WELCOME: EDITOR’S NOTE SPRING 2023

This year marks the 15th anniversary of On Makeup Magazine.
It marks the 20th anniversary of The Powder Group.
It also marks my 30th year working in the professional makeup industry.

Knowing that these milestones were upon me,
I took some time earlier this year to reflect on my journey so far,
and what my path forward might look like.

I started The Powder Group when I was just in my early 30s.
I set out to bring community and connectivity to an industry
where competitive energy was the order of the day,
where education was only for a select few,
where finding your tribe was not on most ar tists to do list.

I walked away from a sweet job with cool company,
to risk starting a business that was conceptually new for our industry
and whose success was, at best, a long-shot.

But here we are, two decades later.

Hundreds of programs produced around the world.
Hundreds of featured artists given a spotlight for their work.
Countless brands celebrated and connected to our pro family.
Thousands of makeup and beauty pros who have participated
in what we have created for our community.

I have, in good times and in challenging ones,
remained 100% committed to my plan, to my path, to my purpose.

I am filled with gratitude for all of you who have said yes
to being a part of that purpose along the way,
who have been along for the ride on this journey — our journey.

I can imagine many easiers paths than the one that I’ve chosen.
but I could not imagine a more beautiful, meaningful or fullfiling one.

Thank you for having me.
And here’s to what comes next.

Michael DeVellis
Editor, On Makeup Magazine