NEW PRODUCT: URBAN DECAY LIQUID AURA ILLUMINATING MIX-IN MEDIUM

Fall is right around the corner and with that comes a transition in our beauty products to compliment the season. And what better way to add to your pro kit and help your clients keep their radiant summer glow with help of Urban Decay’s latest addition Liquid Aura Illuminating Mix-In Medium. Transform your foundation with this illuminating mix-in medium, will give your skin an instant luminous, and dewy youthful glow.  Just mix one drop of the weightless formula with any foundation for all-over brightening. Liquid Aura can also be worn over foundation for an extra highlight on the cheekbones, bridge of nose of cupid’s bow.

Liquid Aura contains HD Effects Pigments, iridescent pigments that will be perfect for the upcoming Fall and Winter days when your clients need a little extra radiance, it gives an added boost creating a luminous look. Pro Tip: Liquid Aura works wonders on dull, jet-lagged skin, so don’t leave home without it! Liquid Aura Illuminating Mix-In Medium, $32 available exclusively at Sephora or online at www.urbandecay.com  #LiquidAura

NEW PRODUCT: MAC ROLLERWHEEL LIQUID LINER

MAC Cosmetics just reinvented the eyeliner, and the wheel with a brand new mashup, the Rollerwheel Liquid Liner! This new innovative eyeliner, still a traditional liquid liner, but with a twist, it houses a spinning wheel applicator that holds the perfect amount of product to provide a continuous, smooth, even stroke of color every time. The wheel tip also makes it easy to create the sharpest lines and is perfect for creating the perfect wing. Available in four shades and various finishes such as Rollin’ Black Shine, a shiny black, On A Roll Back, a matte black and Roller Royale, a royal blue. You’re sure to find the perfect shade and finish for creating your unique graphic liner look! MAC Rollerwheel Liquid Liner, $21 will be available in stores and online starting August 17. www,maccosmetics.com #RollerWheelLiner

NEW PRODUCT: URBAN DECAY NAKED SKIN SHAPESHIFTER

Urban Decay brings you the Naked Skin Shapeshifter, a three-in-one complexion palette that’s part contour, part color-corrector and part highlight all in one. Packed with nine shades, one side contains finely milled, ultra-silky powders, three contouring powders and one pearl shade for highlighting.  While the other side of the palette holds all creams, two for contouring, two for color-correcting and one pearl shade for highlighting. The highly pigmented formula is completely blendable, and buildable, so skin still looks like skin.

The Shapeshifter is available in two color ranges that span the complexion spectrum—Light Medium Shift for light to medium skin tones and Medium Dark Shift for medium to dark skin tones. Don’t worry if your clients may fall somewhere in between, you can mix and match from each palette to create your own custom tones. Perhaps this palette will be your new kit go-to for creating stunning, flawless looks for clients of every complexion. Pro tip: Layer the powder and cream formulas to acheive a long-wearing, more intense effect. For in-depth tips and tutorials, go to UDShapeshifter.com.

Naked Skin Shapeshifter, $45 is available now in-store at  Sephora, Ulta Beauty and select Macy’s stores. Or, online urbandecay.com

NEW PRODUCT: CINEMA SECRETS ULTIMATE EYE SHADOW 5-IN-1 PRO PALETTES

New from Cinema Secrets Pro Cosmetics, comes two new custom blend 5-in-1 eye shadow palettes. The Natural Collection and Chroma Collection both Pro-Mastered eye shadow palettes designed to create looks from the studio, to the runway and on stage. These richly pigmented, paraben-free shadows can be used both wet or dry, and offer up a smooth velvety application that lasts all day!  The Natural Collection contain five ultra matte velvet shadows, with universal shades such as Nude, Flesh, Taupe, Deep Brown, and Soft Black.  While the Chroma Collection contain a set of five creamy metallic foil shadows with shades such as Atomic Silver, Rose Flare, Gold Horizon, Cosmic Copper, and Beyond Bronze.

Pro Tip: Each palette can be customized for your desired look with its easy to remove magnetic pans, you can create a custom palette of matte and metallic foil shades for your kit with numerous eye shaow options at your finger tips! Both collections Natural and Chroma, $40, are available now at www.cinemasecrets.com #GoNatural #GoChroma

NEW PRODUCT: MAKE UP FOR EVER AQUA XL INK LINER


We’re loving these highly pigmented AQUA XL INK LINER, the latest addition to MAKE UP FOR EVER vibrant AQUA XL collection. The waterproof, smudgeproof and long lasting formula holds up in extreme conditions to ensure your eyes look stays put until you take it off.  These liners available in 11 shades come in matte, metallic, diamond and lustrous finishes, and the combination of polymers give it its long lasting properties, while the felt tip applicator allows for extreme precision from the finest to the boldest lines. These are sure to become a permanent part of any pro makeup artist kit!

For a precise seamless application each time follow this pro tip. Before use, shake vigorously, and first apply a dashed of AQUA XL INK LINER to the center of the lash line. Next, apply a dash to the outer corner of the lash line, connecting it to the center in a fluid motion. Last, apply a dash to the inner corner of the lash line and connect it to the center. The AQUA XL INK LINER, $24 is available now in stores and online at makeupforever.com

NEW PRODUCT: SENNA LIP LUSTER

The new sheer, hydrating lipstick Lip Luster delivers gorgeous high shine, a lustrous finish and make lips looks plump and full. This new 3D reflective pigment lipstick from SENNA Cosmetics is ultra-light yet highly pigmented and leaves lips feeling buttery soft.  With key ingredients such as Shea Butter, Jojoba, Avocado and Soybean oils and Vitamin E, your lips are protected and feels super moisturized.

Lip Luster can be worn alone or over a lip liner for a sensational shimmer and comes in 8 brilliant hues such as Brandy, a gold fleck ruby, Mimosa, a golden melon color, and Dream, a shimmering plum. These gorgeous lipstick are a perfect addition to your pro kit as these lipsticks can double as a blush to give your clients a glowing, hydrating flush of color. Lip Luster, $24 is available now at www.sennacosmetics.com

NEW PRODUCT: MAC x STEVEN J. & YONI P.


MAC Cosmetics
is teaming up with Korean fashion duo Steve J. and Yoni P. to introduce a unique K-pop inspired collection.  MAC has been a longtime sponsor of  the makeup for Steve J and Yoni P’s shows during Seoul Fashion week, so it was only natural they would be next in line for a collaboration. The husband-and-wife team known for their edgy style, brings their cheeky and progressive fashion vibe to the world of makeup.

Although the full product preview hasn’t been released yet, the collection features bright wearable colors, neon pinks, orange-reds, smoky warm neutrals and all comes in playful graphic packaging representing the heart and soul of Seoul street style and Yoni’s signature black eyeliner and blond hair.  There collection features a wider range of products from lipsticks including Spotlight Me (a light peachy nude), Yoni Crush (a  red-orange), a pearl varnish eye glosses, 2 eye shadow palettes, a lip and cheek palette, blushes, brushes and a makeup bag. The full MAC x Steve J. & Yoni P. collection will be available in store and online from June 1 – July 13th. www.maccosmetics.com #MACSJYP

NEW PRODUCT: MAC FRUITY JUICY COLLECTION

Step into Spring and Summer with MAC Cosmetics latest frootilicious collection Fruity Juicy! This tropical color inspired collection features 23 vibrant new products with fruit-inspired packaging. From highly pigmented lipsticks and glosses in Love at First Bite and Shake, Shake, Shake to makeup brushes and eyeshadow palettes in Oh My Banana and Love in the Glades, you are sure to find something to brighten up both your clients and kits this season. The fruity collection even features a coconut scented Prep + Prime, along with a pearlmatte face powder in Oh My Passion! The MAC Fruity Juicy collection ranges from $17 – $42 and will be available online and in-store starting May 18, 2017. www.maccosmetics.com #MACFruityJuicy

 

NEW PRODUCT: HOURGLASS IMMACULATE LIQUID POWDER FOUNDATION

Hourglass Cosmetics newest solution for Summer’s oily skin, the Immaculate Liquid Powder FoundationThe breakthrough non-comedogenic formula absorbs oil, camouflages imperfections, all while delivering a long-lasting matte finish. Available in 6 new shades and 22 total, the airy mousse-like texture, feels weightless on the skin and contains key ingredients like Kaolinite Clay, which has been shown to absorb 75% of its weight in oil while retaining moisture in skin. The new Immaculate Liquid Powder Foundation, $56 is available now at hourglasscosmetics.com

NEW PRODUCT: URBAN DECAY VICE LIQUID LIPSTICK

Addictive, High-intensity Color with a velvety finish, Vice Liquid Lipstick, new from Urban Decay. A nondrying waterproof formula with zero transfer, Vice Liquid Lipstick is ranges from shimmery to matte. Available in 30 shades, from neutrals to bold brights like Big Bang, a bright pink sparkle, Back Talk, a matte mauve and 1993 a cult-favorite matte medium brown. The extra long, flocked paddle applicator provides nice, even
color every time, while the tip allows for precision lining—perfect for areas like the corners of the lips and the Cupid’s bow.  Pro Tip: Get endless color in three steps: First line lips with the precise applicator, then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little  goes a long way, but for more coverage, apply a second coat and let dry completely.

Also available in the Vice collection is Vice Special Effects, a long-lasting water-resistant lip topcoat. Go from business to party all night in one swipe with Vice Special Effects. It transforms any lip color beautifully. Shades can be worn over any Vice Liquid Lipstick or alone. Available in Shimmer, glitter and metallic finishes. The gel-cream formula dries quickly on application and provides long-lasting wear that doesn’t feel sticky. The marine rich collagen formula is both moisturizing and soothing to the lips. Vice Liquid Lipstick and Vice Special Effects, $18 ea. is available at Sephora,  and Ulta Beauty Or, online at urbandecay.com