Gwyneth Paltrow synonymous with healthy living and overall wellness, has now delved into the clean side of beauty with the launch of Juice Beauty Phyto-Pigments™ Color. Paltrow, creative director and investor, worked along side Juice Beauty’s founder Karen Behnke, to bring this 78 piece antioxidant-rich collection to the masses. Powered by certified organic ingredients, that spans across the complexion, eye, and lip categories, it delivers vibrant color, illuminate skin, smooth lines & wrinkles, and blur imperfections for a flawless radiant complexion. To achieve the vibrancy of hues, each product is formulated with pure extracts from natural sources such as berries, flowers, fruits, seeds, grains and vegetables.
Some products include a Perfecting Concealer that promises great coverage, along with Phyto-Pigments Flawless Serum Foundation. The lips crayons and lipsticks range from classic to trendy and feel nourishing. And the Cream Shadow Stick, powered by Juice Beauty’s age-defying serum technology reduces the appearance of fine lines and wrinkles with each use. Product price range from $20 – $48 and now available at www.JuiceBeauty.com and select ULTA stores.