INDUSTRY NEWS: GRAFTOBIAN + DESHAWN HATCHER INCLUSION COLLECTION

When On Makeup Magazine learned that makeup artist, educator, and author, DeShawn Hatcher collaborated with one of our favorite pro brands, Graftobian, to create a brand new palette focused on deeper skin tones, we knew our readers had to know more! We were excited to try out the new palette and to get the e scoop on the formulation of this new collection as DeShawn and Graftobian partner to continue to move forward the Inclusion Revolution with The HD Cream Inclusion Collection Palette. This palette, $84.00 is available now online at www.graftobian.com

Why was it important for you to create this multi-cultural palette?
Being a black woman, I didn’t feel that we were represented well by many makeup companies I feel that people of color have just been on the back end of the consumer makeup world, and it is beyond frustrating. But when it comes to pro-focused makeup companies this is where I bow down and say thank you. Pro brands have recognized and risen to the occasion for people of color, but I just couldn’t Continue reading