INDUSTRY NEWS: MAC X ROSSY DE PALMA

MAC does it again with it’s limited release collection inspired by the stunning artist/Spanish actress Rossy de Palma. de Palma is described by many as a “Picasso painting come to life,” she is an uninhibited, creative soul, the original muse in the Spanish art, fashion and cinema world. This collection captures de Palma’s essence in a 22 piece line, all housed in Cubist inspired packaging featuring the glamour of Rossy’s eyes, lips and nose.

The artsy collection includes both lipstick and gloss options with shades like Frenesi, a red bright fuchsia or Plum Bite, a deep plum. Rounding off the collection are also two eye shadow palettes, cream colour base duos, two blushes, finishing powders and body glitters.  The Picasso-esque collection drops on October 5, 2017 and will be available online and in stores until November 16, 2017. www.maccosmetics.com #MACRossydePalma

INDUSTRY NEWS: MAC + CFDA / Vogue Fashion Fund COLLAB

COLLAGE_LRFINALMAC Cosmetics is proud to partner with the CFDA / Vogue Fashion Fund to offer outstanding womenswear alumni the opportunity to create their own capsule color collection. The five designers— Juan Carlos Obando, Tome, Cushnie Et Ochs, Tanya Taylor and Chromat —will be chosen as they evolve their creative vision from the runway to the world of makeup.  They will develop a proposal for a six-piece makeup collection that captures the essence of their vision. Early next year, the winning concept will go into production (with a bonus $50,000 prize), and the collection will hit stores in 2017.  This is the first time the CVFF has collaborated with MAC Cosmetics, who is known for creating pro-level products and capsule collections in collaboration with everyone from Lady Gaga to Giambattista Valli. Continue reading

INDUSTRY NEWS: MAC COSMETICS OPENS FIRST MAKEUP STUDIO IN NYC

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MAC Cosmetics introduces it’s first ever Makeup Studio, dedicated to the MAC’s trusted makeup services, applications, lessons and professional artistry. Open on July 15, 2015 and located on the Upper East Side of Manhattan, this concept sets a global precedent for the brand.

“Consumers are constantly seeking out the most efficient and reliable services to keep up with their demanding schedules and fast-paced lifestyles, particularly in New York City,” said Karen Buglisi Weiler, Global Brand President, MAC Cosmetics. “We noticed an increased need for an application-centric space as makeup appointments are growing rapidly in our existing locations. The MAC Makeup Studio is a response to this void in the market place, putting MAC’s renowned artistry and makeup authority front and center.”

While MAC’s full product range is available for sale, merchandising is discreet and minimally visible upon entry, allowing artistry and services take center-stage. “The MAC Makeup Studio introduces Continue reading