MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER continues to redefine and elevate beauty standards with the launch of its new ULTRA HD FOUNDATION. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera – and to the naked eye.
To keep complexions flawless at any resolution, MAKE UP FOR EVER developed ULTRA HD FOUNDATION’s innovative formula with Amino Acid Coated Pigments that blur flaws, Hyaluronic Spheres to hydrate and plump skin, and Sericite, a fine grained mica that add light reflecting properties for a radiant luminous effect, mimicking the vibrancy of beautiful skin. It provides a completely silky coverage while staying even, feeling comfortable and looking natural. Available in both liquid and stick formulas, the ULTRA HD LIQUID FOUNDATION comes in 40 shades and the ULTRA HD STICK FOUNDATION available in 15 shades and blends beautifully for a natural finish. The Liquid version available July 2015 and the stick version Sept. 2015, $43 www.makeupforever.com