MAKE UP FOR EVER newest addition, the Rogue Artist Lipstick, reinvents lipstick with it’s formulation and packaging. It combines the intensity of a matte with the comfort of a cream, to deliver ultimate…
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We’re excited about this new type of foundation from MAKE UP FOR EVER, it’s lightweight, easy to apply, offers buildable coverage that moisturizes while protecting skin with SPF 25. The Ultra HD Perfector weightless,…
We’re loving these highly pigmented AQUA XL INK LINER, the latest addition to MAKE UP FOR EVER vibrant AQUA XL collection. The waterproof, smudgeproof and long lasting formula holds up in extreme conditions to…
New from MAKE UP FOR EVER comes two additions to the ULTRA HD family. The ULTRA HD Skin Booster is the first step for a flawless complexion. This serum instantly plumps,…
This limited edition bold palette, ARTIST PALETTE VOL. 3, new from MAKE UP FOR EVER, was curated by Creator & Artistic Director Dany Sanz herself. She was inspired by a fresh, blossoming spring bouquet. This multidimensional palette, is…
MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER…
Ever dreamed of having real stay put makeup in the water this Summer? Well MAKE UP FOR EVER has answered your prayers with the addition of the hottest new Summer shades to…
MAKE UP FOR EVER’s new Pro Bronze Fusion, a breakthrough bronzer that creates an ultra-natural, mistake-proof radiance, all year long. Wear color, not powder with this unique waterproof gel-powder formula, it blends seamlessly…