INDUSTRY NEWS: KAT VON D BEAUTY LAUNCHES 40 NEW REFORMULATED VEGAN LIPSTICKS

Kat Von D’s iconic Studded Kiss Crème Lipstick just got an upgrade, with 40 new coveted reformulated shades. The new collection features a higher pigment formula that delivers a rich luxurious weightless texture, and color payoff and is 100% vegan. Kat’s goal was to create the perfect lipstick that is romantic yet edgy, and classy yet sexy in unbelievable colors.

The 40 shade range lipsticks comes in three finishes, Stain Matte, Glimmer and Metallic and not only features some timeless resurrected best-sellers, and hues from Kat’s Everlasting Liquid Lipstick Collection, but also the new White Out, an artistry inspired opaque white shade that can be used as a base or mix with other shades to customize lip creations for all your clients needs. Studded Kiss offers a full spectrum from nudes to bright bold pops of color for all skin tones.  “The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there. They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!” said Tara Buenrostro, Kat Von D Beauty Artistry Collective Artist.

Studded Kiss Crème Lipstick, $19 is available now online at Katvondbeauty.com and January 26 at all Sephora stores. #STUDDEDKISS

INDUSTRY NEWS: KAT VON D BEAUTY INTRODUCES THE ARTISTRY COLLECTIVE

Kat Von D has been the main driving force behind her brand for over a decade, Kat Von D Beauty, and is now expanding her beauty family, with the Artistry Collective. The brand’s first official makeup artist team, all hand-picked by Kat, the team includes four top beauty, professional artists and influencers Leah Carmichael, Steffanie Strazzere, Tara Buenrostro, and Kelseyanna Fitzpatrick, who will represent the brand globally.

Each of these artists will not only brings a diverse experience and skill set to Kat Von D Beauty, but also their unique background from makeup education, working with top clients and celebrities and editorial work. The team will represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde.

“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists – Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D Continue reading