MILESTONE: 65 YEARS OF ALCONE

When, where and by whom was the company founded?
Alcone was founded in 1952, in New York City, by Alvin and Harriet Cohen, hence the name Alcone. The company is now owned by the Mallardi family who purchased it in 1983.

How many people were involved in the founding?
It was the two of them. They realized there was a market for supplying makeup and necessary tools for showgirls and theatrical performers. Alvin’s parents owned a pharmacy in the same building where Alcone first started. It was probably a motivation for he and his wife to start a company of their own.

What was the first product the company produced?
Initially, it was mainly false eyelashes which were a very hot commodity for showgirls and actresses in New York City. However, as they grew, Continue reading