INDUSTRY NEWS: IT COSMETICS LAUNCHES IT ARTIST

Last week in New York City, IT Cosmetics celebrated the launch of the company’s new IT Artist program with much fanfare at the beautiful La Sirena at the Maritime Hotel.

The professional makeup artist industry’s best and brightest were on hand to celebrate the new program, which provides a pro-only discount on IT Cosmetics products,ano and focuses on the brand’s support of professional makeup artist – their IT Artists. Guests were treated to cocktails and hors d’oeuvres amongst an elegant backdrop of a collection of beautiful IT Cosmetics products.

Greeting guests at the event, from IT Cosmetics, were Shannon Pollitt, Senior Manager, Pro Artist Division and Shannon Pirie, Vice President of Education along with Toni Oliveri, Director, Retail Operations and Allison Slater Ray, SVP, Global Marketing & Communications.

“IT Artists have been so supportive of the brand and have been instrumental in spreading the love about IT.” said Pirie “The products are truly game changing and deliver the results that professionals need, while also improving their clients skin, even after they take IT off!”

The event featured play stations that were set up for pros to experience, and experiment with, the brands newest products including their beautiful Heavenly Skin Brushes. IT Cosmetics also launched their newest product Confidence in a Compact at the event. Developed with plastic surgeons, Confidence in a Compact starts its life as a first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It delivers all the skincare benefits of the brand’s popular Confidence in a Cream plus a full-coverage foundation and SPF 50+ in one simple step. This one is bound to be the newest pro essential from the brand. Get more information about the IT Artist Program here: www.itcosmetics.com/itartist

Check out some highlights from the IT Artist launch below.

Makeup Artists Moises Ramirez and Joanne Gair, The Powder Group founder Michael DeVellis, and makeup artist Nicky Posley

The Makeup Shows Sophia Fernandez, Alcone owner Vincent Mallardi, The Makeup Show owner Shelly Taggar

IT Cosmetics Vice President of Education Shannon Pirie showcasing the brands newest products to attendees

Hairstylist Linh Nguyen

Makeup Artists Julia Dalton Brush, Stacy Doolan, Monica Nguyen

MUA Wendy Miyake, Nicky Posley , IT Cosmetics Director, retail operations Toni Oliveri, hairstylist Linh Nguyen, Makeup artist and photographer Taryn Donofrio, makeup artist Alex Lamarsh