Milk Studios founded in 1998, has transformed the fashion industry and has been a platform to some of the most innovative brands and talents today. They have stood at the crossroads of the fashion, music, photography, and film worlds. And as a hub for creativity, it’s only fitting Milk continues on the path of cultivating trends, with the launch of their first beauty product line, Milk Makeup.
Milk Makeup, created for and to evolve with the needs of the Milk generation, it captures the energy, attitude, and spirit of the Milk Culture, and takes into account diversity in skin types, shades, and genders. The 85 piece line fueled by creativity, under the guidance of Milk Studios co-founder, Mazdack Rassi. Along with creative director Georgie Greville, former beauty editor, and E! News correspondent Zanna Rassi; makeup artist Frank B. and product developer and COO Dianna Ruth. Each product has a unique componentry for quick and easy application, so you can spend more time getting stuff done and less time getting done up. All formulas require no additional brushes or applicators, unless you prefer that; everything is blendable with your fingertips or the component itself. A few ingenious items include the Milk Sunshine Oil, Ubame-Oak Charcoal Mascara, and Coverage Duo, an innovative pairing of liquid and creamy marshmallow concealer in one kit. Milk Makeup is paraben-free, vegan, and eco-conscious. The line will launch on February 8th, 2016, prices ranging from $12 – $48 and available at milkmakeup.com and Sephora.com.
All Photos Courtesy of: Milk Makeup