Industry pros gathered on May 11, 2017, at MAC Pro in New York City, to celebrate the launch of the debut book, Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, by The Powder Group, The Makeup Show and On Makeup Magazine founder, Michael DeVellis. The long-awaited book based on The Powder Group’s popular program Ten Words for a Stronger Career, was published to coincide with the 10th anniversary of the Ten Words seminar and workshop program. The book, an easy to digest, quick and entertaining read, acts as an inspirational guide to action and progress in both ones career, and life overall.

“What an honor it was to have our NYC launch event for Ten Words hosted by the company that started my journey into the professional makeup artist arena.” said DeVellis “If it weren’t for my time at MAC and working on the development of MAC Pro, my path would have taken a very different direction and there would be no Ten Words book or so many other pro-focused programs in our industry. I’m so honored and grateful to MAC Pro for hosting me for the NYC launch and that so many of our wonderful friends in the industry came out to celebrate the night with us.”

The event brought together industry pros including Angelina Avallone, Linda Mason, Dani Fonseca, Roque Cozzette, DeShawn Hatcher, Matin Maulawizada, Merrell Hollis, Joe Simon, Bethany Townes, Sheila McKenna, Ruth Roche, Moises Ramirez to celebrate the launch. DeVellis did two short readings from the book, focused on why he wrote Ten Words as well as his personal and professional focus on community – which is, of course, one of the ten words the book is focused around.

Ten Words will be followed by a program tour of DeVellis’ Ten Words for a Stronger Career program in NYC, LA and Chicago this June and is the first in a series of three inspirational guides by Michael DeVellis.

Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, $10-$12 now available on Amazon and #tenwordsbook

Photos: Erik Walter


MAC Cosmetics
is teaming up with Korean fashion duo Steve J. and Yoni P. to introduce a unique K-pop inspired collection.  MAC has been a longtime sponsor of  the makeup for Steve J and Yoni P’s shows during Seoul Fashion week, so it was only natural they would be next in line for a collaboration. The husband-and-wife team known for their edgy style, brings their cheeky and progressive fashion vibe to the world of makeup.

Although the full product preview hasn’t been released yet, the collection features bright wearable colors, neon pinks, orange-reds, smoky warm neutrals and all comes in playful graphic packaging representing the heart and soul of Seoul street style and Yoni’s signature black eyeliner and blond hair.  There collection features a wider range of products from lipsticks including Spotlight Me (a light peachy nude), Yoni Crush (a  red-orange), a pearl varnish eye glosses, 2 eye shadow palettes, a lip and cheek palette, blushes, brushes and a makeup bag. The full MAC x Steve J. & Yoni P. collection will be available in store and online from June 1 – July 13th. #MACSJYP


Where were you born?
St. Petersburg, FL

Where do you live now?
Los Angeles

What’s your sign?

What did you want to be when you grew up?
Rich! I never again wanted to feel the shame I felt growing up poor. Fortunately I found out early on I was really good at something I truly loved and was able to make a decent living at.

How did that transpose into a career in makeup?
I started out as a hairdresser. I grew up working in Continue reading


How did you become involved with War Paint?
In the Spring of 2016, I was asked by the producers of War Paint if I would be interested to design a new musical starring the iconic Tony Award winning Broadway actors, Patti LuPone and Christine Ebersole. The Tony Award winning creative team was equally impressive and I accepted the invitation. This was the beginning of a very exciting journey.

What is the production about?
War Paint explores the infamous rivalry between two cosmetic titans, Helena Rubinstein and Elizabeth Arden, during the height of their careers in the early and mid 20th century. It is about beauty, makeup, power, ambition, discoveries, innovation and the business of makeup at the beginning of the 20th century through the 1960s.

How did you prepare for this project?
I worked very closely with costume designer Cathy Zuber and wig designer David Brian Brown in creating the looks for the characters in the show. It was particularly challenging to design the Continue reading


Step into Spring and Summer with MAC Cosmetics latest frootilicious collection Fruity Juicy! This tropical color inspired collection features 23 vibrant new products with fruit-inspired packaging. From highly pigmented lipsticks and glosses in Love at First Bite and Shake, Shake, Shake to makeup brushes and eyeshadow palettes in Oh My Banana and Love in the Glades, you are sure to find something to brighten up both your clients and kits this season. The fruity collection even features a coconut scented Prep + Prime, along with a pearlmatte face powder in Oh My Passion! The MAC Fruity Juicy collection ranges from $17 – $42 and will be available online and in-store starting May 18, 2017. #MACFruityJuicy



Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary this year, the festival brings together top bodypainters from 50 nations all competing for the awarded title of World Championship of the best Bodypainters. Brought to you annually by festival founder, Alex Barendregt, this year’s events will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. Among the festivities held during the weekend is an open-air art park –  Bodypaint City, a Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Bodypainters from across a variety of styles of work from around the world will be featured, including Jinny (Canada), Emma Hack (Australia), Alex Hansen (Brazil), Craig Tracy (USA), Einat Dan (Israel), Filipo Ioco (Italy), Karen Yiu (Hong Kong), Yulia Vlasova (Russia) and dozens more over the week-long event.

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. This year, The Powder Group is proud have this prestigious educational program include a very special session by our very own Editor/Creative Director of On Makeup Magazine and TPG founder, Michael DeVellis. His session, Turn Your Passion into Business: Marketing and Branding in Bodypainting, will be held on July 27, from 11am – 5pm and take artists through how to move from art to commerce with their work, making a successful career through strong business development. Michael will also participate on the judging panels for The Purple Brush Make Up Award on Friday 28, and the Make Up Battle on Saturday 29th.

Sponsors for the event include Gold Sponsor Kryolan, Silver Sponsors MAKE UP FOR EVER, MAC Pro and Snazaroo, Bronze Sponsor Diamond FX, Co-Sponsors/Partner NYX Professional Makeup, The Powder Group and On Makeup Magazine. A full list of sponsors can be found on the event website. All program details, travel information and ticket options can be found at


Hourglass Cosmetics newest solution for Summer’s oily skin, the Immaculate Liquid Powder FoundationThe breakthrough non-comedogenic formula absorbs oil, camouflages imperfections, all while delivering a long-lasting matte finish. Available in 6 new shades and 22 total, the airy mousse-like texture, feels weightless on the skin and contains key ingredients like Kaolinite Clay, which has been shown to absorb 75% of its weight in oil while retaining moisture in skin. The new Immaculate Liquid Powder Foundation, $56 is available now at


Some of the amazing beauty stories we have featured over the years by an incredible group of Makeup Artists and Photographers. Archive Beauty By Images above are listed by Makeup Artist name, followed by Photographer name for each row, Top to Bottom. Left to Right. Followed by Issue it was featured in.  To subscribe to On Makeup Magazine print, click here.

Sara Robey by Albert Sanchez Fall 2016
Olia Gebel by Eduard Gebel Spring 2015
Sonia Tabor by Jonathan Sevilla Spring 2016H
eiko Palach by Anja Frers Spring 2012
Kela Wong by Albert Sanchez Fall 2016

Valeria Kole by Sebastian Smith Spring 2015
Gregory Arlt by Albert Sanchez Spring 2015
Kathy Jeung by Albert Sanchez Fall 2012
Sharon Gault by Sean Armenta Spring 2012
Donald Simrock by Albert Sanchez Spring 2014

Rachel Goodwin by Steve Erie Spring 2009
Anthony Gordon by Klara G Fall 2012
David Gilmore by David Gilmore Spring 2011
Gilbert Soliz by Kat Morgan Spring 2014
John Stapleton by Vijat Mohindra Spring 2012

Roshar by Brandon Showers Fall 2011
Miss Fame by Albert Sanchez Fall 2015
Angelique Valez by Will Haddad Fall 2012
Stephen Dimmick by Albert Sanchez Spring 2016
Priya Maharaj by Sebastian Smith Spring 2014

Mathu Andersen by Austin Young Spring 2009
James Vincent by Alexander Thompson Spring 2011
Michelle Webb by Max Barnett Spring 2014
Orlando Santiago by Mark Sacro Fall 2009
Edward Cruz by Marc Richards Spring 2010