INDUSTRY NEWS: ANTONYM COSMETICS LAUNCHES AT SEPHORA

Sephora has been delving into the natural beauty world by including more natural beauty lines among their coveted beauty brands, and among them now is Antonym Cosmetics. Launched this July at  Sephora, Antonym was founded by French makeup artist Valerie Giraud who believes “Your skin deserves clean ingredients, it just shouldn’t be at the expense of the looks you love”, hence why Antonym products are all natural organic, and EcoCert certified.

Antonym packaging and brushes are all made from sustainable materials, while the products are highly pigmented to create gorgeous looks without compromising performance. While being gentle on the skin, environment and cruelty free. Antonym’s line includes 17 makeup products including eyeliner pencil, blushes, highlighter blushes and eye shadows, as well as 20 vegan brushes, ranging from $19 – $42. Antonym is now available in-store and online at www.sephora.com and www.antonymcosmetics.com

 

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