When, where and by whom was the company founded?
Alcone was founded in 1952, in New York City, by Alvin and Harriet Cohen, hence the name Alcone. The company is now owned by the Mallardi family who purchased it in 1983.
How many people were involved in the founding?
It was the two of them. They realized there was a market for supplying makeup and necessary tools for showgirls and theatrical performers. Alvin’s parents owned a pharmacy in the same building where Alcone first started. It was probably a motivation for he and his wife to start a company of their own.
What was the first product the company produced?
Initially, it was mainly false eyelashes which were a very hot commodity for showgirls and actresses in New York City. However, as they grew, Continue reading
As a child, I became enchanted with ﬁlm and spent many nights watching old movies and many moments wondering where and how such glamour happened. In my teens my tastes changed and I became more interested in art ﬁlms, discovering directors like David Lynch and his movie Blue Velvet. These ﬁlms intrigued me; the female leads captured my imagination. Isabella Rossellini was by far the most captivating. When I discovered that Isabella was the face of the French beauty brand, Lancome, suddenly Continue reading
Cinema Secrets, the Burbank destination for pros in the know, celebrates an amazing 30 years in business this year. This family run business created my makeup master Maurice Stein and his wife Barbara has been at the center of the makeup community since the day it opened its doors. Full of personality and the combination of an at-home feeling combined with on-set professionalism, Maurice and his team have managed, since day one, to make everyone who enters the world of Cinema Secrets welcome and part of the family.
The first time I met Maurice Stein, and truly began to understand the impact of the culture of Cinema Secrets on our industry, was at The Makeup Show NYC. Continue reading