As we enter a new year and a new decade, in our industry, we at The Powder Group and On Makeup Magazine want to help guide our makeup artist community perspective with the help of our friends in the industry.  We will be adding new features in print and online to showcase our brand partners, the industry’s most inspirational artists and the projects that we think we help you get to your own next level in your career.

Starting with our first feature today and continuing throughout the year, we are introducing a new series online called INDUSTRY Q+A. This series will feature big ideas and small, product discussions, industry insight and pro perspective on everything from set-etiquette and must-have products to working as an assistant and finding wellness in your career and life.

We will ask our industry’s most inspirational voices and product leaders about topics that are important now to our craft and our artists.  This month, as we kick off Q+A, we look at how we think and act as a community for how we move our own careers and the industry-at-large forward into a new age. Today we ask “What Does Integrity Mean To You?

Vivian Baker
Makeup Artist Local 706
MUAHS/Critics Choice /Oscar Winner for Bombshell

It’s easy to spout words that sound honest. But integrity is who you are, even when no one is watching.

Matin Maulawizada
Makeup Artist, Founder Afghan Hands
@itsmatin @afghahands

Integrity is to be honest, loyal, fair, respectful and aware of oneself and others physically and spiritually in all aspects of life.

Carl Ray

Makeup Artist, First Artist to Michelle Obama

Integrity is everything to me in what I do everyday. To me it’s not only delivering on my commitments, it’s showing up for my clients and providing them with a positive experience where they feel like the most important person.

DeShawn Hatcher
Makeup Artist/Author Assisting Rules

Integrity to me is, put your BS, pretense, and ego aside and remain open, honest and 100% accountable for your actions.

Anastasia Sparrow
Founder, Viseart

We may assume that there is a universal understanding about what integrity means, yet often we are shocked to find that people behave with conscious-less actions and justify their lack of responsibility for their actions. Integrity is the space where your actions consistently reflect an alignment with your own moral compass and creates a pattern or a loop of consistent reliable behavior and confidence in oneself. I believe that a person who acts and speaks with integrity will face the same direction as their moral compass.

Jessica Williams
Makeup Artist

This is what integrity means to me—Moving with the intention of helping others move forward without the need for validation, understanding how one’s actions can be much louder than words, and knowing that the sole purpose of those actions is to activate that “spark” in those who are seeking that next level in their career. We can’t hold the torch forever, so my job is to prepare those after me so I can pass it along.   

Terri Tomlinson
Founder, Terri Tomlinson Makeup Training Academy

Integrity is the continued alignment between thought and action. It is fluid and active, always evaluated, meditated on and being adjusted. Integrity is a big part of my brand and my classes. It is something I practice daily as a professional and a person. Not that I’m perfect, but that is why I call it a practice. 

Linda Mason
Makeup Artist/Artist, Founder The Art of Beauty

When Michael asked me to answer the question what does integrity mean to me, I thought how appropriate as I had decided this year to have the courage to speak out. Not necessarily about my point of view but in support of those who were not afraid to express without hatred  a point of view that could be controversial but brought up interesting points that needed to be addressed. Living life with Integrity means not condemning but trying to understand, to be honest without being hurtful which is not always easy. Do unto others as you would have them do unto you.

James Vincent
Makeup Artist, Co-Founder Rebels and Outlaws

Integrity is about the consistency and authenticity of our actions in elation to our values and principles. It is honesty in our words, the way we work and what we create as artists. As part of an artistic community integrity is staying true to our word and working to share ourselves and our truth.



On January 10 in Hollywood, the team at pro makeup artist favorite, Skindinavia, once again kicked off the biggest weekend in makeup artistry with their Skindinavia Celebrates Pro LA event! The party, which annually falls on the eve of the Make Up Artists & Hair Stylists Guild Awards (MUAHS) hosted more than 150 of the industry’s most talented makeup artist, hairstylists and industry insiders for what has become the pre-party of the year.

Hosted by Skindinavia founder, Allen Goldman and Director of Brand Development Deb Milley, the event brings together the MUAHS nominees along with the makeup artist membership of the Local 706 to celebrate their pro community in grand style in advance of the most important night in makeup. Attendees of this year’s event were treated to Continue reading


The community of IATSE Local 706, celebrated the best in the industry in an evening filled with community and craft this week at the 7th annual Make-Up Artists and Hair Stylists Guild (MUAHS) Awards! Winners were announced in 23 categories of film, television, commercials and live theater, during a formal gala at the NOVO by Microsoft at L.A. Live Downtown on Saturday night, January 11, 2020.

The event, which celebrates excellence in artistry in makeup and hairstyling in the film, theater and television categories, awarded the best of the best including Vivian Baker, Kazu Hiro, Cristina Waltz and Richard Redlefsen for Bombshell, Nicki Ledermann, Tania Ribalow, and Sunday Englis for The Joker, Anne Nosh Oldham, Elaine Browne, and Marc Pilcher for Downton Abbey, Makeup Artists Debbie Zoller, Dave Presto, and Jackie Risotto for Fosse/Verdon, and Louie Zakarian, Amy Tagliamonti, Jason Milani and Tom Denier for Saturday Night Live.

This year’s Distinguished Artisan Award went to award-winning actor Sir Patrick Stewart, best known for his work in the Star Trek and X-Men series, The award celebrating Continue reading


The Powder Group + ISSE

For the first time ever, the pro makeup education leader, The Powder Group, has been invited to curate the makeup artistry program at the International Salon + Spa Expo (ISSE) Long Beach, January 25-27, 2020. The roster for our The Powder Group x ISSE makeup program touches a broad range of areas of makeup artistry and experience levels and the entire seminar program is accessible only to attendees of ISSE.

I could not be more excited about this partnership,” said Michael DeVellis, founder of The Powder Group, “ISSE has always been one of the most important shows in the pro beauty space and I am so honored to be curating this new level of focus on makeup education for the show

The roster includes nine sessions over the three-day show, including a special first-time hands-on workshop by MUSE Beauty Pro founder Alphonse Wiebelt. The roster includes seminars including programs by Youtube star Jordan Liberty, celebrity makeup artist AJ Crimson, bridal expert Joanne McDonough, Brow guru and founder of Senna Cosmetics Eugenia Weston, body art icon David Gilmore,  expert Tanya Deemer and Michael DeVellis!

Registration to ISSE is open to industry professionals only, hair stylists, makeup artists, distributors, freelancers, employees, salons, spas, suppliers, beauty schools, and students.

Entry starts at $40 (for TPG Pros and PBA members) to $80 for non-members.  Not a member of TPG Pro yet? Join today by clicking here

Once you are registered you can go check out the makeup programs for The Powder Group Super Track by clicking here. No further registration is need for these programs except for the hands-on workshop with Alphonse Weibelt, register for his program here. For Questions, please contact Kenya at:



    • Saturday, January 25
      Michael DeVellis – Ten Words – For A Stronger Career. 12:00-1:00 pm
      Tanya Deemer – Tattoo Cover Perfected. 1:30-3:00 pm
      David Gilmore – Incorporating Graphic Artistry. 3:30-4:30 pm
    • Sunday, January 26
      AJ Crimson – A Focus on Global Complection. 10:00-11:30 am
      Eugenia Weston – Beauty and the Brow. 12:00-1:30 pm
      Jordan Liberty – Flawless Beauty: The Real-Life Retouch 2:00-3:30 pm
      Joanne McDonough – The Business and Beauty of Bridal 4:00-5:30 pm
    • Monday, January 27
      Joanne McDonough – A Focus on Skin. 10:00-11:00 am
      Alphonse Wiebelt – ***Total Beauty Workshop (Hands On Event). 11:30-3:30 pm***Total Beauty Workshop is at an additional charge of $165 for TPG/PBA Members, $215 for non-members. All programs are on a first come, first served for participation. Presenters, times or topics subject to change.



How did you come to work on Fresh Off The Boat? 
I was lucky to have worked with the Production Manager, Jennifer Anderson on Pretty Little Liars, as well as other projects throughout the years and when she was looking for a Department Head Makeup she thought of me.

The show revolves around a family who is acclimating to a new experience in a new country. How did the social or cultural considerations that would go along with this concept come into play in your makeup design?  
The only difference I would say is the shape of the Asian eye, and you apply eyeshadow differently to compliment that shape and accent with lots of lashes.

Were there any specific inspirations for any of the characters' looks?  
The show is based in Orlando Florida, during the ’90s, so it is a period show. Back in the '90s, tans were a big thing, defined groomed eyebrows, body shimmer, lined lips, as well as a Smokey eye.

Can you tell us about the looks for Constance Wu's character; Jessica Huang? 
Constance Wu plays a housewife, who has written a book and is involved in her kid’s school. Her characters look is very put together. I give her character a smokey eye using the Anastasia Soft Glam palette, with DIOR Brow Styler to give her that perfect brow, and Urban Decay Corrupt eyeliner pencil to accent the Continue reading


How did you come to work on Charlie’s Angels?
I have worked with Elizabeth Banks for quite some time; often on smaller films as well as the first film Elizabeth directed which was Pitch Perfect 2 and again on Pitch Perfect 3. In total, we have collaborated seven times. She asked me to be a part of Charlie’s Angels and I was excited by the modern twist she put on this script and the fact that she wrote it, was directing it as well as starring in it. I was excited to be a part of this film and I liked the concept in the story and that it shines a light on the hero in all of us. It was important for me to put time aside to work on this film as I believe in unification and sisterhood is a great thing. If I was able to put my artistic spin on a project like this, I was ready to do it. 

How much time was put into pre-production?
I think we were prepping 6 weeks out. We were working on tear sheets and meetings and there was so much to collaborate on. We hired an international crew, which meant finding people with the right work ethic and everything that would work well for us. It meant finding a crew that was up for the challenges for traveling to multiple locations such as Germany and Istanbul. All of this needed synchronicity under incredibly demanding situations and I think we walked away with a feeling of unification of artistry. It was incredibly rewarding. We all learned so much from each other and I truly don’t think the learning ever stops.  Continue reading


The industry’s biggest night celebrates honoring outstanding achievements in make-up and hair styling in motion pictures, television, commercials and live theater.This year we are celebrating talented artists like Vivian Baker, Cristina Waltz, and Richard Redlefsen for Bombshell, Amy L. Forsythe, Heidi Pakdel, and Danielle Minnella for Russian Dolls, Janine Rath-Thompson, and Michelle Diamantides for Once Upon a Time … in Hollywood,  and Debbie Zoller, Dave Presto, and Jackie Risotto for Fosse/Verdon, along with many other talented artist.  Check below for a list of all nominees in each category, winners will be honored at the black-tie gala on Saturday, January 11, 2020, at The Novo by Microsoft at L.A. Live. Continue reading


Taking the time to find a renewed sense of energy and spirit might mean meditation or yoga for some. But, in my case — with a mind that is always racing onto the next thing — even the act of sitting still leaves me feeling more flustered than motivated. For me, wandering around and exploring a someplace that is new to me is something I find much more relaxing. Of course, there are also those go-to spots that I return to over and over again, where I know that just the smell of the air is powerful enough to make my heart soar. Discovering interesting culture and art and food and life, is the ultimate in rejuvenation for my mind and body. Letting my mind soar with possibility is always best
done where the experience of being is as important as the act of seeking. I’ve been so lucky in my life and career to have been able to experience so many amazing places that I have truly enjoyed. But there are definitely those incredibly special places that have me longing for more me time and a chance to come to a terms with my own most inspired moments.

The desert has always held my spirit close and made me feel connected to myself and Sante Fe is the ultimate desert town to become grounded in, if you want a mix of culture and calm. The galleries on Canyon Road — or maybe more so the ones hidden on side streets. The low road to Taos via the artists enclave of Madrid. Ten Thousand Waves Spa for a salt scrub and a soak in a tub hidden among the trees.

More Western than they probably want you to think, yet completely authentic. Filled with modernity, tucked amidst centuries old temples and tightly packed street markets. Art is Continue reading


How did you come to work on Euphoria?
I designed the makeup for a film called Under the Silver Lake, starring Andrew Garfield, and directed by David Robert Mitchell. The film was put out by the amazing A24, who are also very much responsible for bringing Euphoria to life, along with HBO. Based on my work on that film, A24 brought me in to interview with Sam Levinson, who was the writer, showrunner and director of the project. I also met with the director of the pilot, Augustine Frizzell.

The makeup on Euphoria is so experimental, how did you approach the design process?
I got most of my inspiration from Gen Z and experimental editorial makeup on Instagram, but I also drew from the late 1960s, taking inspiration from Twiggy, Nina Simone’s rhinestone eyebrow looks, as well 1970s Glam Rock moments. Gen Z is completely redefining what makeup can and should be used to do, by embracing a total freedom in expression and defying beauty and makeup norms.

Aside from designing the Euphoria makeup to be visually captivating and help propel the various story-lines forward, I was encouraged by Sam to Continue reading


Kit Focus: Bright Eyes
Limecrime Diamond Dew Liquid Eyeshadow in Aurora 20.00 Inglot AMC Eyeliner Gel #62 13.00 Sugarpill Loose Eyeshadow in Polar 14.00 MAC Liquilast Liner in Keep It Currant 22.00 Too Faced Sketch Marker Liquid Eyeliner in Papaya Peach 22.00 Melt Eyeshadow in Lovesick 17.00 CAO Liquid Matte in Gold 18.00 Lemonhead Glitter in Commando 24.00 MAKE UP FOR EVER Star Lit Powder in Turquoise 21.00 Urban Decay 24/7 Liner in Goldmine 22.00 Pat McGrath Labs Eyeshadow in Purple Reign 25.00 Dior On Stage Liner in Pink 30.50 Smith & Cult Glitterbaby in Blue to Pink 24.00 Graftobian Eyeshadow in Orange Geuse 14.00 Urban Decay Heavy Metal Liner Stage Dive 21.00 Danessa Myricks Colorfix in Royalty 18.00

NARS High Pigment Longwear Eyeliner in Sunset Boulevard 24.00 MAKE UP FOR EVER Aqua XL Color Paint in Pink 25.00 Chanel Ombre Premiere in Pierre De Rose 36.00 Kryolan Proliner in Copper 22.95 Stila Glitter & Glow Liquid Shadow in Enchanted 24.00 Stilazzi Borderline Intense Gel Liner in Emerald 11.00 Ben Nye Aqua Glitter in Purple 10.00 MustaeV Eyeshadow in Deep Capri 13.00 Face Atelier Shimmer in Pink Glaze 22.00 MAC Chromagraphic Pencil in Hi-Def Cyan 18.00 Ben Nye F/X Creme Color Chrome Yellow 9.50 ESUM Duo Pencil in Rose Aubergine 20.00 MAC Pigment in Basic Red 22.00 Mehron iNtense Pro Pressed Pigment in Night Sky 11.50 MAKE UP FOR EVER Artist Color Pencil in Lava And So On 18.00 Cozzette Infinite Eyeshadow in Abundant 12.00