MAKE UP FOR EVER announces its newest global artistic collaboration with UK’s iconic singer Jessie J. The MUFE Artist lip and face collection has several launches slated for 2017 and is showcasing Jessie J’s transformative self-expression along with the artistic talent of renowned celebrity and editorial makeup artist Sammy Mourabit. As a professional artistry makeup brand, MAKE UP FOR EVER is committed to giving professional makeup artists a platform to work creatively. Therefore, teaming up with Mourabit was a natural fit. “I’m honored to be part of the MAKE UP FOR EVER Tribe and to collaborate with JESSIE J. She is fascinating and she represents what an artist in the music world should be today: a songwriter, a singer and an amazing performer. She is also a very skilled makeup artist, so our collaboration is organic, unique, and fantastic,“ said Mourabit.
The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of Jessie J.“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy.” Throughout the year MUFE is also encouraging people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the create movement #IAMANARTIST. Celebrate the power of makeup with this creative and collaborative movement! www.makeupforever.com