INDUSTRY NEWS: SEE YOUR WORK IN THE FALL 2018 ISSUE OF ON MAKEUP MAGAZINE!

Here is your chance to be part of the pro-driven On Make up Magazine, we are accepting submissions for the Fall 2018 print issue! The Powder Group and On Makeup Magazine are pleased to, once again, offer our TPG Pro members a very special opportunity to submit their work for inclusion in On Makeup Magazine.  Not a TPG PRO Member? No problem, you can get more information about the TPG Pro Membership program and join at www.thepowdergroup.com

Members have the opportunity to submit four to five pages of their previously unpublished beauty of creative makeup stories. There are no fees or purchase necessary to submit, however this offer is open ONLY to TPG Pro members whose membership is current and valid.  Also each artist has the opportunity to submit multiple stories for consideration, and upon submission each story will be reviewed by The Powder Group/On Makeup Magazine production team and the chosen member(s) story twill be included in the Fall 2018 issue.  All submission MUST be received by August 21, 2018.
For questions about submission and to submit you beauty or creative story email members@thepowdergroup.com. A complete break down on submission criteria for images sizes, and all submission guidelines can be found here

ARCHIVE: INSPIRED RYAN BURKE

From our Fall 2016 issue Inspired: Ryan Burke. We are in constant awe by the masterpieces of Ryan and if you follow his instagram page @ryburk you get a daily dose of inspiration from this artistic master. Makeup artist, photographer and Pat McGrath ambassador, Ryan is an artistic chameleon and genius, and we are forever inspired!

Check out the full interview with Ryan Burke below and get one-on-one insight into how he developed his style of makeup, as well as what he finds challenging about creating each of his looks plus much more!

Catch Ryan presenting next at The Powder Group’s new not to be missed The Artistry Series on August 20, 2018 in New York City. Register and get more details at www.theartistryseries.com


How did you first develop an interest in makeup?
My interest in makeup came from my friends and nightlife when I lived in LA. When I started going to clubs I wanted to dress up and do looks but I didn’t know a thing about makeup so I developed a style comprised mostly of glued on elements to decorate my face. In the meantime, I slowly taught myself different techniques starting with eyeliner and blocking out brows. I didn’t pursue it much beyond what was needed to do simple graphic designs because I had no intention of becoming a makeup artist, it was all just for fun. I was more serious about photography which inspired me to do self portraits as a way of documenting my looks. It wasn’t until I moved to New York that I got more involved in makeup.

Do you have an art background other than makeup?
I do. I grew up in an artistic family and I majored in studio art in college. There wasn’t a Continue reading

NEW PRODUCT: URBAN DECAY LO-FI LIP MOUSSE

We’re loving the new Lo-Fi Lip Mousse from Urban Decay!  With it’s unique consistency, it feels bouncy and moist to the touch, but goes on with a velvety, powder matte finish and feels like you’re wearing nothing. Unlike any other matte lipstick you have tried before, this one comes in a single eye shadow-like compact with a spongy applicator, that reveals itself each time you open the lid. It doesn’t feel drying like other matte lipsticks or dissolve into crusty patches of color, rather it fades into a lip stain-type consistency.

The long-lasting, pigment rich formula is not only waterproof, but lets you control the intensity of the application from sheer to full coverage, just use your finger tips to tap on a wash of color for that barely there effect.  Available in eight shades, ranging from cashmere-soft baby pink to plum purple and attention-grabbing bright orange. The ultra-lightweight lip color leaves your lips feeling soft, smooth and stained with color.

Part of Urban Decay’s Fall lineup, Lo-Fi Lip Mousse, $22 is now available in store at Sephora, Ulta and select Macys and online at urbandecay.com

A FEW QUESTIONS WITH: VIKTORIJA BOWERS


We were excited to catch-up with Viktorija Bowers for our next A Few Questions With feature. Makeup artist and painter, Viktorija’s work is an exquisite blend of talent that crosses the boundaries into each artistic realm. Check out how she got her start in the industry below, as well as her advice for up and coming artists in the industry today.

Viktorija will be up next presenting at The Powder Group’s new not to be missed The Artistry Series on June 23rd, 2018 in New York City. Register and get more details at www.theartistryseries.com


What inspires you right now? (and Why?)
I get my inspiration a lot from my family. I am lucky to be a part of an all creative force, with my husband who is an artist and photographer, my mom a hairstylist and my ever growing imaginative firecracker 3 year old daughter. They inspire me to create, to strive to be better, and to both provide for them and create with them.

Who are three of the biggest influences in your career? (and how have they effected your career)
It all started with Kevyn Aucoin’s book and which took a life of its own. That is probably the first time I saw how powerful makeup was and how you can transform people with a few brush strokes. Later I discovered Topolino, who has been a big influence on me in the ways he approaches makeup, from a quirky unconventional way. Also Alex Box comes to mind, for her powerful creativity, and Matin Maulawizada, for his clean Continue reading

ON SET: GODLESS + TARRA DAY

We caught up with Emmy-nominated makeup artist Tarra Day (Breaking Bad, Temple Grandin, Into the West) to talk about her work on the Netflix series Godless created by Scott Frank and starring Jeff Daniels. Tarra dishes on the Wild West, the “no makeup” look and the famed LA makeup store where she got her start.

How did you come to work on Godless?
I had a couple offers at the time when I got a call from the line producer Mike Malone.  Geordie Sheffer (Godless department head hairdresser) and I were working together and he asked if we could meet. We were working all night with no sleep and we went to meet him the next day. I said to Geordie, “If he orders a beer, we’re doing the show.” And he ordered a beer! He talked to us about the series, and the minute I hear Western, I’m in! To our delight, it was an incredible Western and incredible script. This was a must-do. So we gave up everything else and said, “This is what we’re doing.”

How did you approach the no makeup design for this series set in 1880?
With Westerns, it’s about attention to detail…things you might not notice as far as makeup goes. I’ve been fortunate to have done quite a few Westerns. It’s a genre I’ve really immersed myself in and love doing, so I’ve had a lot of history with it. Our goal is to keep the audience Continue reading

ARCHIVE: BEAUTY BY VIKTORIJA BOWERS

From our Spring 2017 issue Beauty by Viktorija Bowers. Both a makeup artist and painter, Viktorija’s work showcases a blend of both her talents. Her paintings exude an ethereal feeling that translates beautifully into her makeup.

Viktorija is the second presenter of three for The Powder Group’s new, not to be missed The Artistry Series on July 23, 2018 in New York City. We are looking forward to Viktorija’s seminar and full-day workshop. Register and get more details at www.theartistryseries.com

Spring 2017
Makeup Viktorija Bowers @viktorijabowers
Photo Michael David Adams @michael.david.adams
Model Lauren Graves

EDUCATION: TPG PRESENTS BEAUTY FOR PHOTOGRAPHY WITH JORDAN LIBERTY

On June 18, beauty professionals from around the world had the opportunity to learn from one of the masters in our craft during The Powder Group’s Beauty for Photography program with Jordan Liberty. In this hand-on program, pros of all levels in their career sought the guidance and artistic generosity of Jordan’s expertise in this field. Jordan took attendees through the process of designing, executing and photographing beauty makeup as well as learning about makeup design and application, taking into consideration texture choices, lighting effects and background choices when creating beautiful makeup for photography.

During the full-day workshop hosted at Nigel Beauty Emporium in LA, participants had the opportunity to create their own beauty looks under the close guidance of Jordan himself, and then have their work shot by him as well. The results were outstanding across the board with a strong, diverse and unique approach to each of the makeups and for each of the models.

This program gave our The Powder Group TPG Pro community the opportunity to work with one of the most well respected makeup artists and photographers in our industry,” said Michael DeVellis, Founder of The Powder Group. Continue reading

A FEW QUESTIONS WITH MOISES RAMIREZ


Moises Ramirez’s vast array of work speaks for itself from his one-of-a-kind art to his makeup masterpieces. Check out our A Few Question with Moises below to get an insight on where he grasps his inspiration from to who has been the biggest influences in his life. Also you don’t want to miss his insight, if you’re just starting out in the beauty industry.

Moises will be among the presenters at The Powder Group’s new not to be missed Artistry Series kicking off on June 25th, 2018 in New York City. We are looking forward to Moises seminar and full-day workshop. Register and get more details at www.theartistryseries.com

What inspires you right now? (and Why?)
It’s always hard to answer this question. As an artist I see inspiration all over but I guess my garden is inspiring me right now. My hands in the soil, seeing something transform from a seed to a plant to food. All the colors blooming, learning to balance the placements of all these different plants is inspiring.

Who are three of the biggest influences in your career? (and how have they effected your career)
All the artists that have been nice enough to share their knowledge, experiences, their tips and tricks especially when I started and didn’t know much about the beauty industry.

My Parents for teaching me to be respectful, kind and have a strong work ethic no matter the job.

My Partner for always supporting, listening to all the good and bad that comes with this career and his honest feed back.

Can you tell us about a defining moment in your career? One that made you realize this was what you were going to do with the rest of your life.
The first time I had a solo art show and sold a few paintings, I realized I could make a living from doing what I love to do.

What advice would you give to a makeup artist or hair stylist starting out in the industry?
Be a sponge and absorb as much information as possible from other artist (not just makeup artist). Look at photography, performers arts, go to museums, learn about art new and old. Be award of what inspires you. Start to understand the difference between inspiration and imitation. Work hard, be nice, be honest and always be open to learn from artist that inspire you and those who are inspired by you.

What is more important to you the work (a makeup artist or hair stylists artistic skill) or the artist (the person themselves – personality, professionalism)
It’s hard for me to separate the work from the artist. But if I had to pick one or the other within the beauty industry I would have to say the artist is more important. Hard work, professionalism, kindness and connecting with people will get you further.

ARCHIVE: ARTISTRY BY MOISES RAMIREZ

From our Spring 2017 issue, Artistry by Moises Ramirez. His works is instantly recognizable and unforgettable, from his one-of-a-kind art to his gorgeous, artful makeup masterpieces.

Moises will be among the presenters at The Powder Group’s new not to be missed Artistry Series kicking off on June 25th, 2018 in New York City. We are looking forward to Moises seminar and full-day workshop. Register and get more details at www.theartistryseries.com

Painting Moises Ramirez @moisesartnyc
Collage Moises Ramirez
Digital Moises Ramirez
Photo Elements William Lords

NEW PRODUCT: MAC X AALIYAH COLLECTION

MAC Cosmetics latest collaboration honors R&B singer Aaliyah, with a collection that’s true to the late singer. With the help of Aaliyah brother Rashad Haughton, MAC was able to create a collection featuring hues of color that were inspired by Aaliyah’s very own makeup and beauty looks. The eyshadow palette for example is inspired by the color theme she wore in the video for her hit song “Age Ain’t Nothing.” Haughton wanted to make sure that every aspect of the collection, and every color was something Aaliyah’s fans would appreciate.

The highly anticipate 12-piece collection, a tribute to the R&B Star, includes an array of products such as lipsticks, lip pencils, lip glosses an eyeshadow palette and a bronzer. All the shades and names are inspired by Aaliyah’s beauty looks and song names or titles like “Try Again,” “Baby Girl,” and “1 in a Million.”  This collection lets fans celebrate their devotion to the music and style trailblazer that is Aaliyah!

The MAC x Aaliyah Collection will be available online on June 20 and select stores June 21, 2018. www.maccosmetics.com #AALIYAHFORMAC @aaliyah_haughton_official