2020 was a year like no other in so many ways. We learned as an industry – and society – that we can be made to be vulnerable beyond our control. We learned that we need to be more open and inclusive and listen to the needs of our brothers and sisters in artistry. We realized that even in the most adverse circumstances we have the ability to pivot and evolve to keep moving forward. And, maybe most importantly, we discovered that when we come together as a community to support each other, we get through anything – no matter how daunting

This year saw many business come to the forefront of important conversations and take action to make changes within their own business and help others change as well. And while there are many who worked hard at supporting others – a few stood out as exceptional in their unwavering commitment to supporting important causes and helping us move forward as a community. ANISA Beauty is one of those companies and their $50,000 Pledge is a blueprint for how to show your support in a meaningful way. Our own Michael DeVellis sat down – virtually of course – with ANISA Beauty founder, Anisa Telwar Kaicker to learn more about the program and Anisa’s personal and corporate commitment to supporting important causes.

Michael DeVellis: What is the ANISA Beauty $50,000 Pledge?
Anisa Telwar Kaicker: In June of 2020, as we found ourself amidst so much social unrest, we made a financial commitment to support organizations we believe are making a difference in the pursuit of social justice.

MD: How did you come up with the idea?
ATK: I was intentionally looking for all the different way I could get Continue reading


January 11-13, 2021 marks the premier of The Pro Safety Beauty Summit, a first-of-its-kind international online trade conference delivering in-depth seminars covering the future of the beauty industry. A panel of globally respected beauty industry leaders, led by industry veterans Madeline Leonard, Karen Reddy-Medeiros and Sumita Batra, provide attending beauty professionals in diverse fields a comprehensive roadmap to groundbreaking safety products, health protocols and best business practices required to go the distance in a post COVID-19 world. The Pro Safety Group has been nominated under the category of social responsibility by the Los Angeles Business Journal for a 2020 Beauty Award.

Access to the virtual conference is complimentary and is broken down into three highly focused, information-packed days that concentrate on the following: The Protocols -essential health and Continue reading

Welcome 2021

I was going to write a new post saying goodbye to 2020 and welcoming in 2021 with open arms – then was rereading my Welcome letter for The 2020 Issue of On Makeup Magazine and thought it summed my headspace right now up pretty well already. So here is a look back at that letter – and forward with hope that we can take some gratitude from the lessons we learned along the way this year and use them for our more powerful and connected tomorrow. Here’s to 2021!
Well, this has certainly been one a hell of a year.
And while that statement might initially be taken in a negative way, its intention here is one of hopeful positivity.
This has been a year of shifting focus, adjusting our expectations and moving forward -most often toward uncertainty – but forward nonetheless.
It has been a year of coming together, on so many levels as a society and an industry. It has been a year of supporting one another on a level that few thought could exist. It has also been a year where we have been forced to rethink, rework and renew so many pieces of our lives and careers. As an industry, we have been forced to look at who we are, what is important to us and how we grow in a positive direction. As a community we are seeing, listening and supporting. We are learning, engaging and making room for new ways of thinking about beauty and business and our brothers and sisters in artistry.
There is no doubt that this is hard and that the path forward will continue to be a challenge. It is also clear that when the dust settles, we will find ourselves left with a more thoughtful, more connected and more powerful future.
I am personally going to take much more from this year than the challenges and the hardship it has brought with it. I will remember that we didn’t miss so much of what we thought we would miss, and that we discovered so much more than we expected – about ourselves and about each other – along the way.
I will move forward with the hope that we never go back to what we once saw as normal, or acceptable. This time and place has done so much to help us see clearly and has allowed us to begin making important changes. Now it’s our job to keep that momentum going.
A time of evolution has begun. Looking to the past should give us lessons, but not a design for our future. Hindsight, you see, is indeed 2020, and if we take the lessons of this year and use them to see our future more clearly we will have made our most difficult year also our most important one.
Michael DeVellis
Editor, On Makeup Magazine

100 Debts of Gratitude: Thank You To Our 2020 Presenters and Sponsors

Greetings and Happy New Year pros and industry friends!
First and most importantly I hope this message finds you safe and well as we head into 2021.

This was certainly quite a year for the professional makeup and beauty industries – and the world at large. We watched as a pandemic, important social justice issues, natural disasters and a political climate like no other – along with the stress and uncertainty that came with it all – changed who we are and how we behave forever.

We sat in a great pause – one that we are still in – that overtook our ability to Continue reading


What does a pair of creative, driven and passionate New Yorkers do during a pandemic? Move to Music City and open a new brick-and-mortar beauty retail space. We caught up with partners Bennett Jason and Martin Casanova to learn more about this style-focused destination and what’s next for their brand Revelhaus.

What made you decide to open Revelhaus?
Revelhaus is a culmination of needs and wants. Coming to Nashville from NYC, a primary intention was to own our own business, embracing curation to bring brands not easily found in the Nashville area. Pairing that with Nashville’s only  “theater and performance” store recently closing, we noticed a big entertainment market getting left stranded with nowhere to replenish. We wanted to change that, while introducing today’s most inspired makeup brands in a tangible way.

What is the concept of the store?
Reestablishing destination boutiques with pro education and regionally hard to find brands. Our brands cater to the convenience girl with a 5 minute beauty ritual, lots of multiple products, lots of time management tips and tricks. We also are the destination for Continue reading


The MAC Cosmetics, MAC AIDS Fund is ground breaking in every way, it has raised more than $500,000,000.00, that’s half a billion dollars to support those living with HIV/AIDS around the World! Thank you MAC Cosmetics for your commitment to such an important cause. On tis World AIDS Day, we want to take a look back at our 25 years of VIVA Glam Milestone piece below, from our Fall 2019 issue.

It was the early ‘90s and I was working for MAC, first as a retail manager in Connecticut and then in New York City where I became operations manager for the city. It was an amazing time for MAC. The company was the most talked about brand in beauty. Everyone wanted a Continue reading


Metallic Nights
Makeupilde Goncalves @ildegoncalves & Álex Cruz @alexcruzmkup
Makeup Assistant:  Victoria Salas
Photography, casting and production:  Alfonso Zapata @AlfonsoZapata
Hairilde Goncalves Represented by Artist Management
Fashion Stylist: Ifigenia Martinez @ifitthestylist
Models: Andrea Farias @andreaisf  +  Victoria Lima @victoria.limm
Model Agency@Baxtmodels



What did you know about Mulan going in?
I missed the generation of the whole Disney princess film, but of course I knew about it because it was the only Chinese princess in the genre. Because my ancestry is Chinese, I knew more about the story of Mulan that had been handed down through fables, so I was aware of the story. 

This marks your sixth collaboration with director Niki Caro. How did you get chosen for this film?
Niki and I are old friends and long-time collaborators. When it got announced she was doing it, she asked me to do it, and we’ve been talking about this for several years. Of course, I had to get approved by Disney, but they must have liked what we did together in the past because here I am.

Disney has had a great success rate with transforming its animated classics into live-action films. Were their certain looks from that movie that needed to be replicated?
They were never descriptive in that way. Our film is rooted more on the fable than the other Disney princess fairytales. Of course, we were very aware of the Continue reading


Makeup: Satya Linak @satya_linak
Photography: Julia SH @juliashoots
Model: Joanna Benecke @joanna_jem
Fashion Illustrator: Glenn Sandoval @glnsndvl

How did this concept come about?
Being on lockdown during these crazy times makes it even more important to express ourselves creatively. It is therapy amidst the chaos. I thought, how could I paint a face without actually painting a face? So, my brilliant creative partner, Julia SH, and I dreamed up a project during quarantine along with a way to execute it safely.

Were there any challenges you faced during the creation of these images?
There were 4 of us involved, so getting everyone on the same page took good communication. The process was slowed down by the logistics of moving the Styrofoam mannequin heads to different locations during the Covid-19 lockdown. The heads had to be shipped to me to be painted, then carefully delivered to Julia to photograph. Then the shoot itself with our model, had to be done safely with social distancing. We also had to map out Continue reading


Iconic beauty brand Beekman 1802 has launched a brand new skin care range to delight of beauty lovers and pros nationwide. The brand has partnered exclusively with makeup artist favorite, Ulta Beauty, on the launch, making the new, 17-piece collection available in 400 Ulta Beauty stores nationwide and at The Ulta Beauty launch represents the first national retail partnership for Beekman 1802, who until now has only been available at the brand’s own Mercanantile, and other local retailers nationwide, on QVC and online at

Beekman 1802 was founded by Brent Ridge and Josh Kilmer-Purcell. The New York City couple famously left the city, buying a 19th-century home and farm in Sharon Springs, NY about 50 miles west of Albany, where, Continue reading