Where were you born?
St. Petersburg, FL

Where do you live now?
Los Angeles

What’s your sign?

What did you want to be when you grew up?
Rich! I never again wanted to feel the shame I felt growing up poor. Fortunately I found out early on I was really good at something I truly loved and was able to make a decent living at.

How did that transpose into a career in makeup?
I started out as a hairdresser. I grew up working in Continue reading


On Makeup Magazine had the pleasure of sitting down with Vlada Haggerty, a Los Angeles based makeup artist and beauty innovator. Vlada has made her mark in the beauty world with her exquisite and instantly recognizable lip-art (as seen and hugely popular on Instagram @vladamua). Newly appointed as the Lip Editor-in-Chief with Smashbox Cosmetics, Vlada had the opportunity to collaborate on the two new liquid lip collections, Be Legendary Liquid Metals and Be Legendary Liquid Pigments. Using the new collections, she worked with Smashbox to create beautifully intricate lip-art to promote the new collections, with looks that include her signature glossy lip drips. So what exactly does the role of Lip Editor-in-Chief entail? Check out our interview with Vlada below for details on her role and the upcoming Lip Art World Tour. Continue reading


Where were you born?
Cape Town South Africa

Where do you live now?
Sydney, Australia

What’s your sign?

What did you want to be when you grew up?
Something creative. I was always busy painting and making things, not much of an academic. I wanted be a fashion designer, as I loved color, texture and shapes. There weren’t many choices in New Zealand in the ‘60s. Most women became secretaries, nurses, teachers or hairdressers, or went to university.

How did that transpose into a career in makeup?
I started a hairdressing apprenticeship, as I left school early with no qualifications and Continue reading


kevynaucoin_shimmershadowJust in the time for the upcoming Holiday 2016 season Kevyn Aucoin introduces a limited edition Loose Shimmer Shadow Kit.  These Vitamin E enriched multidimensional shadows are perfecting for creating a sparkly eye for your client’s party look.  The unique roller ball applicator glides on lids with ease, while the ultra light weight formula blends easily. Shades include Rose Quartz, Topaz, and Candlelight and can either be worn alone on lids or mix with the Celesital Liquid Lighting for an amplified look. The Loose Shimmer Shadow Kit, $65 now available


SENNA_DivineShineNew from SENNA Cosmetics comes DIVINE SHINE, a brilliant addition to the Brilliant Collection. Divine Shine, a baked glossy highlighter delivers a high impact gloss that will have your clients begging for more. The extra-refined baked powder consists of natural mineral pigments, that are oils, talc, fragrance and parabens free, so it glides onto the skin flawlessly enhancing features.

This duo hued highlighter is great for enhancing different high points of the face or mixed together for an all over body shimmer. The white gold side is great for enhancing the cheekbones, brow arch and cupid’s bow, while the rose gold is adds extra definition over your bronzer.  SENNA DIVINE SHINE. $48 available at SENNA Makeup & Brow Studios, select Rite-Aid stores, boutique beauty retailers nationwide and online



Transform you lashes with just one coat of Superhero™ Elastic Stretch Volumizing Mascara, new from IT CosmeticsThe Elastic Stretch technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color. Your lashes will appear stronger, longer, thicker and defined. Your lashes are wrapped from base to tips with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, taking your lashes to new heights!  For more dramatic results, apply additional coats to volumize and lengthen.  Superhero™ Elastic Stretch Volumizing Mascara, $24 is now available at, Ulta Beauty and


SPACE NK and NARS have teamed up to bring beauty enthusiasts a new limited edition Modern Minimalist Beauty Box.  Launching today February 2nd, this box of beauty created by NARS Make-up Ambassador Andrew Gallimore. This look in a box, contains all the essentials to create the perfect, minimalist SS16 make-up look.

“It is all about subtle enhancement and definition. It’s about making you look like the A+ version of yourself. It is a look that is very relevant to SS16 trends – there was a lot of hyper-real, healthy skin. YOU look amazing rather than your make-up,” said Gallimore.

The beauty box features the new Velvet Matte Skin Tint, which is exclusive to Space NK, and the best part is you can choose your shade before purchasing the box. Additionally  there are five mini products, a mini blush in cult classic Orgasm, a mini Gloss, a Black Eyeliner and a Satin Lip Pencil. The Modern Minimalist Beauty Box will be available on February 2, online and in Space NK Stores.



JakePortrait_300On Friday, October 23, the beauty and entertainment industries lost one of our greats, makeup artist and photographer Jake Bailey. Jake was a huge talent, a friend and a wonderful collaborator, having contributed generously to The Powder Group, On Makeup Magazine and The Makeup Show over the years since we made our first acquaintance. Over the days since his passing, our entire industry, along with his clients including Katy Perry, Selena Gomez and Emmy Rossum have expressed their heartbreak and shock over the terrible loss of such a great man. Jake was a kind, generous, and humble part of our community and we wish his family and friends our deepest condolences. Jake was not one to jump into the spotlight and seldom took center stage, but in the Fall 2013 issue of On Makeup Magazine, Jake agreed to give us a look into his start as a makeup artist, his thoughts on our industry and his own career, why he loved his transition into photography, and so much more. We hope that this look back on his Profile will give each of us some insight on the man and the artist that was, the incredible, Jake Bailey.
Michael DeVellis, Editor, On Makeup Magazine

Continue reading


Where were you born?
Middlesbrough, North Yorkshire in England

Where do you live now?
Phoenix, Arizona — cowboy country! But I spend a lot of time
on planes bouncing to LA and New York.

What is your sign?

What did you want to be when you grew up?
I loved color and was always painting as a kid, but I had a very strict education so having a career as an artist was totally discouraged. I wanted to be an architect when I was at school.  I grew up in England and was fascinated by the shapes of buildings; from Medieval dwellings to modern city towers. I spent school holidays in France and Italy and again got drawn into the variety of other European shapes and structures that existed as homes, retail environments. I wasn’t good enough at math to follow that architecture career. Continue reading