We’re loving the new Lo-Fi Lip Mousse from Urban Decay!  With it’s unique consistency, it feels bouncy and moist to the touch, but goes on with a velvety, powder matte finish and feels like you’re wearing nothing. Unlike any other matte lipstick you have tried before, this one comes in a single eye shadow-like compact with a spongy applicator, that reveals itself each time you open the lid. It doesn’t feel drying like other matte lipsticks or dissolve into crusty patches of color, rather it fades into a lip stain-type consistency.

The long-lasting, pigment rich formula is not only waterproof, but lets you control the intensity of the application from sheer to full coverage, just use your finger tips to tap on a wash of color for that barely there effect.  Available in eight shades, ranging from cashmere-soft baby pink to plum purple and attention-grabbing bright orange. The ultra-lightweight lip color leaves your lips feeling soft, smooth and stained with color.

Part of Urban Decay’s Fall lineup, Lo-Fi Lip Mousse, $22 is now available in store at Sephora, Ulta and select Macys and online at


We are loving the newest additions to Urban Decay’s line-up, the Naked Petite Heat palette and the Hi-Fi Shine Ultra Cushion Lipgloss, both launching this March 2018. First up, the latest addition to their cult following Naked collection, the Naked Petite Heat. This palette features six all new matte shadow shades inspired by the popular Naked Heat, five matte shades for the lid, crease and liner and one demi-matte highlighting shade. Everything you need to create gorgeous looks for every client from soft to sultry.

The shadows are velvety to the touch and goes on smooth with a high blendable pigment payoff. We had a chance to play with this palette and it delivers on color and texture, one swipe and done. The shades are very earthy and features hues such as Hot Spell, a terra-cotta color, Strike, a rich reddish brown, Heist, a rich cayenne or Wild Thing, a burnt orange shade. Each shadow, perfect for all skin tones, can either be worn individually or paired up with other shadows for customized looks. Plus the petite palette size makes it a perfect fit for your professional makeup kit!

The next newest addition is the Hi-Fi Shine Ultra Cushion Lipgloss. Ultra-shiny, cushiony long-lasting gloss that glides on smoothly with a peppermint fresh feel. The non-tacky lip gloss contains both peppermint oil and vitamin E, which helps to hydrate and leave lips feeling nourished, and plumped. Your clients will have 20 glosses to choose from, from brights to soft neutrals, in four different finishes—metallic, holographic, cream and sheer cream.

We love the modern futuristic look of this gloss tube and the flexible applicator makes it easy to apply, delivering a generous amount of color in one swipe. A few shades we are obsessed with are Naked, a neutral pearly nude pink, Jawbreaker, a creamy purple and the holographic shades SPL and Snapped.

Naked Petite Heat, $29 will be available March 8, 2018  and Hi-Fi Shine Ultra Cushion Lipgloss, $20 available March 30, 2018. Both will be in stores and online at Sephora, Ulta Beauty


Create skin-softening complexion with the new Drop Shot Mix-In Facial Oil from Urban Decay. The lightweight, luxurious oil blends smoothly without the greasy residue, leaving skin feeling plumped with a radiant glow. The oil is rich in nutrients and antioxidants, and contains a blend of jojoba, sunflower, macadamia, pomegranate, wheat germ, meadowfoam and olive seed oils to condition complexion.

Drop Shot is the perfect multipurpose oil, and a great addition to skin care routine, just add one drop to moisturizer or apply alone for added moisturizing benefits. Drop shot also allows professional artist to create the perfect complexion cocktail for your client’s needs. Just mix-in one drop with foundation, to blend smoothly and easily, it will leave your client’s skin feeling soft, and appearing conditioned and dewy.

Drop Shot Mix-In Facial Oil, $34, will be available in-stores and online in January, along with two additional products from Urban Decay, the Rebound Complexion Prep Priming Spray and and the All Nighter Waterproof Full-Coverage Concealer just in time to combat the winter season.


Fall is right around the corner and with that comes a transition in our beauty products to compliment the season. And what better way to add to your pro kit and help your clients keep their radiant summer glow with help of Urban Decay’s latest addition Liquid Aura Illuminating Mix-In Medium. Transform your foundation with this illuminating mix-in medium, will give your skin an instant luminous, and dewy youthful glow.  Just mix one drop of the weightless formula with any foundation for all-over brightening. Liquid Aura can also be worn over foundation for an extra highlight on the cheekbones, bridge of nose of cupid’s bow.

Liquid Aura contains HD Effects Pigments, iridescent pigments that will be perfect for the upcoming Fall and Winter days when your clients need a little extra radiance, it gives an added boost creating a luminous look. Pro Tip: Liquid Aura works wonders on dull, jet-lagged skin, so don’t leave home without it! Liquid Aura Illuminating Mix-In Medium, $32 available exclusively at Sephora or online at  #LiquidAura


Urban Decay brings you the Naked Skin Shapeshifter, a three-in-one complexion palette that’s part contour, part color-corrector and part highlight all in one. Packed with nine shades, one side contains finely milled, ultra-silky powders, three contouring powders and one pearl shade for highlighting.  While the other side of the palette holds all creams, two for contouring, two for color-correcting and one pearl shade for highlighting. The highly pigmented formula is completely blendable, and buildable, so skin still looks like skin.

The Shapeshifter is available in two color ranges that span the complexion spectrum—Light Medium Shift for light to medium skin tones and Medium Dark Shift for medium to dark skin tones. Don’t worry if your clients may fall somewhere in between, you can mix and match from each palette to create your own custom tones. Perhaps this palette will be your new kit go-to for creating stunning, flawless looks for clients of every complexion. Pro tip: Layer the powder and cream formulas to acheive a long-wearing, more intense effect. For in-depth tips and tutorials, go to

Naked Skin Shapeshifter, $45 is available now in-store at  Sephora, Ulta Beauty and select Macy’s stores. Or, online


Addictive, High-intensity Color with a velvety finish, Vice Liquid Lipstick, new from Urban Decay. A nondrying waterproof formula with zero transfer, Vice Liquid Lipstick is ranges from shimmery to matte. Available in 30 shades, from neutrals to bold brights like Big Bang, a bright pink sparkle, Back Talk, a matte mauve and 1993 a cult-favorite matte medium brown. The extra long, flocked paddle applicator provides nice, even
color every time, while the tip allows for precision lining—perfect for areas like the corners of the lips and the Cupid’s bow.  Pro Tip: Get endless color in three steps: First line lips with the precise applicator, then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little  goes a long way, but for more coverage, apply a second coat and let dry completely.

Also available in the Vice collection is Vice Special Effects, a long-lasting water-resistant lip topcoat. Go from business to party all night in one swipe with Vice Special Effects. It transforms any lip color beautifully. Shades can be worn over any Vice Liquid Lipstick or alone. Available in Shimmer, glitter and metallic finishes. The gel-cream formula dries quickly on application and provides long-lasting wear that doesn’t feel sticky. The marine rich collagen formula is both moisturizing and soothing to the lips. Vice Liquid Lipstick and Vice Special Effects, $18 ea. is available at Sephora,  and Ulta Beauty Or, online at


urban-decay-brow-tamerBrow Tamer Flexible Hold Brow Gel the latest from Urban Decay Fall 2015 collection, will tame even the unruliest brows, defining and sets for a fuller, more polished look. The paraben-free formula has a conditioning feel and dries down quickly. Brows will feel controlled and soft, never crunchy! The precise, easy-to-use microfiber brush gives you TOTAL control (making it easy to fill in sparse areas), and the lightweight formula provides flexible, comfortable hold without getting stiff or sticky. The Brow Tamer is available in four tints—Taupe, Neutral Brown, Warm Brown and Dark, for natural-looking definition and a clear shade. $20 and available at, Sephora, ULTA and select Macy’s stores. Or, online at,,, and