INDUSTRY NEWS: SEED PHYTONUTRIENTS LAUNCHES

The beauty industry took an innovative step forward within the natural beauty space this past Earth Day with the launch of Seed Phytonutrients. The new natural, skin, hair and body care company is based in Doylestown, PA and is committed to much more than selling great products – they are starting a movement.

Founded by Shane Wolf, a beauty industry veteran with deep roots in farming, and supported by L’Oreal, the brand is setting out to change the perspective of the beauty industry to one where a company looks at taking care of our bodies, our planet and each other is as important as the products themselves.

The launch collection consists of 16 products across three categories — Hair, Face and Body. This initial product selection is considered the brand’s essentials collection and covers all skin and hair types, has a unisex appeal and has been designed to make your daily skin and hair care routine simple and highly effective. All of the products are paraben, sulfate and gluten free, use only natural aromas, and all but two products are Continue reading