MAKE UP FOR EVER newest addition, the Rogue Artist Lipstick, reinvents lipstick with it’s formulation and packaging. It combines the intensity of a matte with the comfort of a cream, to deliver ultimate color impact & flawless lips in one swipe. Available in 60 gorgeous long-lasting shades, with15 shades found exclusively online, it instantly blurs, smoothens and offers up 24h hydration.

The unique packaging, inspired by every pro’s essential tool: the brush, delivers an artist-like application every time, acheiving an effortless, feather-proof look easily. These lipsticks were designed to be worn alone or can be mixed to create your client’s very own custom shade. With Key ingredients like Amino Acides for added hydration and Camellia Oil for added softness and comfort, the Rougue Artist Lipstick is sure to be your client’s new go-to favorite.

The Rougue Artist Lipstick, $23.00 is available exclusive at Sephora or online at www.makeupforever.com

We’re loving these highly pigmented AQUA XL INK LINER, the latest addition to MAKE UP FOR EVER vibrant AQUA XL collection. The waterproof, smudgeproof and long lasting formula holds up in extreme conditions to ensure your eyes look stays put until you take it off.  These liners available in 11 shades come in matte, metallic, diamond and lustrous finishes, and the combination of polymers give it its long lasting properties, while the felt tip applicator allows for extreme precision from the finest to the boldest lines. These are sure to become a permanent part of any pro makeup artist kit!

For a precise seamless application each time follow this pro tip. Before use, shake vigorously, and first apply a dashed of AQUA XL INK LINER to the center of the lash line. Next, apply a dash to the outer corner of the lash line, connecting it to the center in a fluid motion. Last, apply a dash to the inner corner of the lash line and connect it to the center. The AQUA XL INK LINER, $24 is available now in stores and online at makeupforever.com

New from MAKE UP FOR EVER comes two additions to the ULTRA HD family. The ULTRA HD Skin Booster is the first step for a flawless complexion. This serum instantly plumps, while increasing the skin’s moisture with every application. The hyaluronic acid not only hydrates the skin, but improves the skin’s ability to hold makeup while the collagen and Argan oil extract with Vitamin E helps to plum and diminish the appearance of fine lines, improving the skin’s overall look. Pro Tip: apply to skin 15 mins .before applying makeup primer or foundation for best results.

The next addition to the ULTRA HD family, the ULTRA HD Lip Booster, perfect for healthy looking smooth lips.  This unique serum helps to hydrate lips with the aid of hyaluronic acid, along with loofah oil, which help moisturize and prevent dehydration. The combination of emollient oils provide a glossy, luminous finish. Available in two shades, Clear for a subtle shine or Tinted, for a natural glossy color.  Best when applied as a first step in your lip prep routine as a prepping lip mask, dab away excess before applying lip color.

Both ultra HD boosters are a perfect addition to your pro kits to smoothe, hydrate and illuminate your clients one complexion and lips at a time. ULTRA HD skin Booster, $41, and Lip Booster, $23 available now at www.makeupforever.com

This limited edition bold palette,  ARTIST PALETTE VOL. 3, new from MAKE UP FOR EVER, was curated by Creator & Artistic Director Dany Sanz herself. She was inspired by a fresh, blossoming spring bouquet. This multidimensional palette, is fill with nine vivid, versatile shades from the Artist Shadow collection. Vibrant and luminous, this palette offers endless color combinations and remarkable blendability. A step-by-step tutorial on how to achieve three effortless looks to make the eyes pop, comes with this palette. The ARTIST PALETTE VOL. $44, is now available at MAKE UP FOR EVER boutiques, Sephora and MAKEUPFOREVER.com

MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER continues to redefine and elevate beauty standards with the launch of its new ULTRA HD FOUNDATION.  Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera – and to the naked eye.

To keep complexions flawless at any resolution, MAKE UP FOR EVER developed ULTRA HD FOUNDATION’s innovative formula with Amino Acid Coated Pigments that blur flaws, Hyaluronic Spheres to hydrate and plump skin, and Sericite, a fine grained mica that add light reflecting properties for a radiant luminous effect, mimicking the vibrancy of beautiful skin.  It provides a completely silky coverage while staying even, feeling comfortable and looking natural.  Available in both liquid and stick formulas, the ULTRA HD LIQUID FOUNDATION comes in 40 shades and the ULTRA HD STICK FOUNDATION available in 15 shades and blends beautifully for a natural finish. The Liquid version available July 2015 and the stick version Sept. 2015, $43 www.makeupforever.com

Ever dreamed of having real stay put makeup in the water this Summer? Well MAKE UP FOR EVER has answered your prayers with the addition of the hottest new Summer shades to its iconic, Aqua waterproof Collection.  The Aqua Matic crease-proof eyeshadow pencils and Aqua Rouge double-ended, smudge-proof liquid lip, all tested under water for up to five hours. The Aqua Matic shadows are easy to apply, long-lasting, and ultra gliding. Joining the current 10 shade range are 5 new shades —M-11 Matte Black, D-21 Diamond Light Turquoise, ME-32 Metallic Golden Khaki, I, and ME-80 Metallic Pink. , $22. Aqua Rouge is welcoming 2 new must-have shades this summer —#21 Cool Candy Pink and #23 Apricot Pink to its existing 18-shade range. Aqua Rouge provides waterproof, kiss-proof color that will not transfer, $24. www.makeupforever.com

MAKE UP FOR EVER’s new Pro Bronze Fusion, a breakthrough bronzer that creates an ultra-natural, mistake-proof radiance, all year long. Wear color, not powder with this unique waterproof gel-powder formula, it blends seamlessly for a weightless, silky-smooth, luminous sun-kissed glow. Its wavy product surface pattern is specifically designed for optimal powder pick-up and a non-powdery finish. Available in 6 shades and in 2 different finishes—luminous matte and softly iridescent—Pro Bronze Fusion optimizes any skin tone. An easy swipe leaves the complexion always sun-kissed, without a trace!  For the perfect golden glow, apply Pro Bronze Fusion using the Pro Bronze Fusion Kabuki. – Pro Bronze Fusion $36 and Pro Bronze Fusion Kabuki brush, $32 www.makeupforeverusa.com