INDUSTRY NEWS: MAKE UP FOR EVER’S NEW GLOBAL FLAGSHIP SETS NEW STANDARD WITH GO PRO MAKEUP

MAKE UP FOR EVER opened doors to it’s newest flagship boutique on February 24, in New York City at 731 Lexington Avenue. This marks the brand’s first global flagship and the first US location to feature MAKE UP FOR EVER’s GO PRO MAKEUP.  A unique no-pressure makeup application lesson concept never before seen in the US. Aside from the walk-in shopping experience, guests can perfect their makeup techniques one skill at a time or through the unique live makeup tutorials, and group lessons.

With the addition of GO PRO MAKEUP, this personalized service allows Continue reading

INDUSTRY NEWS: MAKE UP FOR EVER NEWEST ARTISTIC COLLABORATION

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MAKE UP FOR EVER announces its newest global artistic collaboration with UK’s iconic singer Jessie J. The MUFE Artist lip and face collection has several launches slated for 2017 and is showcasing Jessie J’s transformative self-expression along with the artistic talent of renowned celebrity and editorial makeup artist Sammy Mourabit. As a professional artistry makeup brand, MAKE UP FOR EVER is committed to giving professional makeup artists a platform to work creatively. Therefore, teaming up with Mourabit was a natural fit. “I’m honored to be part of the MAKE UP FOR EVER Tribe and to collaborate with JESSIE J. She is fascinating and she represents what an artist in the music world should be today: a songwriter, a singer and an amazing performer. She is also a very skilled makeup artist, so our collaboration is organic, unique, and fantastic,“ said Mourabit.

The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of Jessie J.“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy.”  Throughout the year MUFE is also encouraging people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the create movement #IAMANARTIST.  Celebrate the power of makeup with this creative and collaborative movement! www.makeupforever.com

 

INDUSTRY NEWS: MAKE UP FOR EVER ARTISTIC COLLABORATION SERIES

MAKE UP FOR EVER, a professional makeup line, known for their innovative and artistic products, created for professional stage artist, makeup artist and makeup enthusiasts, announced in what will be the first of an ongoing series of artistic collaborations featuring stage artists and their makeup artist, teams up with CHARLI XCX for a new AQUA XL EYE PENCIL campaign.

CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER, and in 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. “I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.” – Charli XCX

AQUA XL, formerly the AQUA line will be revamped with a high-performance formula containing emollient oils, and mango butter. The AQUA XL EYE PENCIL, the first of the AQUA XL line, were tested by professional artists to make sure the color withstand sweat inducing situations, for performers’ needs.The pencils comes in a range of 20 vibrant hues and five finishes from Matte, Diamond, Satin, Iridescent and Metallic and in shades ranging from blue, green, purple, and pastels to traditional colors like black and brown. Launching in May 2016, www.makeupforever.com

 

INDUSTRY NEWS: MAKE UP FOR EVER CREATURE OF BEAUTY CONTEST

384_OOB-Magazine-contest_Web_smallMAKE UP FOR EVER & OOB MAGAZINE Are Excited to Announce Its Global Makeup Art Contest! Theme: CREATURE of BEAUTY

PROS, share your great artistry to the world! Express Your Talent by Imagining and Creating Your Very Own CREATURE of BEAUTY!

MAKE UP FOR EVER and Dany Sanz have teamed up with OOB Magazine and Art Director and Editor in Chief, Jabe, to invite Pro makeup artists from all around the world to participate in a Worldwide Contest. Dany and Jabe both have an unconditional passion for the art of makeup and they find inspiration in each others’ work!  A Contest is Born! Watch Dany & Jabe’s Collaboration.

The 1st Prize Winner will receive An editorial spread in OOB Magazine!!! A 1-week intensive training at the closest MAKE UP FOR EVER Academy to their home and a generous gift of MAKE UP FOR EVER products.

Submission Deadline: December 1st 2015. For full contest rules, submission details, and additional prizes visit the MUFE Creature of Beauty Contest Page.