Industry pros gathered on May 11, 2017, at MAC Pro in New York City, to celebrate the launch of the debut book, Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, by The Powder Group, The Makeup Show and On Makeup Magazine founder, Michael DeVellis. The long-awaited book based on The Powder Group’s popular program Ten Words for a Stronger Career, was published to coincide with the 10th anniversary of the Ten Words seminar and workshop program. The book, an easy to digest, quick and entertaining read, acts as an inspirational guide to action and progress in both ones career, and life overall.

“What an honor it was to have our NYC launch event for Ten Words hosted by the company that started my journey into the professional makeup artist arena.” said DeVellis “If it weren’t for my time at MAC and working on the development of MAC Pro, my path would have taken a very different direction and there would be no Ten Words book or so many other pro-focused programs in our industry. I’m so honored and grateful to MAC Pro for hosting me for the NYC launch and that so many of our wonderful friends in the industry came out to celebrate the night with us.”

The event brought together industry pros including Angelina Avallone, Linda Mason, Dani Fonseca, Roque Cozzette, DeShawn Hatcher, Matin Maulawizada, Merrell Hollis, Joe Simon, Bethany Townes, Sheila McKenna, Ruth Roche, Moises Ramirez to celebrate the launch. DeVellis did two short readings from the book, focused on why he wrote Ten Words as well as his personal and professional focus on community – which is, of course, one of the ten words the book is focused around.

Ten Words will be followed by a program tour of DeVellis’ Ten Words for a Stronger Career program in NYC, LA and Chicago this June and is the first in a series of three inspirational guides by Michael DeVellis.

Ten Words for a Stronger Career, More Meaningful Relationships and a Remarkably Focused Life, $10-$12 now available on Amazon and #tenwordsbook

Photos: Erik Walter


Since 1998 the most colorful event in the world has taken place in Carinthia, South of Austria, The World Bodypainting Festival. Celebrating its 20th anniversary this year, the festival brings together top bodypainters from 50 nations all competing for the awarded title of World Championship of the best Bodypainters. Brought to you annually by festival founder, Alex Barendregt, this year’s events will be held at a new location, Klagenfurt at the Lake Wörthersee, from July 28-30, 2017. Among the festivities held during the weekend is an open-air art park –  Bodypaint City, a Bodypainting Makeup Fair and the party to end all parties,The Body Circus. 

Bodypainters from across a variety of styles of work from around the world will be featured, including Jinny (Canada), Emma Hack (Australia), Alex Hansen (Brazil), Craig Tracy (USA), Einat Dan (Israel), Filipo Ioco (Italy), Karen Yiu (Hong Kong), Yulia Vlasova (Russia) and dozens more over the week-long event.

Leading up to the festival weekend is the WB Academy which runs from July 24.-27. It offers a unique opportunity to be taught by the world’s best Bodypainters, Makeup Educators, Photographers and Makeup Artists. This year, The Powder Group is proud have this prestigious educational program include a very special session by our very own Editor/Creative Director of On Makeup Magazine and TPG founder, Michael DeVellis. His session, Turn Your Passion into Business: Marketing and Branding in Bodypainting, will be held on July 27, from 11am – 5pm and take artists through how to move from art to commerce with their work, making a successful career through strong business development. Michael will also participate on the judging panels for The Purple Brush Make Up Award on Friday 28, and the Make Up Battle on Saturday 29th.

Sponsors for the event include Gold Sponsor Kryolan, Silver Sponsors MAKE UP FOR EVER, MAC Pro and Snazaroo, Bronze Sponsor Diamond FX, Co-Sponsors/Partner NYX Professional Makeup, The Powder Group and On Makeup Magazine. A full list of sponsors can be found on the event website. All program details, travel information and ticket options can be found at


Michael Devellis 2017

As we kick off another busy year at The Powder Group we wanted to sit down with TPG and On Makeup Magazine founder, Michael DeVellis to gain some insight on the state of the industry, what artists need to focus on today to make their career the best it can be, and what makes The Powder Group stand out in an increasingly crowded industry.

With more than 20 years of experience working with hundreds of top artist, product lines, artist agencies, productions and publications, Michael has a unique perspective on the career of professional makeup artistry. We hope you’ll find some inspiration in his message for our community in the interview below, along with what to expect from The Powder Group in 2017.  We hope to not only continue to support our TPG Pro members, but also bring together a community of future TPG Pros to come.

Why is it important for artists at all levels in their career to continue to invest in their education and growth?
Especially today, when the career of the makeup artist is gaining in popularity due to exposure in the media, television programming and social media, it’s important to do everything you can to be a stronger artist and craftsman, better business person and great creative mind. Gathering with others for education and other events is a key part of that elevation of ones career as an artist. It’s a huge part of what we do at The Powder Group.

The effect of social media on our industry is inarguable. How do you think our industry has been effected by it and what should we look out for this year?
I think that our industry has been effected in countless ways by social media. But the key thing is to remember that Continue reading