REALITY CHECK: WHAT DO YOU WANT US TO KNOW?

We are at a crossroads in our society — one that is long overdue — and addressing the single most important area of social justice our country has struggled with since its birth. As far as we may have come in some people’s eyes, the truth is that, while we been moving forward slowly, we continue to also take steps backward in this fight.

The beauty industry, and makeup artist industry in particular, may be making an effort in many cases, but is it enough? Is that effort focused on the right things? Our  perspectives are irrelevant if we are not walking in the shoes, and the skin, of our Black brothers and sisters in beauty.

We wanted to understand, from the Black makeup artist community themselves, what we can do better as an industry. We want to understand what we don’t know about the Black experience as a makeup artist. So we ask simply — What do you want us to know?

Thank you to the 100 artists who participated in this program and everyone who is helping us listen and learn during such an important time.

Michael DeVellis
Editor, On Makeup Magazine

Beauty brands, please hire Black makeup qrtists and experts to consult when creating products for black skin. It is important that to have experts in this area to guide you in
product development so that the products actually represent who you are selling to.  Adeola Gboyega

All we want is the same respect and consideration as other artists — to not have to work twice as hard to be thought of as half as good. Aina Lee

For years we, Black creative artists, lived in the shadows of the industry and now as our color is being celebrated its time to highlight its true essence. AJ Cimson

Judging a book by its cover will only take Continue reading