The Powder Group + ISSE

For the first time ever, the pro makeup education leader, The Powder Group, has been invited to curate the makeup artistry program at the International Salon + Spa Expo (ISSE) Long Beach, January 25-27, 2020. The roster for our The Powder Group x ISSE makeup program touches a broad range of areas of makeup artistry and experience levels and the entire seminar program is accessible only to attendees of ISSE.

I could not be more excited about this partnership,” said Michael DeVellis, founder of The Powder Group, “ISSE has always been one of the most important shows in the pro beauty space and I am so honored to be curating this new level of focus on makeup education for the show

The roster includes nine sessions over the three-day show, including a special first-time hands-on workshop by MUSE Beauty Pro founder Alphonse Wiebelt. The roster includes seminars including programs by Youtube star Jordan Liberty, celebrity makeup artist AJ Crimson, bridal expert Joanne McDonough, Brow guru and founder of Senna Cosmetics Eugenia Weston, body art icon David Gilmore,  expert Tanya Deemer and Michael DeVellis!

Registration to ISSE is open to industry professionals only, hair stylists, makeup artists, distributors, freelancers, employees, salons, spas, suppliers, beauty schools, and students.

Entry starts at $40 (for TPG Pros and PBA members) to $80 for non-members.  Not a member of TPG Pro yet? Join today by clicking here

Once you are registered you can go check out the makeup programs for The Powder Group Super Track by clicking here. No further registration is need for these programs except for the hands-on workshop with Alphonse Weibelt, register for his program here. For Questions, please contact Kenya at:



    • Saturday, January 25
      Michael DeVellis – Ten Words – For A Stronger Career. 12:00-1:00 pm
      Tanya Deemer – Tattoo Cover Perfected. 1:30-3:00 pm
      David Gilmore – Incorporating Graphic Artistry. 3:30-4:30 pm
    • Sunday, January 26
      AJ Crimson – A Focus on Global Complection. 10:00-11:30 am
      Eugenia Weston – Beauty and the Brow. 12:00-1:30 pm
      Jordan Liberty – Flawless Beauty: The Real-Life Retouch 2:00-3:30 pm
      Joanne McDonough – The Business and Beauty of Bridal 4:00-5:30 pm
    • Monday, January 27
      Joanne McDonough – A Focus on Skin. 10:00-11:00 am
      Alphonse Wiebelt – ***Total Beauty Workshop (Hands On Event). 11:30-3:30 pm***Total Beauty Workshop is at an additional charge of $165 for TPG/PBA Members, $215 for non-members. All programs are on a first come, first served for participation. Presenters, times or topics subject to change.