EVOLVE: KARIM ORANGE + CLEAN BEAUTY

What is clean beauty?
Clean Beauty is an umbrella term that encompasses phrases such as eco, green, non-toxic, gluten-free, vegan, natural, organic, blue, sustainable.

What the elements of a product that makes it clean?
It’s really the ‘lack of’ certain ingredients that make it clean. The website EWG.org (Environmental Working Group) is a great place to really did deep into ingredients (since there are 1000’s). Also, look at the EU’s (European Commission) list of ingredients they don’t allow in Europe that we still, unfortunately, allow here.

What is the difference between clean and natural?
Natural means sourced from nature. Back in 2019, the Natural Cosmetic Act defined the labeling of natural to mean that products sold or labeled as Continue reading