We thought it was fitting to start the week with this welcome note by our Editor/Creative Director, Michael DeVellis from the Fall 2018 Issue. The theme focusing on change, transition and moving forward, couldn’t come at a better time as we celebrate the launch of not only our Fall 2018 Issue, but also the 15th anniversary of The Powder Group.  Thank you to our readers for your continued support and we look forward to continuing to bring you the best of the Pro Beauty Industry.


I have to tell you, I’m really excited about the future. I am excited because of what I know about it, and also what I don’t. I am excited for what’s next because that means change.

Change is good. Change can also be really, really hard.

Movement forward is a necessary part of life and business. Forward, by definition, tends to mean leaving something behind. That is where the hard part usually comes in.

Whether it’s about personal, professional or psychological change, moving from one stage, or place, to another, can bring about a lot of emotions. Emotions that, quite possibly, can seem contradictory to each other – liberating, nerve-wracking, exciting, terrifying.

Change is always interesting, sometimes difficult, often awesome.

But, at the end of the day, it’s not always for us to decide. Change is inevitable. Don’t fight it. Take a deep breath. Hold someone’s hand. Get ready for whatever is coming.

As we celebrate the milestone of our 15th year at The Powder Group, I can not help but Continue reading


When I started pulling together images for this feature, I honestly became a little bit overwhelmed. Not by the work it took to go through hundreds upon hundreds of images, not by the difficulty in deciding which images to showcase among so many favorites. I was overwhelmed by the sheer mass of what we had done together as a community with this little magazine of ours.

Over the past ten years, we have celebrated artists from every area of the industry and every corner of the globe. We have brought together brands and schools and agencies and production companies that love makeup artistry as much as we do.

We have put makeup artists in the spotlight usually reserved for their clients — forcing them to center stage. I am beyond grateful to have been able to celebrate so many incredible pros and so many inspirational and artistic journeys with you over the years.

We have celebrated our industry like no other, and best of all, we have had a good time as a community doing it. Now, mind you, given the small size of our team and the amount of work that goes into each issue, I’m not sure everyone would always agree on the “good time” part. But each time we crack that first box open and see a peek of the cover coming through — just a sliver of green or yellow, orange or blue — it is all worthwhile.

As they say though, it takes a village — in this case a global one made up of Continue reading