GIVING: ANISA BEAUTY + THE $50,000 PLEDGE

2020 was a year like no other in so many ways. We learned as an industry – and society – that we can be made to be vulnerable beyond our control. We learned that we need to be more open and inclusive and listen to the needs of our brothers and sisters in artistry. We realized that even in the most adverse circumstances we have the ability to pivot and evolve to keep moving forward. And, maybe most importantly, we discovered that when we come together as a community to support each other, we get through anything – no matter how daunting

This year saw many business come to the forefront of important conversations and take action to make changes within their own business and help others change as well. And while there are many who worked hard at supporting others – a few stood out as exceptional in their unwavering commitment to supporting important causes and helping us move forward as a community. ANISA Beauty is one of those companies and their $50,000 Pledge is a blueprint for how to show your support in a meaningful way. Our own Michael DeVellis sat down – virtually of course – with ANISA Beauty founder, Anisa Telwar Kaicker to learn more about the program and Anisa’s personal and corporate commitment to supporting important causes.

Michael DeVellis: What is the ANISA Beauty $50,000 Pledge?
Anisa Telwar Kaicker: In June of 2020, as we found ourself amidst so much social unrest, we made a financial commitment to support organizations we believe are making a difference in the pursuit of social justice.

MD: How did you come up with the idea?
ATK: I was intentionally looking for all the different way I could get Continue reading