On January 10 in Hollywood, the team at pro makeup artist favorite, Skindinavia, once again kicked off the biggest weekend in makeup artistry with their Skindinavia Celebrates Pro LA event! The party, which annually falls on the eve of the Make Up Artists & Hair Stylists Guild Awards (MUAHS) hosted more than 150 of the industry’s most talented makeup artist, hairstylists and industry insiders for what has become the pre-party of the year.

Hosted by Skindinavia founder, Allen Goldman and Director of Brand Development Deb Milley, the event brings together the MUAHS nominees along with the makeup artist membership of the Local 706 to celebrate their pro community in grand style in advance of the most important night in makeup. Attendees of this year’s event were treated to Continue reading



In celebration of the 2019 Make Up Artists & Hair Stylists Guild Awards and the professional makeup artist industry of Los Angeles, pro-favorite brand Skindinavia, once again kicked off a weekend of celebration with their Skindinavia Celebrates Pro LA! event on the eve of the MUAHS. The brand has been a strong supporter of the professional makeup artist industry since founder Allen Goldman launched the brand in 2005. From every area of the industry, the brand’s iconic The Makeup Finishing Spray keeps clients looks in place for up to 16 hours in the most diverse of conditions. Attendees of this year’s event were also treated to a pro-only pre-production sample of Skindinavia’s newest product launch – The Makeup Remover Spray, which will launch later this year.

“We are so excited to continue to support this incredible community of artisans and makeup artistry icons and to celebrate the amazing range of projects included this year at the Make Up Artists & Hair Stylists Guild Awards” said Allen Goldman, Founder of Skindinavia. “The work that these pros do is mind-blowing and they are an inspiration for all we do, and for each product we create at Skindinavia”.

Teddy’s Bar at The Hollywood Roosevelt once again set the scene for the celebration, produced by Michael DeVellis and The Powder Group, with the dynamic

Continue reading

SEEN: Skindinavia Celebrates Pro LA and the MUAHS Guild Awards!

Celebrating the professional makeup artist industry is nothing new for pro-favorite cosmetics brand Skindinavia. The brand has been involved with supporting this community since founder Allen Goldman brought the brand to life in 2005. Since then, Skindinavia’s The Makeup Finishing Spray has become the go-to way to seal-the-deal on the most important makeup applications across every genre of makeup artistry. From bridal to editorial, film and television to red carpet – Skindinavia has helped countless makeup applications stay their course in the most incredible of conditions. The later introduction of the brand’s The Makeup Primer Spray along with last year’s Post-Makeup Recovery Spray, found Skindinavia deepening their connection to pros across the industry and, in particular, Hollywood’s biggest projects and most well stocked makeup kits.

Always one to give back, to the artist community who have supported Skindinavia since day one, Allen enthusiastically joined the most important businesses in the pro-beauty space, once again this year, as a sponsor of the Make-Up Artists & Hair Stylists Guild Awards (MUAHS). Also, for the second year running, Skindinavia  Continue reading


This month in Los Angeles pro makeup artist, cult-favorite brand, Skindinavia invited top artists and industry leaders to come together to Celebrate Pro LA, and On Makeup Magazine was there to capture all the revelry for our readers.

In the midst of the glitz and glamour of Hollywood awards season, and on the eve of the IATSE Local 706, 2017 Make-Up Artists & Hair Stylists Guild Awards (MUAHS), the Los Angeles professional makeup artist community came out in full force to celebrate their own, and the nominees of the MUAHS Awards, along with event hosts Allen Goldman, founder of Skindinavia and Deb Milley the brand’s Director of Brand Development.

“We feel it is so important for us to give back to the professional makeup artist community,” said Goldman, “The pro’s were the first ones to support us way back when and during times when we were struggling to stay on our feet. Knowing they supported our sprays has always been and continues to be a real motivation. We are so incredibly proud to support this community.”
Continue reading


Since 2003, we at The Powder Group have been creating programs and events that brought the pro makeup and beauty community together in new ways, elevated the artistry and business of the artists and stylists in our industry, and connected brands and pros in ways that were unique to our culture and energy. In 2008, we continued that journey and launched The Artist Summit event series. The program was an education forum and that provided a blend of business, artistry and community like few events in our history. In the next two years we brought the event to New York City, Miami and Chicago and thousands of pros came to join us on this new journey.

As the industry began to expand around us and education and other industry events began popping up everywhere, we regrouped on Continue reading