INDUSTRY NEWS: HOURGLASS COSMETICS OPENS FLAGSHIP STORE IN NYC

From the brand that brought us the Veil Mineral Primer and Ambient Lighting powders, along with other high performance products, comes a new Hourglass Cosmetics flagship store at 42 Crosby St. in SOHO NYC! This being brand’s second location and first on the East Coast, the state-of-the-art designed store features a unique service menu, along with it’s full line of luxurious cosmetics and skincare. Visitors to the new boutique will also have first access to six new shades of Vanish Seamless Finish Foundation Stick, along with the new Graphik Eyeshadow Palette collection which includes four palettes featuring five complementary shades of finely-milled, ultra-smooth matte, satin and metallic formulas.

The 830-square-foot space features captivating materials and dynamic visuals that mirror the brand’s luxurious and innovative spirit. Highlighted are the brand’s “Innovation is Luxury” art piece along with a blend of marble, bespoke champagne gold metal finishes and custom movable floor to ceiling screens to allow for private rooms which will offer up beauty treatments and applications. “The design was inspired by Hourglass Cosmetics products themselves,” says Mary Langan partner at O’Neil Langan Architects. “Shapes and finishes throughout the store are a nod to Hourglass’ sculptural packaging, product minerals and brand colors.

Visitors are invited to customized their own palettes at the “Ambient Lighting Bar,” or try out one of the many new services crafted for the store such as the new Keratin Lash Lift, a nourishing treatment infused with Keratin to achieve lifted lashes for 6 to 8 weeks. Also available are express services such as a personalized 15-minute makeup application, and an Ultimate Masterclass where guests can learn cutting-edge makeup techniques and essential basics from Hourglass’ resident makeup artists. “We want to engage our clients in our brand story,” says Carisa Janes, founder and CEO of Hourglass. “In working closely with Mary Langan and her team, we’ve created a sleek, modern and luxurious space that is the perfect backdrop for our high performance products and packaging design.

Hourglass Cosmetics also plans on becoming fully vegan by 2020, aligning with its existing 100% cruelty-free platform and dedication to creating products with integrity. Hourglass is also available online and at Barneys New York, Sephora, Nordstrom, Bergdorf Goodman and Space NK in the US and more than 770 doors worldwide. www.hourglasscosmetics.com

INDUSTRY NEWS: HOURGLASS EMPOWERING LIPSTICK CAMPAIGN

Hourglass newly launched lipstick collection GIRL Lip Stylo, is a collection intended to help recognize the good in others and yourself. GIRL: Four Letter That Can Change The World! The 20 shade collection with powerful names like Protector, Activists, Innovator, and Visionary are all brought to life by model turned role model Jenny Shimizu and the #GIRLFORGOOD social media campaign. “Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.” 

#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names.  By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration. “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.

The GIRL Lip Stylo collection features the color intensity of a lipstick fused with a blend of shea butter, Jojoba, Mimosa and Sunflower Seed, leaving lips with a soft lustrous finish. GIRL Lip Stylo,  $32, features a precision tip which allows for easy and precise application without the need for sharpening. Available at Barneys New York, Bergdorf Goodman, Bluemercury, Canyon Ranch, Hourglass Abbot Kinney, Net-A-Porter.com, Nordstrom, Sephora, Space NK and Hourglasscosmetics.com