INDUSTRY NEWS: MAC X KEITH HARING

In 1994, how to buy Pregabalin from canada MAC launched the http://ramblingfisherman.com/img_4875/ VIVA GLAM campaign and since then has raised OVER $500,000,000 globally to support the MAC VIVA GLAM Fund supporting healthy futures and equal rights for all. When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to support local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

That’s 27 years of giving back and this year there is a very special addition to the VIVA GLAM collection – three special-edition Lipsticks in partnership with the Keith Haring Studio.

The artistic parallels between Haring and MAC are evident: Haring’s inimitable street pop art sprang into the epicentre of New York’s artistic subculture in the 1980s, right when MAC launched as the definitive rule-breaking Artistry brand. It’s the brand’s communal belief in equal rights and healthy futures for all that forms the most meaningful message for MAC VIVA GLAM x Keith Haring.

As one of the most disruptive beauty campaigns of all time, MAC VIVA GLAM set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our Artists and community,” says John Demsey, Chairman of the MAC VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc. “For our 27th anniversary, we’re thrilled to honor the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”

Three special-edition Lipsticks make up Keith Haring’s signature primary color palette: Red Haring – a bright vibrant matte red, Canal Blue – a bold blue matte with micro-pearlescent particles and St. Marks Yellow – a sheer bright yellow frost with pearlescent particles. They lipsticks retail for $19.00 USD.

All Ages, All Races, All Genders is at the centre of the MAC DNA. Look closely at Haring’s mash-up of artful pop work and it is notable that his figures have no identifiable age, race or gender: A belief that artistic expression should be democratic and unbound by rules is at the heart of both Haring’s art and MAC as a brand. As Haring said, “Art is for everybody.”

Our partnership with M·A· C Cosmetics is really a perfect match,” says Gil Vazquez, Acting Director of the Keith Haring Studio. “Between the bold color palette and the ethos of the brand, we really appreciate the synergies here and can’t wait to see this all come to life.”

In addition to the three new, special-edition MAC VIVA GLAM x Keith Haring Lipsticks, every cent of the selling price of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to support the health and rights of people of All Ages, All Races and All Genders all year around.

The collection can be purchased for a limited time at MAC locations and outward www.maccosmetics.com