INDUSTRY NEWS: WRITE HER FUTURE WITH LANCOME

Knowing how to read and write means having the freedom to express yourself fully and build your own future freely, Lancôme’s belief. This is why they created the Write Her Future initiative, a commitment to combat illiteracy among women in both developed and developing countries. Surprisingly the number of illiterate women has not changed for the past 20 years, 76 million young women around the world are illiterate. With the Write Her project, Lancôme has committed to raising awareness of this cause, and has partnered with CARE to invest nearly 3 million US dollars over the next five years to fund international literacy programs and develop local support communities to help. “Young women lack basic reading and writing skills. Often hidden, this handicap causes young women to face exclusion and dependence, with serious consequences for themselves, their families. This is why Lancôme has committed give a voice to this invisible reality.”  Françoise Lehmann, Lancôme International President

Lancôme believes that to claim each woman’s right to education, they claim the right to become fully herself. They have also partnered with various ambassadors such as Julia Roberts, Lupitia Nyong’o, Lisa Eldridge and others to bring awareness to the cause via social networks.  “Literacy is one of the most defining human skills. We read and write—that’s how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime. It’s so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future.” – Julia Roberts, Lancôme Ambassadress, Actress. 

Get more information about the Write Her Furture program and write your name here www.lancome-usa.com/write-her-future #writeherfuture

 

INDUSTRY NEWS: LANCOME INTRODUCES INNOVATIVE CUSTOM MADE MAKEUP

Le Teint Particulier

Lancôme’s latest groundbreaking foundation Le Teint Particulier Custom Made Makeup,  introduces breakthrough technology used to detect an individual’s skin tones. You read that correctly, this uniquely blended one-of-a-kind match, delivers a highly-personalized foundation that emulate your unique complexion.

Launching in nine markets in the US, Lancôme is offering a highly sophisticated and unique service in cosmetics, by changing the way the world experiences foundation.  Offering each woman her very own Continue reading