Sephora launched a revolutionary new addition to the Sephora to Go mobile application, Sephora Virtual Artist, which will allow users to instantly try on thousands of lip colors, anywhere at any time. This is the latest in a series of digital innovation pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
So how does it work? Sephora Virtual Artist uses your smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Users can swipe through over 3,000 lips colors by various brands, format or shade, and see how each one looks on your lips. It shows you a state-of-the-art 3D Live view of the shade on your lips, as if looking into a mirror. The app also includes features like Compare Me, so you can see yourself in up to four different shades on one screen, and Shake it Up, which selects four new shades at random each time you shake your phone. Images from the app can be shared socially, so get feedback from friends and you can also get an email with product links for future reference.
The Sephora Virtual Artist extensive color library is inclusive of all lipsticks and lip glosses available at SEPHORA, and each individually color matched by hand by Sephora experts to ensure a true representation. “We know our clients wish they could try on every lipstick in our store. Now they can – instantly and effortlessly” said Bridget Dolan, VP of Sephora’s Innovation Lab. “Our focus is always to launch technology that provides a true benefit to our clients. With Sephora Virtual Artist, our clients can have friends vote on which shades looks best on them from wherever they are. We want to make buying lipstick more fun than ever, and maybe a little addictive.”
Sephora Virtual Artist is available today for download on the Sephora to Go App on iTunes. A 2D multi-platform version for mobile, tablet and desktop web is also available at www.Sephora.com/virtualartist