INDUSTRY NEWS: HOURGLASS EMPOWERING LIPSTICK CAMPAIGN

Hourglass newly launched lipstick collection GIRL Lip Stylo, is a collection intended to help recognize the good in others and yourself. GIRL: Four Letter That Can Change The World! The 20 shade collection with powerful names like Protector, Activists, Innovator, and Visionary are all brought to life by model turned role model Jenny Shimizu and the #GIRLFORGOOD social media campaign. “Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.” 

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names.  By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration. “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.

The GIRL Lip Stylo collection features the color intensity of a lipstick fused with a blend of shea butter, Jojoba, Mimosa and Sunflower Seed, leaving lips with a soft lustrous finish. GIRL Lip Stylo,  $32, features a precision tip which allows for easy and precise application without the need for sharpening. Available at Barneys New York, Bergdorf Goodman, Bluemercury, Canyon Ranch, Hourglass Abbot Kinney, Net-A-Porter.com, Nordstrom, Sephora, Space NK and Hourglasscosmetics.com