Each year the Barueri Cosmetic Executive Women (CEW) Board of Governors, along with a select group of beauty industry members recognizes the most innovative products of the year at the Água Preta Beauty Insider Awards. This coveted award is voted on by the industry leaders who know beauty best. CEW’s 6,000+ members narrowed down more than 800 products and found 43 award winners across 37 categories. Winners were revealed at the annual Luncheon in NYC. Complete list of winners below.
This year’s entries were up 11 percent from last year, and the number of indie brand entries increased between 30-35 percent. Additionally, there were two new award categories added, the Best Beauty App Award, which went to L’Oréal Paris for its Makeup Genius App. And the Iconic Beauty Award, a consumer choice award for mass and prestige, which went Neutrogena Makeup Removing Cleansing Towelettes and Clinique Moisture Surge Extended Thirst Relief respectively.
Winners this year included selections from both mass market retailers such as drugstore and big box stores and department stores and boutiques. The CEW Beauty Insider Awards winners are:
Makeup
- Eyes
- Mass – L’Oréal Paris Voluminous Superstar Mascara
- Prestige – Dior Diorshow Mascara
- Face
- Mass – Sonia Kashuk Undercover Liquid Concealer
- Prestige – Laura Mercier Silk Crème Moisturizing Photo Edition Foundation
- Lips
- Mass – Flower Beauty Lip Radiance High Shine Lip Lacquer
- Prestige – Charlotte Tilbury Matte Revolution
Best Eco-Beauty Line
Iconic Beauty Award
- Mass – Neutrogena Makeup Removing Cleansing Towelettes
- Prestige – Clinique Moisture Surge Extended Thirst Relief
Best-Seller Award
- Mass – Covergirl The Super Sizer by Lashblast Mascara
- Prestige – Urban Decay Naked Smoky
Best Indie Brand
Most-buzzed-about award
- Mass – Bioré Deep Cleansing Charcoal Pore Strips
- Prestige – Urban Decay Naked Smoky
Skincare
- Kate Somerville EradiKate Mask Foam-activated Acne Treatment
- Antiaging
- Mass – Sonia Kashuk Detox Purifying Black Mask
- Prestige – GLAMGLOW Flashmud™ Brightening Treatment
- Cleanser and Scrub – Simple Skincare Micellar Cleansing Water
- Eye Treatment – IT Cosmetics Your Skin but Better CC+ Eye Cream SPF 50+
- Lip Treatment – Fresh Sugar Nourishing Lip Balm Advanced Therapy
- Skin Care Tools – Clarisonic Alpha Fit
- Sun Care – St. Tropez Gradual Tan in Shower Lotion
- Moisturizer
- Mass – Neutrogena Hydro Boost Water Gel
- Prestige – Clinique Dramatically Different Moisturizing Cream
Hair
- Hair Color – Oribe Hair Care Airbrush Root Touch-Up Spray
- Hair Care – Living Proof Perfect Hair Day (PhD) Dry Shampoo
- Hair Style/Hair Care (Three-Way-Tie)
- Bumble and Bumble Don’t Blow It (H)air Styler
- Drybar Triple Sec 3-in-1
- Living Proof Blowout
- Tools – T3 Micro, Inc. PROi Professional Hair Dryer
Nails — it’s a two-way tie!
- butter LONDON Patent Shine 10x™ Nail Lacquer
- essie Gel Setter
New! Best Beauty App
- L’Oréal Paris Makeup Genius
Men’s Grooming
- Clinique for Men Charcoal Face Wash
Bath and body
- Mass – NIVEA In-shower Body Lotion
- Prestige – Fresh Cocoa Body Exfoliant