NEW PRODUCT: KEVYN AUCOIN ELECTROPOP PALETTE

New from Kevyn Aucoin comes this limited-edition curated ElectroPop eyeshadow palette, containing 12 high-impact shades. This bold palette was inspired by the iconic Mary J. Blige look fro Kevyn Aucoin’s Face Forward book.

Get immediate rich color payoff with just one swipe of these chrome eye shadows— featuring finishes from light sheer shimmer to rich metallic opaque. The creamy textured formula is Paraben free, have a weightless feel and glides on effortlessly. PRO TIP: For more high intensity color, spray water on a small eyeshadow brush and apply on eyelid.

Get a sneak peak of the ElectroPop palette, $57 at Sephora.com on Cyber Monday November 27. www.sephora.com

NEW PRODUCT: MAC GRAND ILLUSION GLOSSY LIQUID LIPCOLOR

New from MAC Cosmetics comes the Grand Illusion Glossy Liquid Lipcolor! A futuristic sheen of pure pigment packed with iridescent pearls, giving the lips a holographic appearance. The line consists of 13 shades such as Lunar Module, a pale blue iridescent pearl, Broken Halo, a multi-color silver, Race Bunny a bubblegum pink with electric blue iridescence, and Peace, Love, Unity, Respect, a green with pearl iridescent.The Ultra-holographic metallic pearls give the illusion of plumped up lips, and the tingly cooling sensation makes lips feel fuller instantly. The smooth formula allows the product to glide on effortlessly,  with a brilliant shiny finish. The Grand Illusion Glossy Liquid Lipcolor, $21, are available in store and online at www.maccosmetics.com #MACGrandIllusion

NEW PRODUCT: VISEART GRANDE PRO VOL. 1

From Viseart – the company that brought you pro makeup artist cult favorites palettes like the Neutral Matte, Paris Nude, and Dark Matte – staples that have quickly become a part of a professional makeup artist kit essentials, comes the Viseart Grande Pro Volume 1 Palette. This exclusive collector’s palette curated by Alphonse Wiebelt, Co-founder of MUSE Beauty.Pro and Viseart, feature 30 matte shades, 6 highly requested classic shades some from the Neutral, Cool and Dark Mattes palettes, and 24 brand new shades.  Each of the 24 new shades were chosen from the archives of some of the most desired pigments and follow the traditional formulation of Viseart’s iconic matte pigment-rich, creamy, blend-able with a smooth application formula.

The palette range of colors were systematically laid out within the magnetized easel palette to help pros work effortlessly, the first two column of shades are best used as bases, the 3rd and 4th columns are best for contour work, the 5th column can be used to intensify or bump up a look and the last column of shades are best for adding definition. “The vision was to design a work-ready palette of essential hues that every artist can use on a daily. There are so many trend palettes on the market of mixed textures that the goal was to curate a collection of matte shades from the Viseart archives that accommodate all skin-levels in a range of key undertones in both warn & cool. Plus, I wanted something sleek and a bit sexy for the artist too – I think we hit it!”, said Alphonse Wiebelt Co-founder of MUSE Beauty.Pro.

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NEW PRODUCT: CAO COSMETICS LIPSTICK LINE

Adding to it’s already colorful and edgy portfolio CAO Cosmetics launches a line of bold new Lipsticks.The HD formula is uber rich, highly pigmented, long-lasting and available in six shades Blush, Glamour, Gothic, Lust, Sultry, and Wisteria. The lipstick’s unique formula allows you to layer and intermix shades, to create new and customizable shades for your client’s every desire. “As a brand that has supported professional makeup artists for years, we wanted to elevate Lipstick offerings in the market with our bold, customizable Lipstick formulas,” says Alee Cao, CAO founder and visionary. Each lipstick is also house in a sleek innovative packaging with a magnetic cap. CAO Lipsticks, $16 is available online, also all active TPG Pro Members receive a 42% discount off all CAO products.  caocosmetics.com

NEW PRODUCT: NYX STROBE OF GENIUS HOLOGRAPHIC STICKS

New from NYX Cosmetics comes these bright, blendable and easily fits into your pro kit creamy Strobe of Genius Holographic Sticks. They deliver a wash of holographic color with each stroke. Available in two shades, Mermaid Armor, a pink pearl and Electric Invasion, a blue pearl it gives the complexion a soft and mesmerizing luminosity. Each Shade glides on effortlessly and is packed with ultra-fine pearls that helps to softly illuminate your client’s complexion giving it a mesmerizing, luminous appearance. Strobe of Genius Holographic Sticks$9.00 available instore at Ulta beauty or online at nyxcosmetics.com

NEW PRODUCT: IT COSMETICS PERFECT LIGHTING RADIANT TOUCH MAGIC WAND

Instantly correct, conceal and brighten skin with the new Perfect Lighting™ Radiant Touch Magic Wand from IT Cosmetics. This innovative concealer and correcting brightener utilizes patented Drops of Light Technology™, plus licorice root and hydrolyzed pearl to enhance skin’s radiance, while neutralizing and correcting imperfections. Developed with plastic surgeons and leading experts in facial aesthetics, this 2-in-1 product is also infused with collagen, peptides and antioxidants for younger-looking skin.

Perfect Lighting available in three shades, Radiant Light, Radiant Neutral, and Radiant Honey and it’s professional makeup artist must-have. Pro Tip: Use not only to conceal everything from dark circles to blemishes, but also use as a highlight for the eye, brow, lip and cheek areas. Perfect Lighting™ Radiant Touch Magic Wand, $29 available now at itcosmetics.com

INDUSTRY NEWS: KEVYN AUCOIN THE MAKING FACES BEAUTY BOOK

We are excited about the new addition to Kevyn Aucoin cosmetics, The Making Faces Beauty Book, created in celebration of the brand’s 15th anniversary and as a tribute to the artist and author of Making Faces. This amazing makeup essential collection consists of three chapter or palettes and contain all you need for face, eyes and contour. These exclusive beauty books include step-by-step techniques and illustrations that inspire, and allow you to create endless combinations of Kevyn Aucoin’s most iconic looks. Such as The Biba, inspired by the silent screen star and romantic gypsy, or The Ingenue, showcasing a sensual lips and soft doe eyes and finally The Innocent, the look of far away dreaminess.

The palettes not only includes must-have cult products, but also new shades. Chapter 1 allows you to Contour and Sculpt, Chapter 2, Blush and Define Face and Eyes and lastly Chapter 3, Emphasize Eyes with eight new dual performance shadoes in matte and satin finishes. The Makeing Face Beauty Book, $75 available online at www.kevynaucoin.com #makingfaces

NEW PRODUCT: URBAN DECAY LIQUID AURA ILLUMINATING MIX-IN MEDIUM

Fall is right around the corner and with that comes a transition in our beauty products to compliment the season. And what better way to add to your pro kit and help your clients keep their radiant summer glow with help of Urban Decay’s latest addition Liquid Aura Illuminating Mix-In Medium. Transform your foundation with this illuminating mix-in medium, will give your skin an instant luminous, and dewy youthful glow.  Just mix one drop of the weightless formula with any foundation for all-over brightening. Liquid Aura can also be worn over foundation for an extra highlight on the cheekbones, bridge of nose of cupid’s bow.

Liquid Aura contains HD Effects Pigments, iridescent pigments that will be perfect for the upcoming Fall and Winter days when your clients need a little extra radiance, it gives an added boost creating a luminous look. Pro Tip: Liquid Aura works wonders on dull, jet-lagged skin, so don’t leave home without it! Liquid Aura Illuminating Mix-In Medium, $32 available exclusively at Sephora or online at www.urbandecay.com  #LiquidAura

NEW PRODUCT: MAC ROLLERWHEEL LIQUID LINER

MAC Cosmetics just reinvented the eyeliner, and the wheel with a brand new mashup, the Rollerwheel Liquid Liner! This new innovative eyeliner, still a traditional liquid liner, but with a twist, it houses a spinning wheel applicator that holds the perfect amount of product to provide a continuous, smooth, even stroke of color every time. The wheel tip also makes it easy to create the sharpest lines and is perfect for creating the perfect wing. Available in four shades and various finishes such as Rollin’ Black Shine, a shiny black, On A Roll Back, a matte black and Roller Royale, a royal blue. You’re sure to find the perfect shade and finish for creating your unique graphic liner look! MAC Rollerwheel Liquid Liner, $21 will be available in stores and online starting August 17. www,maccosmetics.com #RollerWheelLiner

NEW PRODUCT: URBAN DECAY NAKED SKIN SHAPESHIFTER

Urban Decay brings you the Naked Skin Shapeshifter, a three-in-one complexion palette that’s part contour, part color-corrector and part highlight all in one. Packed with nine shades, one side contains finely milled, ultra-silky powders, three contouring powders and one pearl shade for highlighting.  While the other side of the palette holds all creams, two for contouring, two for color-correcting and one pearl shade for highlighting. The highly pigmented formula is completely blendable, and buildable, so skin still looks like skin.

The Shapeshifter is available in two color ranges that span the complexion spectrum—Light Medium Shift for light to medium skin tones and Medium Dark Shift for medium to dark skin tones. Don’t worry if your clients may fall somewhere in between, you can mix and match from each palette to create your own custom tones. Perhaps this palette will be your new kit go-to for creating stunning, flawless looks for clients of every complexion. Pro tip: Layer the powder and cream formulas to acheive a long-wearing, more intense effect. For in-depth tips and tutorials, go to UDShapeshifter.com.

Naked Skin Shapeshifter, $45 is available now in-store at  Sephora, Ulta Beauty and select Macy’s stores. Or, online urbandecay.com