INDUSTRY NEWS: TOM FORD BEAUTY OPENS FIRST STANDALONE STORE

Tom Ford Beauty debuts its first standalone store in historic Covent Garden, London this November. This opening, the next pivotal moment for the evolution of the brand will highlight Tom Ford’s makeup collection, skincare and fragrance for women and men. Ford’s touch can be seen and felt throughout the store from the LED screens featuring the brand’s latest campaigns, to the white marble slabs showcasing product designs. Visitors will be fully immerse in a sea of glamour, beauty and technology. The store features enhanced shopping experiences, equipped with various digital technologies, like a Color Room for example, where visitors can discover the latest launches, most wanted colors and augmented reality allowing them to virtually try on shades from eye color to lip color.

The store features 2 levels, with the first floor housing the Color Room, a Makeup Room, an intimate space that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialists, and where customers can record their makeup application for later use at home. Also on the first floor is the Fragrance Room, a personal scent laboratory that features an interactive scenting installation where visitors can digitally explore unconventional scents from the brand’s artisanal Private Blend Collection, along with a dramming bar that offers customized services from the sampling to styling of a scent.

Finally on the lower level of the store it houses a VIP/Event Space, a private Makeup Services Room, or masterclasses and bridal services and a Grooming Room, where consumers can experience Ford’s Men Skincare and grooming collection. Guests can choose from a range of services from an expert barber, express facials or a classic hot towel and close-cut Wet Shave, all services are bookable online. This will surely be the hottest luxury destination just in time for holiday season for all your beauty needs. www.tomford.com

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