INDUSTRY NEWS: KAT VON D BEAUTY INTRODUCES THE ARTISTRY COLLECTIVE

Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D

The Kat Von D Beauty Artistry Collective will be leveraged across every platform to share their skill set with clients and media alike. Each artist will also work with Kat Von D on press features, product development, photo shoots and editorial, teaching global master and 101 classes, launching new programs for the brand, creating exclusive content on the brand’s social media channels, and more.  Kat Von D Beauty also launched the brand’s first YouTube channel, Kat Von D Beauty YouTube, which will be a key vehicle for the Artistry Collective.  Tune in weekly at noon, starting on Mondays, for an introduction to each artist, personal stories and interviews by Kat, as well as makeup performance pieces. www.katvondbeauty.com

Photo By: Andrew “Stu” Stuart/@ndrewstuart for Kat Von D Beauty

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