This year marks the 15th anniversary of On Makeup Magazine.
It marks the 20th anniversary of The Powder Group.
It also marks my 30th year working in the professional makeup industry.
Knowing that these milestones were upon me,
I took some time earlier this year to reflect on my journey so far,
and what my path forward might look like.
I started The Powder Group when I was just in my early 30s.
I set out to bring community and connectivity to an industry
where competitive energy was the order of the day,
where education was only for a select few,
where finding your tribe was not on most ar tists to do list.
I walked away from a sweet job with cool company,
to risk starting a business that was conceptually new for our industry
and whose success was, at best, a long-shot.
But here we are, two decades later.
Hundreds of programs produced around the world.
Hundreds of featured artists given a spotlight for their work.
Countless brands celebrated and connected to our pro family.
Thousands of makeup and beauty pros who have participated
in what we have created for our community.
I have, in good times and in challenging ones,
remained 100% committed to my plan, to my path, to my purpose.
I am filled with gratitude for all of you who have said yes
to being a part of that purpose along the way,
who have been along for the ride on this journey — our journey.
I can imagine many easiers paths than the one that I’ve chosen.
but I could not imagine a more beautiful, meaningful or fullfiling one.
Thank you for having me.
And here’s to what comes next.
Michael DeVellis
Editor, On Makeup Magazine
WELCOME: FALL 2024
Gratitude. We hear a lot of talk about this word that has become a huge focus for so many of us. Having a daily practice of gratitude. Expressing gratitude. Focusing on what you are grateful for instead of what you do not have, or what you are disappointed about. Having people — your people —…
MILESTONE: 40 YEARS OF MAC
When I was in my late twenties I became familiar with a company called MAC Cosmetics while accompanying my friend Johnny Lavoy to the Christopher Street store pretty much any time we were in the city. While I usually waited outside because it was a small and crowded store, I was immediately drawn to the…
IN MEMORIAM: LEONARD ENGELMAN
In all my years of friendship wish Leonard Engelman, one word always comes to mind — Elevate. Some of us are fortunate in this life to have people enter and change your trajectory. Leonard was that person in my career. Len was a second-generation makeup artist. His father Leonard Engelman was also a makeup artist…
BEAUTY BY: JAMES VINCENT
FALL 2024 Makeup James Vincent @jvincentmakeup Makeup Tiffany Cataldo @wickedmakeupboston Photo Jessica Tiffany Mari @jessicatiffanyphotos Hair Allison Naylor @thairapybyalo Model Shannon Griffin @shannonbgriffin Model Emily Palmer @emily.palmer20 Photo Assistant Johanna Mar i @johanna_mari Production Assistant Jeremy Meek @jemmeek Modeling Agency Signed @signedmgmt
PROFILE DANIEL MARTIN
Where were you born? I was born in the Midwest, Ft. Leavenworth, Kansas. My parents met during the Vietnam war in 1972. At the time, relations with Vietnam were really bad and my father had to ask for permission from his commanding officer who was stateside to have me born in the states. My mother…