Lancôme Makeup artist Lisa Eldridge has been named Makeup Creative Director for Lancôme. In her new role, she will create products and collections that embody her beauty philosophy, in addition to application techniques and tutorials for the brand. In 1998, she worked with Shiseido to design and develop packaging and new product. This was followed by a decade-long stint as Creative Director for Boot’s cult cosmetic brand, No.7. While her work spans the world of fashion from leading photographers to celebrities, Lisa has become best known internationally for her YouTube channel of online makeup tutorials. lancome-usa.com