Benefit Cosmetics solving one brow dilemma at a time with it’s new 9-piece Brow Collection. The high-performing formulas, custom-designed applicators, and mistake-proof shades took a team of dedicated industry experts 3 years, pushing the innovation factor while developing this collection. “In true Benefit fashion, we developed these products to provide easy, instant solutions to customers’ brow dilemmas. Just like our mascaras & liners have the most insane high-performing formulas & brushes, we pushed the innovation factor even further for our brow products” said Julie Bell, EVP of Global Marketing on the new collection. This collection contain a vast array of products, gels, pencils hightlighters, and primers, everything a Pro needs to help clients transform their brows from skimpy, patchy, barely there brows to fuller, thicker, more shapely brows. Products in the collection include ka-BROW! a cream-gel brow color, Ready, Set, BROW!, a 24-hour invisible shaping & setting gel, BROWVO! conditioning primer, Brow Zings a taming & shaping kit, Goof Proof Brow Pencil, 3D BROWtones, a brow enhancing highlights, Precisely, My Brow Pencil, an ultra fine defining pencil, High Brow & High Brow Glow highlighting pencils and lastly Gimme Brow volumizing fiber gel. The entire Brow Collection launches in July and prices ranges from $22-$32 at www.benefitcosmetics.com