The beauty industry took an innovative step forward within the natural beauty space this past Earth Day with the launch of Seed Phytonutrients. The new natural, skin, hair and body care company is based in Doylestown, PA and is committed to much more than selling great products – they are starting a movement.

Founded by Shane Wolf, a beauty industry veteran with deep roots in farming, and supported by L’Oreal, the brand is setting out to change the perspective of the beauty industry to one where a company looks at taking care of our bodies, our planet and each other is as important as the products themselves.

The launch collection consists of 16 products across three categories — Hair, Face and Body. This initial product selection is considered the brand’s essentials collection and covers all skin and hair types, has a unisex appeal and has been designed to make your daily skin and hair care routine simple and highly effective. All of the products are paraben, sulfate and gluten free, use only natural aromas, and all but two products are vegan. All the products in the range contains organic sunflower seed oil and organic camelina seed oil – the perfect pair of powerhouse ingredients packed with vitamins, fatty acids and antioxidants.

With the launch of Seed Phytonutrients, Wolf hopes to answer questions such as can a non-synthetic, sustainable, and affective brand improve not only a company’s bottom line, but also the health of small-scale, organic farming? His answer? Yes. “We are so proud to launch Seed Phytonutrients, a brand I believe will truly make a difference. I believe with this launch we can make a true impact in the beauty industry,” says Wolf.

The brand’s mission focuses on the idea of “planting the seeds of health, well-being, and sustainability for future generations.” This philosophy is centered around four brand obsessions; promoting natural beauty, leading environmental sustainability, supporting independent organic American farmers – and preserving seed diversity. The company’s website goes into these areas in depth and celebrates their partners online and across social media putting real faces to the movement.

The line launched primarily on their own e-commerce platform at and a few select natural beauty retailers. The brand’s distribution will expand over the coming months to additional brick-and-mortar and online natural e-tailers with a strategy of reaching not only those already searching out natural beauty products, but also introducing the idea to those customers who are not yet converts to natural products. $12.00 – $55.00 now available online at

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