had a solo art show and sold a few paintings, I realized I could make a living from doing what I love to do.

What advice would you give to a makeup artist or hair stylist starting out in the industry?
Be a sponge and absorb as much information as possible from other artist (not just makeup artist). Look at photography, performers arts, go to museums, learn about art new and old. Be award of what inspires you. Start to understand the difference between inspiration and imitation. Work hard, be nice, be honest and always be open to learn from artist that inspire you and those who are inspired by you.

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves – personality, professionalism)
It’s hard for me to separate the work from the artist. But if I had to pick one or the other within the beauty industry I would have to say the artist is more important. Hard work, professionalism, kindness and connecting with people will get you further.

ARCHIVE: ARTISTRY BY MOISES RAMIREZ

From our Spring 2017 issue, Artistry by Moises Ramirez. His works is instantly recognizable and unforgettable, from his one-of-a-kind art to his gorgeous, artful makeup masterpieces.

Moises will be among the presenters at The Powder Group’s new not to be missed Artistry Series kicking off on June 25th, 2018 in New York City. We are looking forward to Moises seminar and full-day workshop. Register and get more details at www.theartistryseries.com

Painting Moises Ramirez @moisesartnyc
Collage Moises Ramirez
Digital Moises Ramirez
Photo Elements William Lords

NEW PRODUCT: MAC X AALIYAH COLLECTION

MAC Cosmetics latest collaboration honors R&B singer Aaliyah, with a collection that’s true to the late singer. With the help of Aaliyah brother Rashad Haughton, MAC was able to create a collection featuring hues of color that were inspired by Aaliyah’s very own makeup and beauty looks. The eyshadow palette for example is inspired by the color theme she wore in the video for her hit song “Age Ain’t Nothing.” Haughton wanted to make sure that every aspect of the collection, and every color was something Aaliyah’s fans would appreciate.

The highly anticipate 12-piece collection, a tribute to the R&B Star, includes an array of products such as lipsticks, lip pencils, lip glosses an eyeshadow palette and a bronzer. All the shades and names are inspired by Aaliyah’s beauty looks and song names or titles like “Try Again,” “Baby Girl,” and “1 in a Million.”  This collection lets fans celebrate their devotion to the music and style trailblazer that is Aaliyah!

The MAC x Aaliyah Collection will be available online on June 20 and select stores June 21, 2018. www.maccosmetics.com #AALIYAHFORMAC @aaliyah_haughton_official

ON SET: JOANNA MCCARTHY + LOUISE MCCARTHY + OCEAN’S 8

What led you both to a career in makeup?
Louise McCarthy: Growing up, our Mum’s love of the classic movies we watched together was contagious. I remember Alfred Hitchcock’s Dial M for Murder and To Catch a Thief. I would be mesmerized by the glamour and suspense of it all! I was truly inspired by the design process of film making — the wardrobe, hair and especially makeup.

Joanna McCarthy: I channeled that same inspiration by earning a degree in fashion at Fashion Institute of Technology in NYC. After graduation, I worked in the fashion
industry and lived in London. Louise was working as a makeup artist in the film and television industry and loving it! After much soul-searching and many discussions with Louise about her career, I decided to go to makeup school — Delamar Academy in London — where Louise trained. I learned from the best in the industry and never looked back.

What brought you to the US?
Joanna: Our father is American and when he was in the Air Force he met my Mum’s brother who introduced them — they will celebrate their 50th Anniversary this October. They lived in Brooklyn for the first two years of marriage before they moved to Dublin where Louise and I grew up.

Louise: I finished high school and Continue reading

INDUSTRY NEWS: CRYSTAL HEARTS COSMETICS WITH A CAUSE

Crystal Hearts Cosmetics a cruelty-free brand founded in the USA, with love and giving at their core. Headed by a team with over 30 years of experience in the beauty industry, they believe in giving back to the community and partner with various non-profit organizations throughout the greater Los Angeles area where they are based. The pigment rich brand offers up a variety of products, among them, an array of Liquid Matte Lipsticks, the Déjà Vu Eye and Cheek Palette, and the Glacial Water Cleansing Sherbet, also available in deluxe.

The Liquid Matte Lipsticks are available in 16 shades, five of which are launching soon, and all portray female names like Dahlia, a classic bright red, or Chloe, a gorgeous berry or Elizabeth, a nude pink. These super saturated liquid lipsticks glides on smoothly and dries to a matte finish, while offering up the same consistency as a traditional lipstick. We had a chance to try out some of the new colors like Chrissa, a bright lovely pink and as promised it offered up a rich color payoff that stayed put and lasted, without having to reapply.  You are sure to find one of these colors to meet your clients needs.

We also had a chance to try out the Glacial Water Cleansing Sherbet, and loved its jelly, balm-like consistency. It cleanses ever so gently, but is fantastic at breaking down makeup like the budge-proof liquid lipstick. Lastly the Eye and Cheek Palette, contains everything you need to create your client’s complete look. The palette contains ten eyeshadows, 5 matte and 5 shimmer, along with three shades that can be use for contour/highlight and one blush, all housed in a light weight mirrored palette.

Crystal Hearts also offer an affiliate program, where affiliates receive a 20% percent discount off the retail price when making a purchase on their site. Crystal Hearts Cosmetics, $14.00 – $28.00 are available online at www.crystalheartscosmetics.com

INDUSTRY NEWS: SEED PHYTONUTRIENTS LAUNCHES

The beauty industry took an innovative step forward within the natural beauty space this past Earth Day with the launch of Seed Phytonutrients. The new natural, skin, hair and body care company is based in Doylestown, PA and is committed to much more than selling great products – they are starting a movement.

Founded by Shane Wolf, a beauty industry veteran with deep roots in farming, and supported by L’Oreal, the brand is setting out to change the perspective of the beauty industry to one where a company looks at taking care of our bodies, our planet and each other is as important as the products themselves.

The launch collection consists of 16 products across three categories — Hair, Face and Body. This initial product selection is considered the brand’s essentials collection and covers all skin and hair types, has a unisex appeal and has been designed to make your daily skin and hair care routine simple and highly effective. All of the products are paraben, sulfate and gluten free, use only natural aromas, and all but two products are Continue reading