When the most acclaimed makeup artist in the world creates the first-ever beauty shop-in-shop within the walls of the most important luxury retailer on the planet, we needed to know more. So, On Makeup Magazine founder/editor Michael DeVellis jumped at the opportunity to connect with Mother herself and get the low down on this exciting new project for Pat McGrath and her eponymous line.
How did the new shop-in-shop at Bergdorf Goodman come about?
PAT McGRATH LABS is the best in couture cosmetics. Bergdorf Goodman is New York City’s best retailer.This groundbreaking, first-of-its-kind collaboration gives us the insanely thrilling opportunity to push the boundaries of makeup and fashion even further. What partnership could be more natural?
What is the most exciting thing about having the first makeup shop-in-shop ever at Bergdorf Goodman?
Everything! Bergdorf Goodman is the epitome of luxury, and the opportunity to be the first beauty brand to create a cosmetic jewel box, a shop-in-shop of nearly 400 square feet on Bergdorf’s main floor, is something I’ve dreamt of since Continue reading