INDUSTRY NEWS: MAC VIVA GLAM TO DONATE $10 MILLION TO SUPPORT COVID-19 RELIEF

In an effort to help those affected around the world by the current COVID-19 pandemic, MAC VIVA GLAM fund is donating $10 million (USD), to over 250 local organizations around the world to help support vulnerable communities affected by this virus. Miley Cyrus, a past VIVA GLAM spokesperson will be announcing MAC’s COVID-19 relief efforts.  Kicking off the 2020 VIVA GLAM Campaign on her Bright Minded series that she created to connect people in isolation during the virus outbreak.
The additional support provided by MAC current partners will help provide services such as food delivery, medication support, testing and treating diagonised COVID-19 cases in vulnerable communities especially among the immuno-compromised.
MAC VIVA GLAM was created 26 years ago as a hardship fund for people in need and since 1994 the sales of MAC’s VIVA GLAM has been making a huge difference in the lives of those affected by HIV/AIDS. 100 percent of the sales from it’s VIVA GLAM Lipsticks are dedicated to supporting vulnerable communities. “To leverage this 100-percent giving model to help people affected by COVID-19 is a continuation of the principles VIVA GLAM was founded on from its inception,”  John Demsey, chairman of the MAC Viva Glam Fund and executive group president of The Estée Lauder Companies, said in the statement.

To help support the efforts, you can purchase any current shade of Viva Glam Lipstick or post an Instagram message sharing a “virtual kiss of gratitude to those on the front lines” using the hashtag #mackissofgratitude.

INDUSTRY NEWS: MAC X ROSSY DE PALMA

MAC does it again with it’s limited release collection inspired by the stunning artist/Spanish actress Rossy de Palma. de Palma is described by many as a “Picasso painting come to life,” she is an uninhibited, creative soul, the original muse in the Spanish art, fashion and cinema world. This collection captures de Palma’s essence in a 22 piece line, all housed in Cubist inspired packaging featuring the glamour of Rossy’s eyes, lips and nose.

The artsy collection includes both lipstick and gloss options with shades like Frenesi, a red bright fuchsia or Plum Bite, a deep plum. Rounding off the collection are also two eye shadow palettes, cream colour base duos, two blushes, finishing powders and body glitters.  The Picasso-esque collection drops on October 5, 2017 and will be available online and in stores until November 16, 2017. www.maccosmetics.com #MACRossydePalma

INDUSTRY NEWS: MAC + CFDA / Vogue Fashion Fund COLLAB

COLLAGE_LRFINALMAC Cosmetics is proud to partner with the CFDA / Vogue Fashion Fund to offer outstanding womenswear alumni the opportunity to create their own capsule color collection. The five designers— Juan Carlos Obando, Tome, Cushnie Et Ochs, Tanya Taylor and Chromat —will be chosen as they evolve their creative vision from the runway to the world of makeup.  They will develop a proposal for a six-piece makeup collection that captures the essence of their vision. Early next year, the winning concept will go into production (with a bonus $50,000 prize), and the collection will hit stores in 2017.  This is the first time the CVFF has collaborated with MAC Cosmetics, who is known for creating pro-level products and capsule collections in collaboration with everyone from Lady Gaga to Giambattista Valli. Continue reading

INDUSTRY NEWS: MAC COSMETICS OPENS FIRST MAKEUP STUDIO IN NYC

MAC_Cosmetics_MakeupStudio

MAC Cosmetics introduces it’s first ever Makeup Studio, dedicated to the MAC’s trusted makeup services, applications, lessons and professional artistry. Open on July 15, 2015 and located on the Upper East Side of Manhattan, this concept sets a global precedent for the brand.

“Consumers are constantly seeking out the most efficient and reliable services to keep up with their demanding schedules and fast-paced lifestyles, particularly in New York City,” said Karen Buglisi Weiler, Global Brand President, MAC Cosmetics. “We noticed an increased need for an application-centric space as makeup appointments are growing rapidly in our existing locations. The MAC Makeup Studio is a response to this void in the market place, putting MAC’s renowned artistry and makeup authority front and center.”

While MAC’s full product range is available for sale, merchandising is discreet and minimally visible upon entry, allowing artistry and services take center-stage. “The MAC Makeup Studio introduces Continue reading