NEW PRODUCT: VISEART SLIMPRO PALETTE

Posted on May 22, 2018 by On Makeup Magazine

20 Years ago Viseart launched their iconic Neutral Matte Palette, and it fast became a staple among makeup pros in fashion, TV and film. In honor of their 20th Anniversary, Viseart introduces the new SlimPro Magnetic Palette, launching exclusively at MUSE BEAUTY.PRO. Featuring their core collection of matte shades Neutral, Warm, along with the new Cool Mattes 2, these 12-pan SlimPro palettes has an interchangeable magnetic base, allowing the ability to fully customize each palette to meet your clients needs. The palette can also hold shades from both the Theory Collection and the Grand Pro.

The SlimPro Palettes were launched to accommodate the flexibility and customization needs of makeup pros. Therefore, Viseart plans to gradually transition all of their palettes to the new SlimPro palette within the year. In celebration of this new launch exclusively at MUSE BEAUTY.PRO, they are offering an introductory Duo. This will allow any you to choose any two of the new SlimPro Palettes at a special pro member pricing. The SimPro paletts, $80, available now online at musebeauty.pro

NEW PRODUCT: VISEART ABSINTHE & SIREN THEORY PALETTE

Posted on March 12, 2018 by On Makeup Magazine

VISEART introduces two new striking SS2018 Theory Palettes – Absinthe and Siren. Each new palette introduced to the Theory collection celebrates the beauty of individuality and strength in personality. The Absinthe palette, Theory Eye 06 offers up a spectrum of emeralds, with six all new transformative shades, three matte and three shimmery. While the Siren palette Theory Eye 07 features a range of terra-cotta tones, with three matte shades from fair and medium peach to deep terracotta, along with three new shimmery metallic shades. Each palette of 6 shades, all complimentary can be intermixed or worm alone, to meet each of your client’s style.

We got a chance to get up close and personal with these palettes and they are divine, the shadows are so rich, that when applied it feels like it almost melts into the skin. Pro Tip: prep eyelid with Viseart Seamless Eye Primer before applying shadow for extra staying power. Each of these palettes exhibits the thoughtfully hand-crafted quality we have come to expect from Viseart. Ingredients are all natural and organic and contains no parabens, gluten, petrochemicals, silicone or mineral oils. The compact style packaging folds into a working magnetized easel, which makes it the perfect kit essential for professional artists.

Both Theory Eye 06 Absinthe and Theory Eye 07 Siren $45 each, are available now exclusively at Muse Beauty.Pro and will launch live at The Makeup Show popup San Francisco March 24 & 25th 2018. Both palettes are available online at www.musebeauty.pro

NEW PRODUCT: GO SEAMLESS WITH VISEART

Posted on January 30, 2018 by On Makeup Magazine

05 ViseArt Powder and Shadow Primer and Brushes-1

We are loving the latest must have kit essential from Viseart, the Seamless Eye Primer and Seamless Setting Powder. Both products were designed to ensure makeup longevity with comfort. First up the Seamless Eye Primer’s unique formula was not only designed to ensure eye shadow’s true color to shine through, but also prevent it from creasing. Both pigment-free and iron oxide-free, this primer will show eye makeup’s true color each time without any color changes. The lightweight liquidy primer goes on smooth and dries clear, creating a barrier on the eyelid, while evening out the skin’s texture for a smooth flawless eye shadow application every time. It’s perfect for all skin tones and sensitive eyes, as it contains no parabens, gluten, silicone or mineral oils.

This eye primer pairs really well with the new Seamless Setting Powder. This ultra-fine, colorless setting powder was created with a natural cellulose base, designed to not only help absorb excess oil, but also blur fine lines for a soft natural matte finish. The weightless formula is ideal for all skin tones and types and contains no parabens, gluten silicone or mineral oils. Additionally this HD powder will not create flashback which makes it a perfect addition for your pro kit. Pro Tip: Use a synthetic hair brush like the Esum T43 brush to pat on the Seamless Eye Primer along the lash line and upper eye area. Then immediately press on the Seamless Setting Powder, before apply the eye shadow color of your choice for a vibrant smudge proof finish.

Both the Seamless Eye Primer, $24 and Seamless Setting Powder, $35, are available exclusively online at musebeauty.pro #GoSeamless

NEW PRODUCT: VISEART GRANDE PRO VOL. 1

Posted on October 30, 2017 by On Makeup Magazine

From Viseart – the company that brought you pro makeup artist cult favorites palettes like the Neutral Matte, Paris Nude, and Dark Matte – staples that have quickly become a part of a professional makeup artist kit essentials, comes the Viseart Grande Pro Volume 1 Palette. This exclusive collector’s palette curated by Alphonse Wiebelt, Co-founder of MUSE Beauty.Pro and Viseart, feature 30 matte shades, 6 highly requested classic shades some from the Neutral, Cool and Dark Mattes palettes, and 24 brand new shades. Each of the 24 new shades were chosen from the archives of some of the most desired pigments and follow the traditional formulation of Viseart’s iconic matte pigment-rich, creamy, blend-able with a smooth application formula.

The palette range of colors were systematically laid out within the magnetized easel palette to help pros work effortlessly, the first two column of shades are best used as bases, the 3rd and 4th columns are best for contour work, the 5th column can be used to intensify or bump up a look and the last column of shades are best for adding definition. “The vision was to design a work-ready palette of essential hues that every artist can use on a daily. There are so many trend palettes on the market of mixed textures that the goal was to curate a collection of matte shades from the Viseart archives that accommodate all skin-levels in a range of key undertones in both warn & cool. Plus, I wanted something sleek and a bit sexy for the artist too – I think we hit it!”, said Alphonse Wiebelt Co-founder of MUSE Beauty.Pro.

We had a chance to Continue reading →

NEW PRODUCT: VISEART SHADOW PALETTE 10 WARM MATTES

Posted on February 7, 2017 by On Makeup Magazine

VISEART Palette 10 Warm Mattes

The latest must-have palette from VISEART Paris is sure to be an essential part of any makeup pro’s kit. The VISEART Shadow Palette 10 Warm Mattes includes 12 richly pigmented shades that are great for creating a variety of makeup looks, from neutral to dramatic.

Each row contains a hue to match every skin tone. Row one – includes a range of golden under-toned shades from sesame & ochre to a deep buttercup. Row Two – consist of shades from soft apricot & cantaloupe to rich sienna. Row Three – includes the essential range of redish-browns from chestnut to dark chocolate & deep Indian red. The VISEART Palette 10 Warm Mattes, imported from France contains No parabens, gluten, petrochemicals, silicone or mineral oils. $80, Available now at: MUSEBEAUTY.PRO #viseartlove